The First Half Of Zhuzhou'S Clothing Export Volume 160 Million Intends To Set Up Branches In Dubai South America.

< p > August 5th, the reporter learned from Zhuzhou customs that in the first half of this year, the export volume of clothing in Zhuzhou reached 26 million US dollars (equivalent to 160 million yuan), an increase of 2.1 times compared with the same period last year.

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< p > < strong > from "zero" a href= "http://sjfzxm.com/news/index_p.asp" > export > /a > to 160 million yuan < /strong > /p >

< p > in a seemingly ordinary office on the 16 floor of the earth Commercial Plaza in the Lun song District, Bibi's overseas business is here to listen.

In August 2013, under the joint support of the municipal commercial bureau and the government of the Zhuzhou area, the gold and garment import and export group was established as the first garment enterprise to go abroad.

After only 5 months, the company's total export volume reached about 10000000 yuan.

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< p > "we are equivalent to a platform, after receiving international orders, and then handed over to the production of clothing enterprises in Zhuzhou."

"Jin Lu Song" relevant person in charge said that clothing exports and domestic sales are different. It is difficult for ordinary enterprises to find out routines and receive orders. The company mainly helps enterprises build bridges for foreign exports.

At present, there are seven or eight production enterprises that cooperate with "Jin Lu Song".

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< p > > a href= "http://sjfzxm.com/news/index_p.asp" > now < /a >, "Jin Lun song" has set up offices and branches in Guangzhou, Hongkong and other places, and is preparing to set up branches in Dubai and South America.

"Striving to make Zhuzhou clothing brand truly go abroad and go global."

The person in charge said.

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< p > < strong > quick return, no off-season < /strong > < /p >

< p > strengthening exports is conducive to increasing the competitiveness of enterprises.

"Gold Lu Song" relevant person in charge of introduction, clothing exports are all cash settlement, enterprise capital return very quickly.

In addition, the "international single" often orders large quantities, a single may have tens of thousands, or even about one hundred thousand pieces, far from the domestic sales ratio.

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Before P, Zhuzhou clothing owners often faced a difficult problem: every year from April to June was the traditional off-season, with fewer orders, and workers could not work, making equipment idle and brain drain.

"Clothing export has no light season. It can maintain regular production and retain talents.

According to preliminary estimates, if a medium-sized garment factory has enough export orders, it can increase output value by more than 25% a year. "

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< p > in addition, export garments have higher quality requirements, which helps enterprises to improve their production technology and competitiveness.

Zhuzhou customs officials said that adhering to the development of two domestic and international markets will help Zhuzhou's apparel industry cluster and speed up industrial agglomeration. It also has important significance for the pfer of apparel industry and the adjustment of industrial structure in the eastern coastal areas.

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< p > < strong > < a > href= > http://sjfzxm.com/news/index_p.asp > > out of < /a > country, brand is the key. < /strong > /p >

< p > despite the rapid development of garment export in Zhuzhou, there are still many problems.

There is still a long way to go to truly internationalize.

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< p > "at present, clothing manufacturers in Zhuzhou have not gone out in the form of brand names, and most of them are engaged in OEM."

Jiang Lin, a teacher in charge of economics and management at Career Technical College, Hunan, has conducted a special investigation of Zhuzhou's clothing export.

She introduced that the export products of Zhuzhou garment enterprises were mainly low and medium products with low added value.

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< p > "it is difficult to attract foreign businessmen without good brands."

Jiang Lin said that after more than 30 years of development, some local brands have emerged, but the popularity is still not enough, and the brand is the key to go abroad.

"Zhuzhou also needs to train and introduce advanced professional fashion designers to create local clothing brands."

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< p > "gold Lun song" relevant person in charge also indicated that the company will have the opportunity to receive high-grade orders, but because Zhuzhou enterprises are difficult to produce, they can only be forced to give up.

"Lack of well-known brands and industry talents is an important reason for restricting the export of local clothing brands."

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