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Jingdong Behind The Scenes Tell You How To Make A Big View Enterprise.

2014/8/7 15:12:00 27

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Jingdong Big Pattern View Enterprise Operation Management

behind the scenes.

because we don't know that Zhang Lei has too many people, let's first introduce Zhang Lei and < a href= "http:// www.91se91.com/news/index_c.asp >" Gao Ling capital "/a", then we will talk about the topic again, not advertising for them, this is the need of the theme.

because of keeping a low profile style, Zhang Lei and Gao Ling capital make people feel a bit mysterious.

Zhang Lei's creed is "being a long-term partner of a company". It is different from many investment institutions after IPO listing. The characteristics of high allocations investment are that the number of companies invested is not large, but the long-term holding of shares is the pursuit of long-term profits, that is, if the companies are listed, as long as the prospects for business development can be expected, they will continue to hold.

behind Gao Ling capital is the investment fund of Yale University. Zhang Lei graduated from Yale School of management. The mentor is David Svenson, the head of the Yale investment fund. Stevenson is an investment guru who shares the fame with Buffett. PEI, the authoritative research institute of the global private equity fund industry, has elected him to be the second influential person in the global PE industry, second only to former Federal Reserve Chairman Alan Greenspan.

And Stevenson's mentor is James Tobin, the Nobel Laureate in economics, and Zhang Lei is an international finance major at Renmin University of China.

Gao Ling capital was founded by Zhang Lei in 2005 with the initial investment of $30 million from the investment fund of Yale University. Since its inception, the average annual compound return rate has been as high as 52%. At present, the management fund is 7 billion 766 million dollars (another saying is 14 billion dollars, but it has not been confirmed). Tom Hill, head of the Blackstone Group hedge fund investment business, has Zhang Lei as the Steve Mandel of China. Mandel is the founder of Lone Pine capital and one of the most respected and low-key people in the hedge fund field.

through the 4 step, you can find the "potential" big pattern view enterprise .

let us take a look at what kind of enterprises are enterprises with great prospects for developing fast prospects and worthy of investment and holding for a long time. In view of the big pattern, enterprises, in a popular sense, can profoundly grasp the development and changes of their industries and understand the needs of the target customers, and rely on the unique product and service innovation. Even if sacrificing short-term short-term profits, they should implement the strategic layout of business models so as to gain long-term profits.

Zhang Lei and Gao Ling capital's investment style and concept is to find entrepreneurs with a large view of structure, and then guide them to grow into a business with sound growth and a large pattern view.

Entrepreneurs who do not have a big pattern view have no big view. If they want to be a big pattern enterprise, they should become entrepreneurs or managers of P who have a strong view of the great pattern.

before we discuss how to become a big pattern enterprise, let's first look at the enterprises that Zhang Lei identified as having a large pattern.

1, < a href= "http:// www.91se91.com/news/index_c.asp" > Zhang Lei < /a > the object of the first investment is Tencent.

After the establishment of high allocations capital, Zhang Lei invested most of the funds raised from the investment fund of Yale University to the Tencent. The result is very generous. At present, he still holds Tencent shares;

2 and investing in Jingdong mall is Zhang Lei's biggest investment in all investments.

Zhang Lei thinks that Jingdong is "Amazon +UPS international express", and Liu Qiangdong seeks $70 million, and Zhang Lei answers, "if you only have 70 million, I will not vote and vote for 3 hundred million."

He believes that the business model of Jingdong is the business of burning money, and the core competitiveness can not be formed without burning 2 billion US dollars.

Zhang Lei also promoted the strategic cooperation between Jingdong and Tencent, making Tencent become the second largest shareholder of Jingdong through mergers and acquisitions.

3, high allocating capital is very optimistic about Baidu, and where to vote from Baidu (Baidu shareholding 61.05%) has landed on the NASDAQ in October 2013, with 4.64% of the high leverage capital, and where CEO Zhuang Chen Chao attaches great importance to the help and guidance of high Ling capital to where to go.

4, 4 enterprises with high ralk capital participation: four ring pharmaceuticals, far east Hongxin, Gao Xin retail (with big business and Auchan as a brand operation hypermarket), conch venture has already achieved IPO, and high rill capital is promoting the blue moon, bean fruit net and chasing animation that are invested in the capital market.

5, unlike many investment institutions that only make venture capital, besides the venture capital business, besides the venture capital business, the other fund, HCM China fund, is specially responsible for investing in China's two market stock market (including HK stocks). It is also known for its long term investment. The main investors include the US group, Tsingtao Brewery, Jidong Cement, the Yanghe River stock, China China World Trade Center, GREE, Shanghai airport, Ctrip, Sohu, new world Boya, YAHOO, Jo Bang digital, automobile home and so on.

