Adidas Slow Sales Growth, Annual Profit Target Difficult To Cash In

"P > a href=" http://sjfzxm.com/news/index_c.asp "> report < /a >, Adidas (Adidas franchised store) has more problems than expected in the Russian market and golf equipment business, so Adidas canceled the established sales target this year and next year.

The profit allocated to shareholders is only 650 million euros, rather than the previous 8.3 to 930 million euros.

The company's sales growth is expected to be only around 5%, lower than expected.

The medium-term target now appears to be unable to be reached in 2015.

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Last year, Adidas's competitor Nike (Nike store) gained a profit of 787 million euros (P).

In the two quarter of this year, Adidas's sales increased by 2% to 3 billion 470 million euros and earned 220 million euros.

In the first quarter of this year, because of the Ukraine crisis, Adidas suffered a rouble collapse in its important sales market.

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< p > > a href= "http://sjfzxm.com/news/index_c.asp" > /a > at the same time, rival Nike and Puma (Puma stores) are also affected by the sharp drop in share prices in many countries.

Adidas announced restructuring of its global brand and sales department.

The new organization will start operation in August this year.

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< p > Adidas chairman Herbert Hainer believes that Adidas's performance in the market will be more aggressive in Adidas's next five years plan.

After clearing some markets, Adidas will more firmly invest in potential growth areas, and its internal organization and management will be more flexible.

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