Years Of Discount Fashion Sales, Or Will Follow Lining'S Brand.

< p > < a href= > http://sjfzxm.com/news/index_cj.as > > < /a > fashion now there are more than 6000, sales are all created at a discount, and now 1 billion 300 million DK, about 240 million US dollars, the acquisition of British online fashion shop M and M Direct, said the acquisition can help network sales experience.

The author thinks that the fashion of Lining will follow the following brand.

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< p > Lining sports brand, because of its large stock, has to sell at a discount. It has been several years, and now there are still many stocks.

But the fashion has been discounted for several years, and it still can't sell the stock.

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< p > the fashion brand was founded in 1997 by Wang Peide Allan Warburg, a Danish clothing retailer Bestseller company and Dan Friis, and introduced its brand Only, Vero Moda, Jack&Jons and Selected into China.

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< p > Lining sports brand, through the closure of many chain stores, the development of online sales, has not cleared inventory.

And the way that silk is now going is exactly the same as that of Lining, so it will follow Lining's footsteps in the future.

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What's the reason why P bought the UK online store? < /p >

< p > < a href= "http://sjfzxm.com/news/index_cj.as > > author < /a > thinks that it is mainly the temptation of China's network" double 11 "promotion.

Bestseller Jack Jones (Jack & Jons) brand is mainly involved in Tmall. In those days, the sales volume of single store was the highest, reaching 5 million yuan.

In 2011, double 11 sales exceeded 30 million yuan on that day, compared to over 100 million yuan in 2012, and 172 million yuan in 2013.

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This is the temptation of "P", which leads to $240 million worth of $1 billion 500 million for a UK online store.

In China, the total amount of online sales is only 300 million yuan, while the investment and acquisition spend 1 billion 500 million yuan. This is not the use of promotional money, but the use of stock funds in pocket to make investment.

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< p > the question is: is it worthwhile to buy a large number of promotions in online stores? < /p >

< p > I think this is a losing proposition.

Network sales must be developed with the offline express and logistics. If there is no matching line, the network sales will be difficult.

China's express and logistics competition is fierce, and the road is good.

Therefore, China's express and logistics system is more competitive than the United Kingdom and the United States.

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< p >, therefore, the author thinks that the acquisition of UK online stores is a wrong choice.

Besides, Chinese style clothing may not be in English taste.

As a Danish people, how do they know how to adjust the British taste? Unless the two founders are professional economic research experts, and have done many researches on the consumption of clothing in Britain, and have changed the style of pushing new products, this is the basic point of success in acquiring the UK. Can it be successful?

So, this is not meaningful for the sale of Chinese clothing products.

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< p > < a href= > http://sjfzxm.com/news/index_cj.as > < < a > > < < /a > > many times commenting on Lining sports brand, such as her own invitation of professional managers to take care of Lining brand, failed and failed. Replicating experience is ineffective in oversaturated surplus products, only professional counterparts research experts can put forward Lining's strategy to break through the bottleneck of development.

It was also a failure to consult a company partner later.

Why? Because the partners of consulting firms do not study a lot of businesses, or maybe they are not counterparts in this field, so they fail again.

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To sum up, the author thinks that the acquisition of British online stores by fashion fashion, whether it is selling Chinese clothing or new clothes, is difficult to achieve. P

Bu Lining's brand is expected.

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