Gao Ling capital's achievements in venture capital can no longer be appraise with excellence. It is unbelievable that Zhang Lei and high alpine capital invest in and invest in these enterprises. Are they all big view enterprises? Now it is impossible to have answers. These need time to prove slowly.

Investing in Jingdong and promoting the successful listing of Jingdong can be said to have made the first battle of high Lun capital become famous and really established the status of investment in the investment field. We will evaluate and compare the above investment targets of these highly incomplete capital assets. These enterprises are outstanding and are very important in their respective industries. Some rules can be found from them:

1, these enterprises are leading in the subdivision industry or have such growth potential and large market space;

2, the leaders of these enterprises have the pioneering spirit, the vast majority of their vision is broadened and their will is firm;

3, the value of these enterprises is undervalued, the potential has not yet been released, and business has good growth.

What is the logic of enterprises following Zhang Lei's choice of big view? P can be divided into four parts: after a brand new analysis.

first of all, choose the rapidly developing areas and industries. The key areas of investment include Internet and media, consumption and retail, medical health, energy and advanced manufacturing industries.

followed by the business model of the research area concerned, looking for the best business mode, and using research mode to lock in the types of investment projects;

third is looking for entrepreneurs who are compatible with the best business models. Entrepreneurs must be "a strong practitioner of a great pattern view" so that they can grow into a big view enterprise;

Fourth, to help these entrepreneurs who have a large view of pattern fully exploit and exploit their potential, carry out a new strategic layout under guidance, and finally realize the maximization of enterprise value.

can be understood through two cases.

The first case is the blue moon.

After investing in the blue moon, high alpine capital changed the tactics of the blue moon under the proposal of high alpine capital, and started to educate consumers to change the way of laundry. They invested a lot of money and their performance did not grow rapidly. The result was a continuous loss of 3 years from the profit situation, but the blue moon was resolutely implemented. After three years, the effect was very obvious. The blue moon has become the industry leader of Chinese laundry detergent.

second example is Jingdong mall.

After investing in Jingdong, high allocating capital is different from other investment institutions in pushing Jingdong to be listed in the capital market as soon as possible. Zhang Lei supported Liu Qiangdong's strategic layout and expanded the product line and occupied the market through price war. Liu Qiangdong once had a very tight relationship with investment institutions, but he was through the difficulties with Zhang Lei's support.

In the second weeks after investing in Jingdong, Zhang Lei took Liu Qiangdong to the United States to let Liu Qiangdong fully understand WAL-MART's logistics network and warehousing system. Jingdong then launched the supply chain reengineering and logistics channel optimization; Zhang Lei also arranged for the management team to learn and learn from the big run's top management team of Gao Xin retail, helping the team learn the offline retail management knowledge; in operation, they could play a role in choosing what kind of late investors to play; Zhang Lei hoped that the investors who could be introduced to the later stage would be able to really look ahead and support the long-term development of the company, like high hill. Zhang Lei thinks Jingdong is "Amazon +UPS international express", so in management,

Zhang Lei's investment philosophy originates from China. He has three philosophies, namely, "guarding the right and using the strange", "weak water three thousand, but taking a scoop" and "peach and Lee do not speak, and come down to the next."

In the words "guarding the right and using the strange", Lao Tzu's "Tao Te Ching" is "to govern the country with a good command of the country, but to employ soldiers in a strange way". It is necessary to make deep research in investment, but choose the investment object to win the game. "Weak water three thousand, but take a ladle" from the Analects of Confucius, do not deliberately chase too many opportunities, only focus on a certain and willing to pay heavy attention; and "peach is not a word, the next thing comes from its own" is from "Shiji", as long as we do the right thing well, do not advocate, good projects will take the initiative to find the door.

do not completely use the idea of < a href= "http:// www.91se91.com/news/index_c.asp" > investor < /a > to do the enterprise /p >

the characteristics of a large pattern enterprise are the broadened field of vision. Even at the expense of short-term profits, we must seek to seize the commanding heights of competition so as to enable enterprises to grow rapidly and continuously in order to gain long-term benefits.

we looked at the enterprise from the perspective of investment organization from the perspective of investment organization. Now we stand in the position of the enterprise to see how the entrepreneur can make the enterprise grow into a big view enterprise.

don't be misled by the three of the venture capital's "Pew", "look at the team, watch the market and see the business mode", then focus on the "three look" but neglect the most important thing.

the investor's thinking has a guiding role, but actually the enterprises must face the test of many practical problems. The following 10 points are very important:

1, to clarify the needs of customers.

