Viewing The Rise Of National Costume From The Hot Selling Of New Generation Brand Brand Tang Zhai

< p > with the development of "a href=" http://sjfzxm.com/news/index_c.asp "world" /a "globalization, the cultural exchanges between countries are deepening and clothing has become diversified.

The popularity of British fashion, European and American winds, Japan and South Korea's wind and clothing is increasing.

However, in China, it seems that not many people pay attention to their national costumes and are often attracted by foreign clothing.

Or buy it immediately because of the Korean version or the European and American version, because this is the trend.

So what about Chinese clothing? Will the unique Chinese style national costume be abandoned by the Chinese people in fashion clothes? < /p >

P, the product of the Internet era, the emergence of e-commerce has changed the way and habit of shopping, and has also brought new vitality to national costumes.

At this time, it is said that a national costume called Chinese painting art, which is the Chinese style of Chinese painting art, was born in a smooth way, which detonated the national feelings of the Chinese people and captured the hearts of the women.

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< p > > as "a href=" http://sjfzxm.com/news/index_c.asp "new" /a "national brand, pin Tang Zhai makes the most beautiful Chinese style dress with the unique handcraft and batik technology of the Chinese nation, becoming the new favorite of the dress industry.

The official verification of Tmall's original brand has proved the recognition of the market.

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< p > professionals in the industry have always been unable to get rid of their "sisters" - cracks and silks.

From the clothing fabric to the design style, from the high quality cotton and hemp blended to the strong national characteristics.

It seemed that pin Tang Zhai could not walk out of her sister's dazzling aura.

In fact, from Tmall's original verification to the love of the majority of women, it can be said that pin Tang Zhai is different from nature, and has a core difference with the British, European and American winds and Japan and South Korea winds.

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< p > first, the market positioning of pin Tang Zhai is a niche consumption, that is, to focus on meeting the needs and value embodiment of the segments of the market, instead of the self embodiment of the product function and the popular consumption level.

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< p > Second, product selling point: the Chinese nation's quintessence hand drawing process, the preferred flower pattern of women.

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< p > Third, brand positioning: national brand playing, Chinese painting art, Chinese style to satisfy the Chinese women's intellectual beauty.

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< p > Fourth: < a href= "http://sjfzxm.com/news/index_c.asp" > Sales > /a > Channel: O2O sales mode, domestic emerging marketing mode.

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< p > fifth, pricing success: pay more attention to the definition, pmission and acquisition of customer value and customer's holding cost. A high-end customer's market positioning, high quality and elegant national brand is the price level of a mass consumer (the average customer price is 172 yuan), which meets the needs of most ordinary consumers.

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"P > is the above factors, which made the products of Tang Tang Zhai successfully attack the market expansion and penetration of European and American wind and Japanese and Japanese wind clothing, and at the same time, go out of their own characteristics and distinguish from other domestic brands.

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< p > the rise of pin Tang Zhai, we have been thinking: "where is the way out for China's national brand?" < /p >

< p > I think there is only one answer: a strong sense of national pride and a sense of historical responsibility for our customers.

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