Harbin Fur Sales Market Will Face A Large-Scale Reshuffle.

　　 The national "sales champion" attracted a large number of "big crocodile".

As one of the largest fur consumption terminal markets in the country, Heilongjiang has always been more than the total sales of the two provinces in Liaoning and Jilin. At the same time, Harbin is also the most marketable and popular market for leather clothing in China. The annual consumption capacity of 30000 to 35000 units and the market throughput of several billion yuan have made many "fur predators" salivate.

In addition, Harbin, as a political, economic, cultural and transportation center in Northeast Asia, enjoys excellent geographical location, profound consumption of leather and profound market potential. At the same time, Harbin is also a very western and atmosphere city. It combines the Chinese and Western culture, and the public dress leads the trend. Not only does it have large leather and fur consumers, it also has close ties with Russia, and is the best bridgehead to enter the Russian market.

Although China's fur sales are not comparable to that of the developed countries, it is not comparable with Japan and Korea in the Asian market, but this shows that China's fur market still has great potential to tap. In China's regional markets, Harbin, Changchun and Shenyang are ranked one or two and three respectively, which is one of the main reasons why the "fur predators" have chosen to enter the ice city.

　 Competing for "expansion" market is facing saturation?

According to a well-known city in Harbin City Fur brand Manager Liu Yuan said, more than 10 years ago, Harbin city had more than 200 fur traders, but with the increasing competition in the industry, there were only more than 70 left and behind brands, mainly in the outer and inner districts. In the winter, big supermarkets such as Yuanda, ha one hundred and Qiu Lin will also be stationed in some fur brands, and the fur market pattern in Harbin is basically stable and the market is relatively stable.

In the existing market, some of the big brands in the world are basically in the ice city, but the scale of business is not too large. This is mainly restricted by market demand. The business area of KC fur should be the largest, estimated at 16 thousand square meters, while the other brands can reach thousands of square meters even larger "fur city".

Liu Yuan gave reporters a simple account, adding all the fur business area of Harbin City, probably 100 thousand square meters. But look at the three fur giants that are about to open. The second phase of the international leather city is about 100 thousand square meters. The fur city of Hongkong is about 300 thousand square meters, while Haining leather city has leather clothing and leather goods bags besides its fur business, but its 240 thousand square meter specialized market area is definitely super large. In view of this, once the fur city is opened, the fur market in Harbin will face a state of over saturation. This will undoubtedly cause great impact on the local dealers in the ice city, and the market will face a reshuffle.

　　 Competition upgrading, " Fur giant Bring new mode

Reporters learned in the interview that before the three big "fur predators" stationed in the ice city, there were three kinds of business models for local fur dealers. One is factory outlet stores, such as Shulan, the first lady and so on. They produce their own factories, while manufacturers shop directly, and the other is the store and factory cooperation, while the storefront only sells, but the business is other people's brands, such as Warren Baer and other brands of your wife. Another is the northeast tiger skin pattern, has its own brand, purchases raw materials in the international market, and then purchases the raw materials from the international market, then designs by the own design team, then designs by the own design team, finally entrustment processing.

From the media coverage, the three upcoming fur cities have brought new ideas and new models. For example, Tong Er Bao leather city and Haining leather city aim to create "leather and leather products distribution center for Northeast Asia, including shopping, leisure, cultural tourism, creative research and development, and fashion trends". The fur city of Hongkong has also launched the "largest one-stop leather, fur, leather goods trading center, brand exhibition center and brand incubation base". It is not hard to see that the "one-stop" platform emphasized by the three companies not only includes logistics services, but also includes online e-commerce and offline entity distribution display shops, so we can enjoy one-stop service on this platform. This platform will completely change the original pattern and operation mode of the local fur market, and the local fur retail investors may eventually be grafted onto the large platform of these fur cities, even though many people are waiting to see it in a short time, but in the long run, this is an industry trend that is hard to change.

　　 Old and new, contending. Attract investment Key to success

Taking a comprehensive look at the three fur giants of Tong Er Bao International Leather City, Hongkong fur city and Haining Leather City, they are creating super platforms for big business and logistics. There are still some listed companies, but their centralized entry into the market will inevitably collide with each other. In addition, the current market is facing the situation of over saturation, and everyone is faced with the situation of investment difficulty.

In this regard, the industry said that the development trend of the fur market is undoubtedly the most favorable for consumers, because the increasingly fierce competition in the industry, product quality will not only become better and better, the price will be lower and lower. From the national and even more developed cities in the world, it is an inevitable trend to transfer large shopping platforms or specialized wholesale markets to suburbs. At home, Shenzhen, Guangzhou, Chengdu and other places also have successful precedents, no matter bus, train, or light rail, subway and other convenient means of transport can reach the market periphery, and such a large platform can effectively integrate the original business format effectively, because with the urban storefront, the high rent of warehouse and the inconvenience of logistics, traditional businesses will gradually lose competitiveness compared with the traditional ones.

However, judging from the current market situation, traditional businesses are not as pessimistic as they imagined, because the three fur giants that are about to open up are also facing fierce market competition. Franchisers are also measuring their support for merchants, preferential policies, advertising investment, e-commerce platform construction, property service quality and so on. Under the circumstances of limited market share, the investment situation of these three platforms is not too optimistic, which has left room for traditional businesses. Even though everyone has to choose a platform for development sooner or later, they all hope to find a better family.