The Market For Juvenile Wear Is Basically Blank, And There Will Be Considerable Room For Future Development.

Here world clothing shoes The Xiaobian of the hat net is a new "blue ocean area" for the clothing market.

After entering the 2000, children's wear industry has entered the golden period of development. Many children's wear brands have sprung up, making children's wear market develop in a few years, and become a very important category in the clothing market. During this period, brands such as Barbara, piglet, and angel became one of the top brands. Both the number of stores and sales performance were among the best. Barbara's sales exceeded 1 billion yuan.

According to incomplete statistics, there are 1000 brands of children's clothing brand operating in the market, and the intensity of competition is self-evident. Every year, there are many new brands of children's wear, and many of them quietly withdraw from the market. The children's clothing market is no longer a big cake that can be divided into one piece, but a relatively mature and competitive market.

Among them, the difference between children's clothing brands has become increasingly blurred. Similar and similar design styles, coupled with piracy and copying phenomenon, make the market truly independent brand style. Without the advantages of products, the management of children's clothing brands is more difficult.

While everyone will focus on the children or the infant clothing market, another long neglected market has gradually become a new hot spot, that is, the teenage clothing market.

Compared with the lively children's wear market, the juvenile clothing brand is relatively much less. There are no more than 10 professional brands in the whole country, while the offside teenage costume is the leader of it. From the whole society, the youth clothing market is still in a blank market, and the future development space is very considerable.

According to the data of our fifth census, 380 million of our 5-16 year olds and 30% of their children said they needed more than 4 clothes to cope with the days when they did not need to wear school uniforms. 15% of the respondents thought that more than 7 items were needed. clothes 。 According to the survey, 80% of the children said they would buy at least one garment in a single quarter, of which 10% were buying for half a month, while 30% of the respondents bought clothes for one month. According to the frequency of washing clothes two times per season, each garment is calculated at 300 yuan (city consumption level), each child needs at least 2400 yuan a year. It is a conservative estimate that there are at least 200 million people in the 8~16 age group, with an average of 2000 yuan per person. The juvenile outfit will have a consumption market of $3 billion, which is a very impressive data.

Through visiting some children's wear brands, the author finds that there is obvious market demand for teenage clothes. In general, most children's wear brands only achieve 160cm, which means that children older than 160cm can hardly get the right clothes. When children reach the age of ten, they enter a fast growing period. Most children are close to 160cm when they are 12 or 3 years old. They grow fast and even 170cm. Considering the difference of height between the north and the south, this situation is more common in the north. Obviously, children's clothing stores can not meet the consumer needs of large children. They are wandering between "children's clothing" and "adult clothes", so it is difficult to buy clothes suitable for themselves.

The rigid demand of teenage clothing market is obvious. It is also very reasonable for people to call teenage clothing market as the "blue ocean area" of the clothing market. It is foreseeable that as long as the development is good, the future market will certainly have unlimited prospects for development.

I understand that the current representative brand in this area should be the offside juvenile dress, which was born almost in the 2006, and has always been a juvenile dress. It is one of the first brands to engage in this market. On the age group, the offside teenage dress is locked in the 8~15 year old teenager, which happens to be the gold market for teenage clothes. In terms of design style, offside teenage wear is a comprehensive way of fashion, leisure and sports, with many styles and brand development. What I most applauded is that the offside juvenile dress has spared no effort in promoting the concept of "teenage clothes", "a step faster", "a child is bigger and should wear a juvenile dress!" it has become its brand advertising words and brand description, showing a positive attitude of the brand.

At present, offside in teenage clothes market. Juvenile dress It has been firmly in the top three position of sales, and the number of stores has also broken through 500. It has opened up the market in more than 20 provinces and overseas countries, and already has considerable popularity.

The success of offside teenage suits has fully proved that juvenile clothing is worth developing, and the market space and development prospects are self-evident. For those who want to have a share in the clothing market, the author suggests that you should choose to enter the junior clothing market.