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    Look At The Balance Between Tradition And Fashion To See How To Do The Old Brand Beijing Inner League Promotion.

    2014/8/5 19:01:00 32

    TraditionFashionBalanceTime-Honored Beijing

    < p > the old saying goes: "God does not look at shoes first."

    When you go out, your feet are strong and your face is bright.

    Founded in Qing Xianfeng in three years (1853), it is known as the big brother in the shoe industry, and its shop name is also very particular. It means that customers can put on the boots made in the store, and they can even rise to three levels in the court.

    In the old age, the foreign car driver wore a pair of shoes made up of internal litre, and the court and civil servants wore the boots of the inner Union, and even the last emperor of the Qing Dynasty sat on the throne hall and wore the Dragon boots made of inward litre.

    < /p >


    < p > "this a href=" http://sjfzxm.com/news/index_cj.as "> cotton < /a > can make quilts. The thread is rubbed with hemp rope dipped in water. Even the materials used for sticking sole are gluten paste, which is edible.

    As for the secret of upgrading the cloth shoes for hundreds of years, He Kaiying said that the choice of raw materials can be seen.

    The so-called "thousand layers" of the thousand floors are empty fingers. Generally speaking, men's shoes have 35 floors and women's shoes have 31 floors.

    Every step of shoes making process is traditionally hand-made, with the selection of pure cotton, pure hemp, pure wool dress and other natural materials. After 5 steps, 90 steps can be completed, namely, the shoes, the shoes, and the shoes.

    One of the most important parts is the sole of the shoe. A pair of "one" bottom cloth shoes are not much more per square inch, many just 81 needles, and the whole pair of shoes has at least 2100 stitches.

    After that, it should be soaked in boiling water and wrapped tightly in quilts, then beat flat, plastic and dry, so that the soles are strong, wearable and not easy to go out of shape.

    < /p >


    In the Qing Dynasty, the size and style of the shoes and shoes of the shop officials must be registered in P.

    If the officers and men of the civil service use shoes again, they will only send the officers to inform them that the inner lift will be sent according to the information.

    After the founding of new China, the inner League has continued to write a new footnote, which has recorded the footprints of several generations of leaders of new China.

    According to Wang Wenlin, the old teacher, Mao Zedong had a large foot and had to wear cloth shoes No. 41.5 or 42. Later, he produced a style that Mao Zedong often wore before, and was displayed in Mao's memorial hall.

    < /p >


    < p > < strong > > a href= "http://sjfzxm.com/news/index_cj.as" > old shoes < /a > new pattern < /strong > /p >


    < p > unlike He Kaiying after "50 years", Chen Zheng, an interior League designer, is a young returnee who has been studying in Paris for many years.

    In the face of traditional thousands of floors, Chen Zheng, who first arrived in the inner League, was still somewhat inadaptable in design.

    "Traditional technology has many restrictions on our design. Some fabrics are particularly good on cold sticky shoes, but they can't be used on hand-made cloth shoes, because the shape of shoes will be deformed in the process of hand-made cloth shoes."

    Chen Zheng said that on the basis of understanding and studying the production process of inlining, he began to try to mix some fashionable colors, fabrics and manufacturing processes into the traditional process, breaking the traditional pattern of "black tiger".

    < /p >


    < p > < a href= "http://sjfzxm.com/news/index_cj.as" > < /a >. There are more than 3000 kinds of cloth shoes in the inner rise of thousand layers of shoes. Besides adult men's shoes, women's shoes, and children's shoes and slippers, it meets the different needs of customers.

    At the early stage of preparations for the 2008 Olympic Games in Beijing, Cheng Laixiang, chairman of the Beijing inner union Footwear Co., Ltd., saw the report. Because of wearing high heels for a long time, during the volunteer training of the award ceremony, the feet were filled with bubbles.

    However, the traditional layered shoes have no heel and can not achieve the effect of increasing, which has become a difficult problem for designers.

    Finally, after trial and error, the new fashion shoes were produced. This shoe is bold and elegant in the color of its shoes.

    In 2013, intranet held a spring and summer footwear conference in Beijing's Gong Wang Fu. Facebook, ink and blue and white and other traditional elements were added to the product by ingenious design of the designer.

    < /p >


    < p > "inheritance is a means, and the ultimate goal is to develop."

    Referring to the continuation of skills, He Kaiying thanked young designers for inject vitality into "thousand layers of floor". "Invariable technology, but style and fabric need to be innovating. Only by keeping abreast of modern people's aesthetic concept, can thousands of layers of floor work be applied to the museum without making it a practical value."

    < /p >


    < p > < strong > condensation wisdom inheritance civilization > /strong > /p >


    < p > 30 years ago, in line with the simple idea of "learning skills to feed oneself", He Kaiying picked up his father's class and went to intranet to learn and make shoes.

    Now, He Kaiying's eyes are already in flower.

    In 2009, the intranet held a reception ceremony.

    The 3 young Beijing local young men made three bow to him and respected the teacher's tea. They took the heritage tool and became the successor of the new generation. The youngest of them was only 26 years old.

    < /p >


    < p > "a lot of girls can't do the multi-layered floor, because making handmade cloth shoes is a lot of physical work, but they can't do shoes without being aggressive. I choose the apprentice mainly to see understanding, patience and character."

    He Kaiying said that the technology of domestic shoe raising has been inherited by the form of teacher apprentice. After two years' inspection, he picked out 3 from more than 10 candidates.

    < /p >


    < p > in order to satisfy the masses' curiosity about the manufacturing skills of thousand layers of cloth shoes, Intranet has set up three thousand layers of cloth shoes for the production of non heritage workshops at the head office.

    The Xicheng District cultural commission also organizes the masses of the streets to visit the people regularly. They can even experience one or two of their own hands.

    < /p >


    < p > "hand-made shoes are equivalent to handicrafts. Their value is not only worn, but also a kind of cultural embodiment.

    Italy leather shoes, which are well known all over the world, are still using workshops with small hands, which is a heritage of human civilization.

    Cheng Laixiang said, "the 160 years of inner League rise, this traditional handicraft skill condenses the wisdom of generations of artists, it is the accumulation of time and the embodiment of quality."

    < /p >

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