Shun Feng "Going To The Countryside": Employees Can Return Home To Start Their Own Business

A SF express told reporters that after receiving the internal notice, some colleagues began to be eager to move away from the noisy northward Canton and returned to their hometown to start their own business.

Although the monthly salary of SF Express has exceeded 10000, it is no longer a legend, but for the "courier little brother" who is rushing around in big cities every day, this return seems to have greater charm. In particular, add two words to "venture", which can make them find a better sense of existence.

In terms of business logic, Shun Feng's move is actually a direct expansion in the name of "joining".

According to the senior logistics personage, Shun Feng's internal business may be an effective way to expand. Through internal staff returning to the countryside and infiltrating deeper into the region, not only the distribution coverage is closer to the three or four line cities, villages, communities, and so on, but also the organization's capillaries hatch a stronger entrepreneurial gene.

On the one hand, in the process of network construction, employees are separated from Shun Feng, but from the management level, operation system and price system, the standard of SF output is uniform. These people pointed out that at present, the policy of SF is relatively loose, and the starting employees need not pay more in addition to paying a certain margin. In addition, because the outlets are located in the rural areas, mainly responsible for the last mile distribution, there is no need to set up physical stores, which can save a lot of expenses.

And the news from Shun Feng public relations department claimed that there was no affiliate fee in the internal business, but on the contrary, it would provide financial subsidies and policy support, while encouraging all staff to recommend their hometown staff to participate in the cooperation. In transportation, Shun Feng will transfer the express to the county area, and the cooperative personnel can transfer to the self owned network and then deliver. In addition, in terms of staffing, Shun Feng takes the new training and concentrated training of old belt, and continues to use the unified standard of the company.

"Start up as a store manager, responsible for the management and co-ordination of the network. At the same time, in order to protect the unity of price and service, the company will send someone to assist in daily affairs." Shun Feng Express staff told reporters that the township network of internal entrepreneurship is mainly responsible for the operation of routine distribution, bulk goods, high value goods collection or the whole network.

But this normative attempt is not without risk. Although in the eyes of most industries, SF is far sighted and "reliable", expansion will cost, and the premise of self financing is a wake-up call for many young people who are good at returning home to start their own businesses.

"It is prudent to bear the cost. Beijing had failed in a store before it was closed soon. Obviously entrepreneurship is not suitable for every ambitious person. Courier admitted that after the start of the pay level is not high, and the risks coexist. If the fruit business is not well managed and local express demand is not strong, then it is better to go back to be a courier.

In fact, in order to avoid possible risks in expansion, SF has already assessed the qualification and ability of entrepreneurial staff. For example, in the delivery process, there was a major failure of the courier, basically with the venture "insulation".

On the other hand, other couriers or express organizations in the non SF system are also excluded. Entrepreneurship Outside the gate.

"The internal business of SF is to a greater extent" digging a hole "to occupy a hole, which is a strategic investment. The short-term effect may not be significant, but it does not mean that there is no future. A logistics company who has reached a cooperation with Shun Feng pointed out that from the perspective of SF's layout, the process of the electricity supplier going to the countryside in the next 35 years is almost identical. Seize the market It is imperative to advance the volume.

Earlier, in the electricity distribution market, the four links and one big despite frequent problems, but still occupy the commanding heights of the market. However, since the first half of this year, the electricity supplier has gone all the way to the countryside. Both Alibaba and Jingdong have begun a new round of horse racing.

While in logistics In terms of express delivery, Jingdong's own "rookie" of its own logistics and assembling the main domestic express service is also eyeing. Obviously, Shun Feng does not want to lose another city.

According to the data provided by the SF official to reporters, the internal venture business started in late 2013 and started after the Spring Festival in 2014. Now it has covered more than 13 thousand towns, mainly in Central China, West China and North China. At present, township Express has accounted for about 10% of the total volume of SF.

Another person familiar with the matter said that the development of township networks has a bigger chess game, which is the "swell" of SF. Although all sorts of "Hey guest" stores are still around the first tier cities, but with the popularity of mobile Internet gradually spread to the three or four tier cities, community electricity providers will have more market in towns and villages in the future. Therefore, behind the return of home business is very likely to pave the way for the SF "Hey customers" to go to the countryside.

"SF has become a brand, but its penetration is not enough to penetrate all the households. Once the antennae of the delivery can reach the wider area first, "Hey guest" as a new product form will get involved and spread in a rational way. The source pointed out.