Brand Big Coffee Talk About Fashion Trend Of Men's Clothing

　　 Precise positioning to explore the director of commodity planning, popular fashion Co., Ltd. Liu Yong

At present, there are several styles of men's wear in China: business dress, business casual, casual wear, professional sports and cowboy. Different styles of clothing brands have different emphasis on fabric needs. They are also very different in terms of creative research and development goals of new products.

Why should we consider popularity? Because fashion is bound to be accepted by most consumers, and it will produce good results. In order to develop products that meet the needs of popularity, brands will be considered from several aspects: color, fabric and accessories. And when researching the new products, the fabric enterprises must constantly study, explore and predict the elements of the garment and find out the prevailing laws.

　　 Men's wear Fabric trend

Color: black and white grey, blue, green, rice, and red.

Fabric: natural sense yarn fabric, including cotton, linen, silk and slub yarn or mixed yarn, mainly used in knitted garments, has a strong sense of texture; synthetic fabrics and lower suede will be reflected on jackets; elastic fabrics will be used in trousers and so on.

　　 pattern Camouflage pattern, Hawaii printing, corrosive printing and geometric collage.

　　 Ke Eli Till's clothing brand design director Fang Ying

Magazines and websites offer very rich information about fashion trends every year. Fabric companies can learn from them, but it is clear that the most important point is what trends are the consumer groups that businesses are facing, rather than applying the relevant elements to the surface, so that there is no definite positioning, and positioning is particularly important in enterprises and brands.

Nowadays, in China's high-end clothing brands, about 30%~40% of raw materials are provided by European fabric factories. Where are their strengths?

First, the sense of service. The heads of many European fabric producers visit the clothing companies every year to introduce the products and ideas of the company, as well as the new products developed by the company.

Secondly, we should control the trend. In the face of a large number of fabric suppliers, the design department of clothing brands usually wants to make some garments through some quicker shortcuts. The fabrics commonly displayed by foreign fabric producers will present a complete series. For example, the blue and green systems, including the texture combinations between fabrics, have been disposed of, thus providing many convenient ways for clothing design.