No matter what fields or industries you have chosen or are choosing, you must first clear the needs of your customers and identify the customers. Some people are opening up and closing up business models, good products, and breaking away from the needs of users. These are all about the end. Creativity and technology are not the core. It is the key to make clear the needs of customers, otherwise, they may end up with nothing.

2, clearly define what value is created for customers.

It can bring value to customers to survive and grow, but many entrepreneurs do not have a clear definition and management design for "creating value for customers". It is too vague to grasp the pain points of customers' needs, which will lead to the rapid development of the market, and you will hardly be able to grow and expand.

3 to create a good product.

In fact, the product is your solution to meet the needs of the target customers and create customer value, whether you are terminal use, intermediate products or platform service products, whether you rely on performance, price or service to win, the market will use the user experience to vote with your feet, different industries will be different, like IT products will pursue the extreme, e-commerce will be the source of goods, prices and logistics, and agricultural products will pursue pure nature.

Technology is a means, not technology as the core, but at the core of customer demand, the products created can be changed, not invariable.

4, find a good business mode.

This is a commonplace. Of course, it is really hard to find or innovate.

Some industries do not need innovative business models at all. They can win by products. Some industries may subvert the original competition pattern by business mode, and some industries may have different business models even in the same business.

In short, choose a highly growing market, tap the best business mode, widen the moat through innovation, build barriers to entry, and even integrate upstream and downstream, so that they can develop rapidly and prevent the development of competitors.

5, do a good job of self-management of entrepreneurs.

The growth of entrepreneurs determines the height of the development of enterprises. The growth of entrepreneurs depends on self-management.

Maybe you will admire others' vision, passion, willpower, sigh others' courage to pursue dreams, innovate, negate themselves, embrace changes, and so on. In fact, the difference lies in whether or not self-management is well done.

Management Master Peter Drucker said, self management is to answer five big questions: "who am I (what are my strengths? How do I do things? What are my values?"), where I belong, what contribution I can make, how I maintain my interpersonal relationship and what my next half do. "I suggest that you take some time to learn Drucker's Classics. Business is important, but the foundation of management is indispensable.

6, innovative marketing.

The growth of enterprises must be supported by good marketing, diversified marketing methods, and choice based on products, but the use of social marketing means is a trend, and attention should also be paid to community operation.

7, matching suitable management team and finding key talents.

In the eyes of VC, you want to have a first-class team in your company, which is ideal after all.

More reliable is the best combination.

A team, a team, a talented person, a talented person, how big a business can be done depends on how many talents a business can recruit, and the business enterprise is the management talent.

Dig it up, look for it, upgrade it!

8, product innovation and management innovation.

The pursuit of rapid innovation and the establishment of an independent innovation system, the importance of product innovation does not need to be said. In fact, "through innovation, products are constantly iterated, and even disruptive products are launched." this recognition has been deeply rooted in the hearts of the people. But we often do not pay attention to management innovation. Let's take a look at the millet Lei Jun's practice. Let's take a look at the latest action of Haier Zhang Ruimin.

9, ensure resource support.

Whether an enterprise can succeed or not, sometimes it depends on the speed and quantity of financing. When the opponent takes the lead in completing the financing, you may lose the opportunity or even fall into hell. The financing ability has even become a standard for an entrepreneur to make bigger.

Even if the enterprise is already in its mature stage, sufficient capital is also necessary.

10, efficient implementation and operation of strategy.

Venture capital looks at the value of investment, while the performance of enterprises depends on performance.

How to decompose the strategy, how to make the operation more efficient, how to control the cost, how to expand sales, and so on, are not the most concerned risks, but this is precisely the most important thing for the entrepreneurs.

I think of it as a way of thinking. This way of thinking can help us understand more systematically how venture capital institutions choose investors. What kind of logic do they follow behind? At the same time, when I communicate with many entrepreneurs and entrepreneurs, it is obvious that many people are running their own businesses based on the logic and concept of venture capital institutions. The development of enterprises is very different from that of their ideas. They do not know where the problems are. They always tune in to see how big the market is, how good my product is, and even find out ten or twenty so-called micro innovations. In my view, they have not grasped how to do business logic. the concept of big pattern is not a new enterprise.

Of course, if you just want to make the enterprise into a project oriented enterprise, make a profit.

success is only a minority. Most losers are people who do not want to do well. The essence of enterprises is to create customers. Therefore, enterprises must remain true to their business.