Search For Wuming Shop In Beijing Huangmei Village: Annual Sales Break 120 Million
< p > < strong > < a > href= "http:// www.91se91.com/news/index_c.asp" > moving line design < /a > /strong > /p >
< p > the wumi supermarket Huang Cun Railway Station located on the north side of the main road is a typical rectangular property structure with a pverse length of more than 100 meters. The facade of the store is fully displayed in the pedestrian's view, thus greatly increasing the probability of pedestrians entering the store.
The store has three entrances and exits, which are located on the west side, the central part and the east side of the property. Considering the customer's purchase of the moving line design, the entrance to the east side is the emergency exit, which is usually closed.
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< p > enter from the western side entrance and enter the shopping area after four hundred or five hundred square meters of external rental area. The first thing to be seen is summer seasonal products, followed by non food area, washing daily chemical, packaging leisure food, grain and oil products, dry goods, fresh fruits and vegetables, frozen food area.
The receiving line and the exit are located in the south central part of the store, that is to say, the fresh area is located at the most extreme side of the entire store, thus unconsciously increasing the customer's staying time in the store.
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< p > a main channel divides the store into two sides of the north and south, so the design is simple and bright, but it also has some drawbacks. For example, the distinction between different categories of commodities is not obvious, which is not conducive to customers to find the goods quickly.
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< p > < strong > commercial grounding gas < /strong > /p >
"P" popular small shopping mall, although only more than 3000 square meters of area, but the shop's single product number is not much less than the seven thousand or eight thousand square meter shopping mall, "there are several supermarkets in the 3 km business circle, we do not have the advantage from the hardware environment of the property, but the surrounding people prefer to come to our store."
A staff member of the store told reporters that the store wanted to collect the ground gas, first of all, the merchandise had to be connected to the floor.
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< p > more than one o'clock in the afternoon, the reporter just met the employee handover class of the fruit and vegetable class. "The fruits and vegetables with poor quality are handled in a timely manner. The shelves are immediately off the shelves. Do not take some" bad melon and bad dates "to deal with the customers.
A head waiter explained to the evening shift the attentions of his work.
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< p > in fact, when consumers come to shop, the first thing they value is the quality of their products. The quality of the products is temporarily and irrespective of the quality of their products.
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< p > reporters have visited some a href= "http:// www.91se91.com/news/index_c.asp" > stores > /a > in the same business circle, and found that Wumart supermarket is also trying to "please up" the demand of its target consumer groups in terms of commodity pricing. Through the analysis of the sales information system, the Wumart supermarket has basically chosen a slightly lower price strategy than those of its competitors, but in some slightly insensitive but salable goods, it is also a commodity category with high a href= "http:// www.91se91.com/ news/index_c.asp" > Maori "www.91se91.com/".
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< p > < strong > Service grounding gas < /strong > /p >
< p > "ah, little girl, the price tag has been used up."
I saw an auntie holding up a bag of tomatoes weighing about two or three jin, while greeting the salesperson who was shopping nearby. Did the self-service weighing machine have no paper? < /p >
< p > reporters follow the direction of the aunt pointing out that the fruit and vegetable area of this store is operated by a manual weighing platform equipped with special weighing personnel and a self-assembled weighing platform.
"Can you weigh the types of the same commodity?" waiting for the salesperson to install the price tag, the reporter chatted with the aunt. "When I used the old scale, I really didn't dare to operate it myself. Now there are pictures of goods on the new scale display screen. What I want to say is to put the picture on the scale directly and click on the picture. Many customers are used to using this scale."
I didn't expect this aunt's consumption habits to be quite fashionable.
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An employee with a p value told reporters that several scales of the original fruit and vegetable area were carried out by the shop staff in turn to weigh the customers, so that the human resources need not be mentioned. The operation procedure is quite complicated. The coding of many commodities can also be remembered. It is almost impossible to use the old scale to make customers weigh themselves.
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< p > "let's not see that our shop is not big in size, and the decoration is not big. In some new products and new technology applications, it is in front of peers."
The employee told reporters that for example, the use of the scale platform is to guide consumers to form new buying habits and enhance their shopping experience, and it is also a way for supermarkets to improve their operation efficiency and enhance market competitiveness.
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< p > < strong > reporter postscript < /strong > < /p >.
Under the influence of the big environment, the supermarket industry is at a low level, and only by making efforts to innovate in terms of business innovation, business technology and shopping environment can p continue to bring different shopping experiences to consumers.
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< p > take the self-help weighing platform as an example. Under the old consumption environment, the old weighing equipment can fully meet the needs of the stores, so that consumers can weigh themselves and there is a risk of increasing losses.
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< p > however, the current market environment is already different, and the quality of consumers is constantly improving. They hope to be able to do more shopping independently, such as buying goods, weighing themselves, or even self checking out.
In this way, it is not restricted by others in the whole shopping process. It also feels that it has been respected and promoted its shopping experience.
< /p >
< p > from the operator side, the continuous introduction of new technology and new equipment can not only satisfy the normal operation of the store with less manpower, but also provide a pleasant shopping space for consumers.
This is a new market competitiveness in the red chain retail industry.
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