Create A Store Atmosphere That Attracts Customers' Attention.

< p > > a href= "http://? www.91se91.com/news/index_c.asp" > shop recruitment < /a >: store recruitment is the face of the store and plays a huge role in attracting customers.

The most basic element of store recruitment is to tell customers the name and trade.

Shop design can not be too complicated and fancy, so as not to distract the attention of passers-by; in the choice of patterns and fonts, we should give full consideration to the industry characteristics and the preferences of the target consumer groups.

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< p > its purpose is to attract a href= "http:// www.91se91.com/news/index_c.asp" > consumer > /a > into the store, to promote consumption as much as possible; two, let consumers forget it, and can easily find it next time, or in the process of word of mouth spread to his friends easily.

If the store stores the maximum font size and the content is as simple as possible, it can also see the customer at a faster speed.

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< p > > a href= "http://? www.91se91.com/news/index_c.asp" > appearance > /a >: almost all people enter the shop for the first time to judge whether they will come by the appearance of the shop.

Therefore, whether customers are willing to patronize this store is not just looking at signs, but also appearance.

Shop tells customers what stores are doing, and the atmosphere of appearance is the main factor to make customers feel psychological.

Then, how can we create the best atmosphere outside the store? < /p >

< p > first, we must create a store style based on the characteristics of the target population, such as the main selling place for children's products. We must create an atmosphere that accords with children's psychology, hobbies and habits.

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< p > secondly, according to the industry and industry fever, the industries with low heat (relatively less frequent) are mainly tree images, such as giving people or honourable, elegant, or fashionable, avant-garde and so on. The industries with high heat (frequent trades) have lower unit prices, besides setting up a shop environment conducive to sales promotion, they can also store large quantities of goods outside the store, with a keen POP to attract customers and create an atmosphere of panic buying.

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< p > site selection: we should choose the urban areas with larger traffic volume, instead of choosing remote development zones as store sites.

Secondly, we should choose a convenient street.

Try to avoid shops in one-way streets, traffic control, streets with guardrails that need to go overpass streets.

Otherwise, although the storefront is very attractive, it will only let customers forget "shop" sigh.

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< p > parking convenience: customers generally prefer shopping places where they can easily park their cars.

Whether it's a car park or a bicycle park is the key to customer retention.

According to statistics, a car parking space can bring 100 thousand yuan of sales a year.

In case of peak shopping period, there must be special person scheduling.

Of course, a special parking lot must be free.

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Easy access: the entry setting is also critical, not only to facilitate pedestrians access to the main street, but also to consider whether the customers of driving and cycling are convenient to enter P.

Secondly, some stores need a number of steps or a few steps to get to the store, which are the physical costs that customers are unwilling to pay.

In addition, the entrance must be spacious, bright, clean and tidy, full of vigor and vitality.

So that customers can browse the merchandise inside the store.

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