"Five Flavors" And "Selling Fashion Clothes" Become A New Focus.

"North and South canned fruits and vegetables, candied fruit and all kinds of medicinal wine", a pair of couplets in the front of the five year old shop and shopping mall in the five Horse Street, which tells the business characteristics of the time-honored brand over 130 years. However, this inheritance will have unprecedented changes in innovation. According to the Wenzhou modern group yesterday, its "five flavour" and "old brand" will still stick to the five Horse Street, but the shopping mall will change the business characteristics of the original "north and South fruit preserves and seafood five flavors", instead of running fashionable clothes. At the same time, it will jump out of the five Horse Street, go out to expand and open branches, and inherit the old brand management characteristics in the branch store.

　　 Wenzhou City Modern group disclosed yesterday this news, the five flavor and the non-staple food shopping center has closed down in late last month until now, attracted many passers-by frequent attention. In the meantime, five flavor and non-staple food shopping malls and their one hundred limited companies said that the market will be adjusted internally to cope with the changes in the business structure of the five Horse Street and the operation of the shopping malls. One hundred Guo Zhaogeng, director of the office of the limited company, said, in fact, the relevant responsible persons in this period are meeting nervously to discuss the transformation and innovation development direction of "five flavors". Combined with previous research and investigation, this preliminary plan was finally formed. From the "north and South fruit preserves seafood" transformation of fashion apparel, is the establishment of this time-honored brand over the past 130 years, the magnitude and intensity of the biggest adjustment changes.

Since the founding of Guangxu six years ago, "five flavors" have also undergone many adjustments, but basically maintain the "five flavor" and the characteristics of inheritance over the past hundred years. Zhang Fan, director of the five flavor and non-staple food shopping center, said that the magnitude and intensity of the adjustment were so great that it was closely related to the changes in the commercial pattern of Wu Ma Street, the impact of new business models such as the electricity supplier, and the rapid development of various commercial formats such as shopping malls and supermarket convenience stores in Wenzhou.

　　 Zhang Fan It is believed that since the transformation of the five Horse Street, a large number of local brands in Wenzhou have built up an image store or flagship store. The five Horse Street has become a jewellery and shoes and clothes Street. The living space and environment of the old brand have been greatly affected. At the same time, it has been attacked by the electricity supplier and various business formats. It has been keeping the "five flavors" of the heritage, and it has been hard to attract the previous attraction. In recent years, the benefits have been declining year by year, sales in 2012 have been about 7000000 yuan, and in 2013 it has dropped to 664 yuan, and the gross profit is only 135 yuan. In fact, the business area of the more than 400 square meters on the first floor of the five flavor and non-staple food stores is estimated at the current market price of the five Horse Street store, with an annual rent of up to about 4000000 yuan.

　　 according to At present, the initial plan is to adjust the five flavors and non-staple food shopping malls to transform fashionable clothing. At the same time, "five flavor" and "old brand" will also jump out of the five Horse Street and expand branches in other parts of Wenzhou. At the beginning of December 2011, the five flavor and non-staple food shopping arcade had first opened the first branch of the Wangjiang Road to test the water market, and the second branches located in the park road or ring road will be opened in the near future. From this year to next year, it will also be located in the urban areas such as Lu Pu, Huanglong, Yang Fu Shan and other neighboring residential areas, as well as the nearest neighbour towns. Various stores will be set up in the form of "five flavors", and the whole decoration style will duplicate the head office. These branches will inherit the "five flavour" and "centenary" characteristics, and adjust the consumption groups according to their local consumption, but they will not change as much as the head office. Guo Zhaogeng and Zhang Fan believe that after the transformation and innovation and adjustment, they have firmly guarded the "five flavour" and the old brand, and further expanded their popularity through expansion. At the same time, they can also improve their economic efficiency as much as possible, so that the "old brand" can achieve both social and economic benefits.