"Empowerment" Embarrassment Behind The Sale Of Electricity Suppliers

< p > here the world is < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "_blank".

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< p > Xiang Peng Hengye, the company located in a common residential building in Yanjiao Town, Sanhe, Hebei, is known for its alleged counterfeiting luxury products for many electronic business platforms.

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< p > with the trend of online shopping, there are more and more luxury electronic business platforms in China. However, it is embarrassing that luxury brands are still very cautious about the licensing of e-commerce.

According to the current public information, there are very few commercial outlets authorized by the top brands in China. Only Tmall has obtained the authorization from the British national treasure brand Burberry (Bo Baili). The show has obtained the authorization of Salvatore Ferragamo (Ferragamo) and HUGO BOSS (Hugo Bosse).

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< p > "counterfeit goods are flooded with e-commerce channels. On the one hand, the protection of intellectual property rights is insufficient and the tolerance to fake goods is high. The attention of ordinary consumers to luxury goods is far less sensitive to prices. On the other hand, luxury brands themselves are connivance to China's counterfeit luxury goods, and do not pay much attention to this problem at the early stage, nor do they fight against counterfeiting."

Zhou Ting, President of the Institute of wealth and quality, analyzed China's Economic Times reporter.

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< p > < strong > authorized difficulty < /strong > /p >

< p > the responsible person of Xiu Xiu net told the China Economic Times reporter that the situation of partial electric business sales < a href= "http://www.91se91.com/news/index_f.asp" > high imitation products < /a > did exist. The supplier exposed also had cooperation with many electric suppliers, and already had a certain scale.

Due to the rise of high-end Internet consumption, many platform business providers are in the stage of expanding luxury business, and large-scale investment, the source of good and bad is likely to arise.

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Less than P, the vertical luxury business such as "Xiu Xiu Wang" and "glamour" will be better. In the early stage, it has already experienced the stage of screening suppliers, and the suppliers left now are strictly controlled.

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< p > however, the introduction of merchants into the platform is helpless.

"The domestic sales of luxury goods suppliers themselves can hardly get the authorization of luxury brands, otherwise, who would not like to enter the brand or self?" a person who was not named, told the China Economic Times reporters that they still face such problems: on the one hand, the demand for luxury goods in China is huge; on the other hand, the brand's authorized mouth has not yet been opened.

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< p > "brand players mainly want to be able to grasp the whole industry chain themselves. If authorization is released, it is not easy to control sales channels and services.

In addition, the domestic luxury electric business started late, and the brand thinks it needs long-term observation.

Zhou Ting thinks.

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< p > "it is very difficult to get an authorization, because these international brands are very strict, and negotiations before and after it takes more than a year."

As the first electricity supplier to win luxury licensing in China, Mou Qing, senior vice president of Xiu Xiu network, revealed that in October 2012, the company officially got the authorization of Ferragamo, but the brand side is still very cautious.

With the deepening of cooperation, the supply of goods is slowly increasing.

After being trusted, now the buyer team of the show network can go directly to the Italy Milan show in Ferragamo a few times a year and directly reserve the new products for the coming year in Florence headquarters.

The brand side also gave the company some special style and longer term discount, which exceeded the normal period of the two quarter discount season.

However, in addition to the new products that keep pace with the new products in Europe, the fashion brands will still be able to take back the classic products.

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< p > at present, the show has got official authorization from Salvatore Ferragamo, HUGO BOSS, Blue Nile, FABI, Fossil and so on, and this is already the most authorized official website authorized by the international high-end brand in the domestic high-end e-commerce website.

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< p > < strong > Where is the road < /strong > < /p >

< p > "according to our survey, more than 80% of luxury goods sold by domestic e-commerce channels are fake."

Zhou Ting told the China Economic Times reporter that, because most of the domestic electricity suppliers could not get the luxury brand authorization, they had to buy them back from overseas by the buyer team, and at the same time, the domestic luxury electric business is in its infancy, and had to rely on low price dumping to attract eyeballs to complete the accumulation of original customers, which led to the high cost of marketing of luxury e-business.

On the other hand, it is the requirement of VCs to make profits for luxury electric providers.

Therefore, some electric providers are desperate under the double pressure of expansion and profit.

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< p > "as far as we are concerned, we believe that the regular supplier of luxury electric business has the following routes."

Mou Qing said, one is the direct authorization of the brand, so that the direct licensed products can be purchased in the Xiu Xiu net, and also can enjoy the counter service and the store changing clothes. Second, it is supplied by the regional agents of the brand, such as Dupont, Ray-Ban and so on. The third is the wholesale or wholesaling retailer of the brand, mainly refers to the suppliers of Italy and Hongkong, usually having their own retail outlets, directly buying from the brand dealers, participating in the ordering business of the brand dealers every year, and ordering the brand dealers for 6-9 months.

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< p > Mu Qing believes that if we want to check strictly, we need to do the following: first, we must strictly approve the qualification of the supplier, and must meet the requirements of the law, comply with the above supplier types, and provide relevant qualification and proof of supply.

Secondly, it is the inspection of imported goods.

"All overseas imports, even after overseas warehouse inspection, still need to be inspected and repackaged in the domestic warehouse of the catwalk net according to the acceptance system.

If the quality and packing problem is found in the warehouse acceptance check in Hongkong, it will be returned to the supplier directly. "

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< p > he also said that in addition to conducting spot checks on samples and test orders, suppliers should also monitor the customers' returns and complaints, follow up the root cause of the problem and take measures to solve the problem.

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< p > "goods and prices" are the roots of cross-border business.

In fact, at this stage, it is the best stage of cross-border a href= "http://www.91se91.com/news/index_s.asp" and "electricity supplier /a". It depends on the stage of real skills.

Mou Qing expresses.

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