Nanjing New International Expo Center 2014 Asian Outdoor Exhibition

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< p > at the New International Expo Center in Nanjing, 2014 Asian outdoor exhibition arrived on this summer day.

As a professional exhibition, people do business negotiations here instead of suits and formal ties. On the contrary, people who wear shoulder bags, wear casual T-shirts and sandals on foot are everywhere.

Whether it is the direct source of outdoor brand, distributors or agents, it comes to the hot summer with nearly 40 degrees.

Because the sustained high growth momentum of the Asian outdoor products market will bring huge market opportunities to them in the next 5 years.

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The new equipment < p > strong > tall is < /strong > < /p >.

< p > do you want to play cool? Then I tell you that if you can play a seemingly ordinary outdoor sport with a fashionable and avant-garde equipment, while enjoying the outdoor sports fun, you will have a strong attraction to attract small partners.

As a flexible and convenient means of pportation, bicycles have a broad mass base in China.

If you take it as a professional outdoor sport, outdoor bike riding needs special equipment, such as a bicycle riding suit with ergonomic design, and a quick sweating and sweating function, a nighttime fluorescent vest with mesh reflective material, and a night strobe safety indicator lamp worn on the upper arm.

If you are equipped with lightweight helmets and sunglasses, you will basically have the basic conditions to play cool.

Of course, if you can own a lightweight high strength bicycle with carbon fiber, and then add a bicycle strip fluorescent decorative hoop, it will be better.

No matter what outdoor sports, people will find corresponding professional equipment in Asian outdoor exhibitions and understand the latest development trend of products in a specific area.

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< p > seeing these design equipment, colorful and fully equipped outdoor equipment, even a person who does not like sports, will be inspired to instantly integrate into these colorful outdoor activities and try their best.

Nowadays, people's participation in outdoor sports has expanded from traditional projects such as hiking, mountaineering, bicycling, fishing to more abundant fields. Skiing, rock climbing, diving and canoeing are gradually coming into the field of vision. Matching professional equipment with these movements is also an eye opener.

Exhibitors displayed canoeing, inflatable boats, diving supplies, accessories and other aquatic sports products in the newly opened water supplies section of this year's exhibition.

The canoe from the Swedish brand "Point 65", which is made of domestic technology, is made of Swedish technology. Besides the function of high strength and fixed paraphernalia, the rope is also woven with reflective points, which is convenient for night identification and safer.

The market price of nearly 20 thousand yuan can be regarded as the equipment of "tall upper", which is the gospel of the rich outdoor sports enthusiasts in the southern waters of China.

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< p > Taiwan brand HydraKnight (water Knight), this year's latest sub brand CLOUD fast inflatable warm coat has been launched this year. It has anti skin splashing, breathable sides, and telescopic design of neckline and cuffs. With the concept of minimum area and lightweight, it provides light and warm equipment for outdoor riders, and effectively prevents the problem of thermal insulation performance of traditional feather coat material after wetting below strong.

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< p > < strong > China < a href= > http://www.91se91.com/news/index_s.asp > outdoor market < /a > will increase by 12% per year < /strong > /p >

< p > according to the 2013 China outdoor market report released by the China Outdoor Association (COA), in 2013, the core market of China's outdoor products represented by TOREAD, SCALER, NORTHLAND, THE, NORTHFACE, Keller stone (KAILAS), Columbia and other domestic and international brands represented 15 billion 380 million yuan, an increase of 16.2% over 2012.

From the sales data, the proportion of various products is basically the same as last year: clothing accounted for 53%, footwear accounted for 24%, knapsack accounted for 12%, and the rest was 11%.

The number of core outdoor goods brands increased by 12.3% compared with 2012.

The overall scale of the outdoor goods market reached 36 billion 800 million yuan, an increase of 12.9% over 2012.

Among them, the core market sales accounted for 15 billion 400 million yuan, accounting for 41.9%; the low-end market (Decathlon, etc.) accounted for 24.5%; the leisure market brand sales were 7 billion 300 million yuan, accounting for 19.7%; sales of sports brands represented by Nike, Adidas, Lining, Anta and Kappa were 87 billion 500 million yuan, of which 5.8% had outdoor functionality, about 5 billion 100 million yuan, accounting for 13.9%.

According to the market report, it is estimated that the average annual growth rate of China's core outdoor market will reach 12% in the next 5~10 years, and the average annual growth rate of optimism will reach 15%.

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< p > statistics also show that 27.8% of China's 1 billion 367 million people (380 million) have sports, 9.5% of them (130 million) go out for outdoor activities such as hiking and outdoor activities. 4.38% of them (60 million) carry out outdoor activities such as mountaineering, rock climbing and hiking. This shows that the development of China's outdoor market will bring sustained growth to the industry.

One of the founders of the European outdoor exhibition, Mr. Jaeger, an Asian outdoor exhibition consultant, pointed out that because the development of the European outdoor market is close to saturation and has entered a stable growth period, the average annual market increments remain at 1%~2%.

In contrast, the Asian outdoor market represented by China still has a relatively high growth rate, and this growth momentum will continue to be maintained in the next 5~8 years as the number of outdoor sports increases.

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< p > < strong > enterprises locate in the fragmented market < /strong > < /p >

< p > the reporter interviewed Luo Weiping, sales director of Chun Jian garments zipper limited from Zhongshan, Guangdong.

As a professional zipper manufacturer and "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "accessories supplier, his factory, in addition to making OEM products for foreign market zippers, is mainly looking for opportunities to cooperate with brands in the exhibition.

"Now many outdoor sportswear are made of new fabrics, and products with waterproof, windproof and breathable functions are becoming more and more popular. We are looking for some high-end brands at the exhibition. We hope that we can cooperate to provide waterproof zippers for outdoor clothing brands.

We have the production capacity of high quality zipper products, but only by making OEM is not a long way to go.

Now the whole industry maintains rapid development momentum, and the customers market of high, medium and low grade products is also increasingly subdivided and clear.

In the high-end market, the performance of products is reflected in many details.

If an outdoor garment is waterproof, the material used is waterproof, but the zipper part is permeable, which can not be called a good high-end product.

Therefore, we hope that in the future, we will develop in the specialized segment market to the high end, and keep up with the demand of high-end brands.

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Luo Weiping's booth received a total of nearly 150 registered visitors, less than 3 well-known brands, after the P exhibition.

Although the zipper products are small, the application in the outdoor market should not be underestimated.

Reporters noted in the interview that outdoor clothing, bags, sleeping bags, tents and backpacks almost involve at least a dozen outdoor products.

In order to find more opportunities for business cooperation, Luo Weiping said he specifically found a well-known outdoor professional website in China, and wanted to make a LOGO advertisement on the front page.

But I didn't expect advertising cost to cost tens of thousands of yuan a month, even though the advertising space was already full and needed equal position.

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P > no one can tell how much business opportunities are contained in the Chinese outdoor market.

But in the season of red leaves in the north, there are many colorful outdoor clothes.

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