Exploring Wumart Beijing Huangcun Store: Annual Sales Exceeded 120 Million

　　 Moving line design

The Wumart Supermarket Huangcun Railway Station store located on the north side of the main road is a typical rectangular property structure, with a horizontal length of more than 100 meters. The facade of the store is fully displayed in the view of pedestrians, which greatly increases the probability of pedestrians entering the store. The store has three entrances and exits, respectively located in the west, middle and east of the property. In consideration of the design of customers' purchase line, the entrance and exit located in the east is an emergency exit, which is usually closed.

Enter from the west entrance and enter the store area after passing through the leased area of no more than 4500 square meters. The first thing you see is the seasonal commodities in summer, followed by the non food area, washing daily chemicals, packaged leisure food, grain and oil preparation products, north-south dry goods, fresh vegetables and fruits, frozen and refrigerated food areas. The checkout line and exit are located in the south central area of the store, that is, the fresh food area is located at the innermost side of the store, which unconsciously increases the customer's stay in the store.

One main channel divides the store into north and south sides. Although the design is simple and clear, it also has disadvantages. For example, the distinction between different categories of goods is not obvious, which is not conducive to customers quickly finding the goods they need.

　　 Commodity grounding gas

Although the popular small hypermarket only covers an area of more than 3000 square meters, the number of items in the store is no less than that in the hypermarket covering an area of 7000 or 8000 square meters, If a store wants to be grounded, its products should be grounded first.

At one o'clock in the afternoon, the reporter happened to meet the staff of the fruit and vegetable class who took over the shift.

In fact, when consumers come to the store to shop, the first thing they value is the quality of the goods. The grade of the goods is ignored for the time being. If the quality of the goods is lost, I'm afraid the price will not be welcomed by customers no matter how low it is.

The reporter visited some of the people in the same business circle store Later, it was found that Wumart also tried its best to "please" the needs of its target consumer groups in terms of commodity pricing. Through the data analysis of the commodity sales information system, Wumart basically chose a slightly lower price strategy than its competitors in terms of some best-selling products for people's livelihood needs, while in terms of some slightly insensitive but significant sales, Wumart also had a higher price strategy Gross profit A relatively concentrated category area.

　　 Service grounding gas

"Hey, little girl, the price tag paper in here is used up." I saw an aunt holding a bag of tomatoes weighing about two or three jin high while greeting the salesperson who was replenishing nearby. Is the self-service weighing machine out of paper?

The reporter followed the direction pointed out by the aunt and found that the vegetable and fruit area of this store used a combination of manual weighing platform equipped with special weighing staff and the self weighing platform of customers. "Can you tell the type of the same commodity by weighing it yourself?" When waiting for the salesperson to install the price tag paper, the reporter chatted with the aunt, "I didn't dare to operate the old scale by myself before. Now the new scale has pictures of goods on its display. If you want to weigh something, just put it on the scale and click on the picture. Many customers have become accustomed to using this scale." Unexpectedly, this aunt's consumption habit is quite fashionable.

An employee on duty told the reporter that several scales in the vegetable and fruit area were originally weighed by the store staff in turn for customers, which took up human resources and complicated operating procedures. Many commodity codes should also be remembered. It was almost impossible to use the old scales to weigh customers themselves.

"Although our store is not large in area and decoration, it is ahead of its peers in the application of some new products and technologies." The employee told the reporter that the use of this scale platform, for example, on the one hand, is to guide consumers to form new buying habits and improve their shopping experience, and on the other hand, it is also to improve the efficiency of store operations for supermarkets A way to improve market competitiveness.

　　 Reporter's Afterword

At present, affected by the general environment, the supermarket industry as a whole is at a low ebb. Only by making efforts to change from the aspects of business innovation, business technology, shopping environment, etc., can we constantly bring consumers a different shopping experience.

Take the self-service weighing platform as an example. Under the original consumption environment, the old weighing equipment can fully meet the needs of the store, and there is still a risk of increased loss for consumers to weigh themselves.

However, the current market environment has changed, and the quality of consumers is constantly improving. They want to be able to shop more independently, such as choosing their own goods, weighing their own, and even self checkout. In this way, they are not constrained by others in the whole shopping process, and naturally feel respected while improving their shopping experience.

From the perspective of operators, the constant introduction of new technologies and equipment can not only meet the normal operation of stores with less manpower in the case of rising labor costs, but also provide customers with a pleasant space for free shopping. And this, in the chain retail industry that is now the Red Sea, should be the embodiment of a new market competitiveness.