"Functional Shoes" Sell Well In Children Market.

< p >, therefore, there are < a href= "http:// http://sjfzxm.com/news/index_cj.as > > insiders < /a > points out that many enterprises are rushing to make functional shoes, and the quality is unavoidable. It is suggested that consumers should consume sensibly and pay attention to identification.

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< p > functional footwear is still in the initial stage of development, and the normative problem of the market is hard to ignore.

The most direct manifestation is that there is no clear definition, there is not a set of strict market inspection standards, no unified organization to manage.

There are many interpretations of functional shoes, but there is no academic recognition. Many companies have flaunted their shoes as functional shoes, but for consumers, it is difficult to judge.

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< p > < < a href= "http:// http://sjfzxm.com/news/index_cj.as > functional shoes < /a > is a product with strong functionality. This requires producers to have certain R & D capability and higher production level so as to ensure that the functional shoes produced can play their value role, which is a great test for many children's shoes manufacturers.

Therefore, in order to catch up with this trend and seize the opportunity, some manufacturers have taken the opportunity to put the names of the less mature products into functional shoes and put them into production. The functional footwear is still a new product in the domestic market. Many consumers do not know much about it, so it is easy to be misled and cheated.

In this way, it not only disrupts the original functional footwear market which is not perfect enough, but also brings pressure to the enterprises that are interested in research and development, and it will make consumers doubt about the effectiveness of functional shoes.

Insiders who declined to be named expressed their concerns.

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< p > "at present, there are no strict standards for the production and development of machine shoes on the market. Many so-called" functional shoes "are just playing the edge ball, making certain visual effects, and the real functions may not be that big.

Although many enterprises have the intention to carry out related production, functional shoes are functional. With the development of the market, there may be several leading brands or several series of occupying the market. Other products may be a gust of wind, and can not be sustained in the market for a long time.

Wang Xiaojun, marketing director of COOSKIN shoes, said.

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< p > besides, at present, the state has not yet promulgated the criteria for evaluating the functional footwear.

According to the China Leather Association, the functional footwear production should have its own standard.

The standard of "roller skates" and "travel shoes" is not applicable. Two years ago, the popular shoes for sneakers were also due to the difficulty of supervision in the industry because no relevant national quality standards could be followed.

If the quality of an industry is not up, it will create a "chaos" phenomenon and a price war. Good products will have a backlog of the market, which will inevitably lead to the slump of the whole industry.

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< p > Chen Shuqing, Secretary General of Fujian children's shoes Association, said that in addition to technological research and development, the standard definition and inspection of functional shoes must be done. Since we must emphasize the concept of health, the brand must make its products meet the needs of health. We should form a consensus on functional footwear in the industry and improve the standard of the functional footwear market.

And enterprises should really put the function of the functional shoes in place, and distinguish the general children's shoes from the functions, so that the channels and products should keep up with each other. We should be able to provide different functional shoes for the needs of different children, so as to ensure the maximum value.

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