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    When Is The Loss Of Senior People In The Morning Bird?

    2014/8/2 17:03:00 17

    Report BirdsSenior PersonnelLossWhen To End

    Recently, Zhejiang Mr. Li Tikui, director and deputy general manager of Limited by Share Ltd, the resignation report, resigned and Mr. Li Tikui no longer held any position in the company. Previously, the news birds had announced a resignation announcement by senior management Deng Lamei.


    According to industry sources, the problem of men's clothing industry, including the wedding birds, is not only the reason why they have been running too fast in the past few years, but also related to the economic environment where consumption is not strong now.


    Garment industry analyst Ma Gang said that the whole industry has entered a mature stage from the high-speed growth stage, but the situation of each enterprise will be different, which is related to the market maturity and growth cycle of the enterprise. If the market is mature, it will be faced with problems such as inventory accumulation first. Therefore, the fierce competition in the market and the low consumption terminal environment have led to the stock crisis, and the inventory crisis has led to a channel crisis.


       Wedding bird Released in the third quarter 2013 earnings report, the third quarter of 2013, the company achieved operating income of 515 million yuan, down 35.51% compared with the same period, the net profit attributable to shareholders of listed companies was only 75 million yuan, down 65.31% over the same period last year. In the first three quarters of the first quarter, the total revenue was 1 billion 552 million yuan, a year-on-year decline of 9.43% and net profit of 157 million yuan, down 54.11% compared with the same period last year.


    in order to Support Channel developing and reforming channel goods. As early as June this year, the news birds had already issued adjustment channel measures to help franchisees ease the pressure of operation. The news bird said that the company reorganized the channel goods, repurchased part of the goods and returned some goods from buyout to a certain proportion, which was an active marketing adjustment, which had some impact on the short-term performance of the company. But the company has already formulated effective measures to cope with it, and is conducive to the overall healthy operation of the company's marketing network, enhancing the franchisee's continuous operation ability, enhancing the confidence of the franchisee, stabilizing the market network, and is conducive to the development of the new franchisee and enhancing the long-term competitiveness of the company's brand.

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