Yanan Road In Hangzhou Is Closed And The Rent Is Too High To Make Profits.

< p > "first the clothing store next door is closed, and then the Metersbonwe opposite is closed. You go north again, and there are more shops closing down."

Zhang Shifu, who works at Kam Lin Restaurant in Yanan Road, said that in his eyes, Yanan road is the most expensive place in Hangzhou, but this year, he has witnessed too many brands leaving.

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< p > Yanan Road, the commercial artery of the main urban area of the city of Hangzhou. Countless brands flaunt their commercial value through the "Yanan road". This street has also spread the amazing astronomical price of 100 yuan per square meter per day.

However, the commercial street that used to be "robbed" seems to be losing its fans nowadays. The high rent will really discourage many people. But the more embarrassing situation now is the pain of "no one after coming". This pain makes many people start to rethink: Yanan Road, the commercial value of Hangzhou's chief commercial street will no longer be? < /p >

< p > < strong > News scene < /strong > /p >

< p > < strong > > a href= "http://? www.91se91.com/news/index_c.asp" > Yanan road < /a > Guan Dian Chao < /strong > /p >

After P < strong > Me&City, the shop was empty for more than 3 months, < /strong > /p >

Less than P, on the road to Yanan, there are big brothers who have begun to withdraw.

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At the end of April this year, Me&City officially closed at the intersection of Yanan road and Fung Kai road. Then, several brands flagship stores in the vicinity and nearby were evacuated. P

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< p > yesterday, the Commercial Daily reporter walked from the intersection of Yanan road and stadium road to the intersection of Yanan road and Feng Qi road. In the short distance of 600 meters, there were 5 shops closed tightly from north to south, namely Jasonwood, AOKANG, red dragonfly, and the United States and Me&City.

Among them, the red dragonfly, Metersbonwe and Me&City are all flagship stores. The shop area of Metersbonwe is 6000 square meters, with four floors of property, and the Me&City from the same group has an area of 4000 square meters, with two floors of property.

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Below P, most of these shop signs have been removed, but the marks on the door face are still legible.

From the window outside, the shops are empty, and all shelves have been moved away. Only a few scattered posters and foam boards can see the shadow of the shop.

Among them, on the door of Metersbonwe's closed door, there was a white paper with a rent call.

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< p > the information gathered from all sides shows that Me&City moved out in April of this year. After that, AOKANG, Jasonwood, red dragonfly and Metersbonwe shops follow the footsteps of Yanan, and then close their doors after the expiration of the contract. This also leads to an empty shop on Yanan road.

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< p > < strong > anecdote < /strong > < /p >

< p > < strong > there are many readers, but there are only a few "/strong" > /p >.

< p > < strong > < a > href= > http:// > www.91se91.com/news/index_c.asp > fast fashion > /a >, the hotel looks at it and looks at it, and finally abandons < /strong > /p >

< p > the commercial law of the Yanan road has always been that the shops are moving faster and the plates are faster. Many brands are still coming out of the news, and there will be families coming up and asking: "can I enter here?" < /p >

Less than p months, there were many "latecomers" who showed great interest in Me&City's empty shop. However, all of them were thunderstorms and heavy rain. Up to now, no brand has decided to take over the empty shop position.

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< p > "there are fast fashion brands and hotel brands visited here, but in the end they were abandoned because of poor property conditions."

Mu and real estate Ms. Wang recalls.

It is reported that Metersbonwe and Me&City's property buildings are all old buildings with a history of more than 20 years. Many property conditions do not meet the requirements of the current fashion brands.

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< p > for example, the building that Me&City pulled away is too deep, leaving the display area along the street relatively small. This is the taboo of fast fashion shops. Besides, the fast fashion brand also has strict requirements for the storey height and the location and quantity of the shop columns.

On the other hand, Yanan road and Feng Qi Road intersection shop location, there is no commercial matching and parking space around, but also let a single brand shop "lonely", the guests are difficult to stop here.

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< p > in addition, the fast fashion shop also follows the principle of "not opening second stores within one kilometer". From the Yanan Road, there are now H&M on the first floor, the ZARA next to the National Mall, the Gap in the lakeside intime, and the four fast fashion shops in the Uniqlo shop of the Wah Yuen shop. Therefore, if the location is to enter the fast fashion, from the geographical location, the four possibilities are not very large.

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< p > < strong > depth analysis < /strong > < /p >

< p > < strong > the focal point of contradiction is < a href= "http:// www.91se91.com/news/index_c.asp" > rent < /a > high. < /strong > /p >

< p > < strong > clothing brand can not achieve profits here < /strong > < /p >

< p > a senior member of a retail circle described the status quo of the clothing enterprises: the fabric is thinner, the stitches are thicker, the styles are more solid, and the space available is not enough to pay the rent.

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< p > in a business newspaper reporter's investigation, a lobby manager in Jinlin restaurant next to Me&City told reporters: "other reasons are secondary. The most important thing is that the rent is too high."

According to his understanding, Me&City's store rent is as high as 19 million yuan a year.

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< p >, is high rental pressure the reason why several flagship stores have withdrawn from Yanan road? < /p >

< p > we have contacted a person who knows Metersbonwe very well. It is learnt that Metersbonwe had negotiated with the property owner for rent for nearly a year before withdrawing from the market. "The United States hopes that the other party can reduce the rent, but the other party has not dropped to the expectation of the United States, so the United States chose to withdraw."

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< p > then, the business daily reporter contacted the owner of the storefront's property company through the rental telephone in the American state store window. She said Metersbonwe had indeed withdrawn. Now the annual rent of the 6000 square meter shop is probably 19 million yuan.

When asked whether it was a clothing brand after taking over, the person in charge said frankly that "clothes can't be done here".

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< p > it is reported that the 5 shops of Jasonwood, AOKANG, red dragonfly, Metersbonwe and Me&City are similar in location on the Yanan Road, with daily rents ranging from 35 yuan / square meter to 40 yuan / square meter.

According to the average gross margin of 20% of clothing enterprises, thousands of Square shops can hardly fill the rent.

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< p > from the earnings report announced by the brand side, its profit situation is also declining.

Shanghai Metersbonwe Limited by Share Ltd achieved operating income of 7 billion 889 million 618 thousand and 100 yuan in 2013, down 17% from last year, and operating profit of 517 million 720 thousand yuan, down 42% from last year, compared with sales in 2012 by about 24000000.

In addition, its rental fee increased by 20 million 590 thousand yuan in 2013 compared to 2012.

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