Berlin Fashion Week: The Cutting-Edge Trend Of Environmental Protection And Fashion

< p > these four < a href= "http://sjfzxm.com/news/index_c.asp" > environmental protection < /a > unit is the most famous green exhibition hall. This year coincides with its tenth year, including more than ten designer brands including Ben Weide and SomySo.

If Chanel's luxury supermarket show in March of this year has surprised people, the Ben Weide show is intended to tell men that cycling is the new environmental protection fashion.

Here, the uncle wears a dark brown casual suit with a flower tie, rolls his right trousers to his calf, and gently pushes his bicycle onto the stage.

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< p > mentioned creative inspiration, brand founder Ben Weide said: he took into account that men tend to ride bicycles more and more, but the ordinary suits are too tight, the material is smooth and the comfort is very poor, so the special suit for this bike comes into being.

Ben is a native German. He has always insisted on being a "attitude suit".

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< p > > a href= "http://sjfzxm.com/news/index_c.asp" > attracting /a > eyeball as well as SomySo. Swiss designer Soma Jud has chosen to use Eagles as accessories for the show series.

This scene is not reminiscent of Camel Active's new Eagle hawk ritual at the beginning of last year's Berlin brand show.

This SomySo is decorated with a lifelike hawk model on the model arm. The model also wears headscarves made of black ash and linen cotton, and the garments are all made of perforated fabrics. The whole picture is permeated with the harmonious coexistence between man and nature.

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< p > and in the Umasan show, the whole background wall presents a variety of clips that coincide with the theme of nature.

Umasan's 2015 spring and summer series inspired nomads, adding brown to red and black in black and white tones. The unique environmental fabric highlights the sense of fall and hierarchy under complex kinematic tailoring.

The dark red vertical lines, like ancient tribal symbols across the faces of various models, emit the breath of human, clothing and nature.

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< p > This reminds me of the 2014 autumn and winter fashion show which made Umasan famous for a while. It was perfectly performed by the Black dancers in the whole arena, and the maple leaves slowly fell down in the background, showing a sense of holistic beauty like autumn leaves.

Just like AnjaUmann and Sandra Umann, the twin sisters have been working hard to create a rare silence in the crazy hot fashion empire: it is related to the unique position of Umasan's name: Uma is the mother of life in India myth, and San represents harmony and respect.

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"P > above all coincides with the original intention of Umasan to build itself into a" high-end vegetarian "high-end fashion brand.

It is not easy to establish a comprehensive vegetarian brand. Not only the whole supply chain needs to be consistent with the principle of sustainability, but also the materials used must not contain animal ingredients. This means that many commonly used fabrics should be completely eliminated, including wool, cashmere, fur, silk products and so on.

Instead, they are all kinds of innovative plant fibers, such as bamboo fibers and bean fibers, which can promote blood circulation and have natural antibacterial ingredients. The temperature can be adjusted with temperature and has therapeutic efficacy of alginate fibers, modal (beech wood fiber) and Tencel cotton (Eucalyptus fiber).

In particular, it is not only tactile and silk, but also more powerful.

For example, Umasan is working with Australia and Switzerland to develop an anti UV functional Tencel cotton.

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< p > when asked about the fashion of "a href=" http://sjfzxm.com/news/index_c.asp > green "/a" fashion, Sandra said: while people all admit that green fashion is the trend, we must distinguish between green marketing and real environmental protection brand.

She believes that many big brands are trying to attract a green consumer through a variety of marketing means, but the overall business core of those companies is not operating according to the concept of environmental protection.

A brand like Umasan is dedicated to arousing people's awareness of their body, clothing quality and environmental awareness from the first day of birth. It advocates people to slow down to experience a more pure and sustainable life.

One consumer described Umasan thinking to him: "it is precisely because of human omnipotence that we should not even do whatever we want."

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