Wenzhou Footwear And Other Traditional Industries Usher In A Period Of Big Market Shuffling.

< p > the good situation of the entity economy returning to the main position has been formed. The three forces of the enterprise, the market and the government play a common role. Wenzhou has ushered in an excellent opportunity to accelerate the pformation.

Wenzhou can no longer miss this opportunity.

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< p > Jin Yan Po's simple economic intuition is widely resonated among today's businessmen.

Once the shortage economy era, what Wenzhou people can produce can be sold; and in the era of excess capacity, fierce competition makes them have no choice but to stand on the top end so that they can not be eliminated. Only with butterfly change and pformation and upgrading can new dance steps be taken.

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< p > nowadays, more and more people in Wenzhou finally understand that when the time of hard pition, loan crisis and economic downturn meets three, the acceleration of pformation of traditional industries is another opportunity for Wenzhou's economy to run faster.

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< p > < strong > < a > href= > http://sjfzxm.com/news/index_z.asp > > market > /a > hands promote the continuous pformation of the enterprise < /strong > /p >

The period of "P > market shuffling is coming.

"The situation of the lighters industry in Wenzhou can only be described as very grim."

Huang Fajing lit up a cigarette and began to speak.

Huang FA Jing, chairman of Wenzhou sun Feng lighter Co., Ltd. is the president of Wenzhou lighters Industry Association.

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P, one of Wenzhou's manufacturing industries, is now facing a shortage of funds, a sharp increase in costs and many problems in the policy system.

From the more than 3000 enterprises in the most brilliant period to less than 100 now, only 40 of the normal production and operation are still in existence. Huang Feng quietly acknowledges that "very cruel and big shuffle" has come.

This is the status quo of lighters industry, and also a microcosm of Wenzhou's private economy.

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< p > shoes, < a href= "http://sjfzxm.com/news/index_z.asp" > dress < /a > fasteners...

All these "Wenzhou manufacturing", which once supported Wenzhou's rapid economic growth, have no longer been honored.

In the early days of market economy, the market smell of Wenzhou people has led waves of reform and development with national benchmarks.

In traditional industries, many enterprises have gone through the golden age of market economy. However, with the coming of overcapacity, the weakness of Wenzhou's private economy, such as low scientific and technological content, small added value and thin profit margins, has been exposed.

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< p > Zheng Chenai, chairman of the company, reminds us that when the days are better, there are still some sobs: "a long time ago, foreign businessmen said that our business was too extensive and inefficient, but at that time, cheap labor and good profits, and a few more people did not take the matter seriously.

Small and scattered businesses are difficult to form a large scale. In foreign markets, single enterprises with limited strength are more vulnerable. Especially in the wake of the financial turmoil, these short boards are exposed one by one.

All these have become bottlenecks for Wenzhou enterprises to grow and expand.

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< p > the fastener industry has reduced more than 1000 enterprises in one year. The registered enterprises in the garment industry have been reduced by 1/3. The sanitary ware industry is facing disappearance in Wenzhou, and footwear enterprises have closed more than 400, while some have not stopped but the production lines have basically stopped.

"Before, Wenzhou was the most famous production place of footwear in the whole country, and these two years are gradually lagging behind. Now a large number of new shoe factories in the Midwest are rising, the flow of personnel is past, orders are also gone, and the pition to the last moment has no way out."

Walk into Wenzhou shoes capital double island, huge one (huge one store) shoe industry vice general Qi Yi agriculture so sum up.

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< p > through the 3 years of economic crisis, the private lending and debt crisis, the increasing market competition and the reshuffle of the industry as a whole, Wenzhou entrepreneurs are told that the market's hands are relentless, and the pformation and upgrading is imminent.

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< p > < < a href= > http://sjfzxm.com/news/index_z.asp > < < /a > > we have many good industries in Ruian.

We must keep it. "

Liu Wanbin, the chairman of the global filter, is very sorry. In order to alleviate the pressure of survival, the global approach is to send equipment engineers to the assembly line, and find the most manpower link in the daily observation, and then how to improve the machine to replace the personnel.

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< p > is building the warm businessman Mao Qingyun of the China shoes city of shoes and leather shoes. It is necessary to re start the Wenzhou signboard in the whole country.

In the face of the fact that people are no longer enthusiastic about physical shops, instead of starting the service of the real market, 3 years of free shop rent attract merchants to enter, and foreign manufacturers come to buy shoes and leather cities, even if they only order a pair of shoes, they send people to the station to pick up them.

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< p > sometimes crises can make great businesses grow.

The number of registered garment enterprises from the top more than 3000 has decreased by 1/3 now.

This is not only the survival of the fittest under fierce market competition, but also the initiative of entrepreneurs to embrace change.

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< p > "change, the tradition of Wenzhou people has changed."

During the interview, Zheng Chenai, President of the Wenzhou Clothing Industry Association, repeatedly sighed, in his view, this is a gratifying change, the breakthrough of traditional industries.

Everyone wants to be a boss, rather than a chicken head or a phoenix tail. It used to be the mentality of almost every Wenzhou citizen. The three children of his father's family should be divided into one piece, and each of them will do their own things. Now many bosses are very happy to make phoenix tail.

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< p > a director of the Wenzhou Municipal Development and Reform Commission also observed that Wenzhou is now the fastest growing period of mergers and acquisitions. "This shows that the concept of enterprises is constantly upgrading, and their pformation and upgrading is also urgent.

Combination is an effective means of accumulating superiority, and is an effective way to fight against risks and strengthen physical fitness. "

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< p > < strong > enterprise, market and government speed up Wenzhou pformation < /strong > /p >

< p > the market is changing and enterprises have changed.

One micro pformation, minimally invasive new construction of traditional industrial pformation and upgrading power.

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< p > "shuffle is not terrible."

Huang Zhongping, executive vice president of the Yueqing Electrical Industry Association, said that the cruelty of the market shuffling will give up skilled workers, give up technicians, and give up market share. All the factor resources will become fertile soil for other enterprises. "The ebb and flow of sand will get gold. If the more than 6000 enterprises finally have about 3000 left, the market share and profit margins of Yueqing electric products will be better in the whole country."

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< p > this can not help but make people want to explore, even if we get the resources of the essential factor, which has been labeled "low and small" label Wenzhou goods, after experiencing the crisis "baptism", what new changes can it produce? < /p >

< p > into the Liushi town of Yueqing, the low voltage electrical home with shops and household factories is sprouting up.

A PV junction box, palm size, from the beginning of 2011, the market price of 70 yuan per R & D is only 30 yuan until now, the profit space is compressed and the cost reduction is imperative.

Originally needed 6 two level tube to operate, now 3 two level tube efficiency is higher, the original need 13 processes to complete the mold production, now only need a process...

"Every time it's a small change, but it never stops improving the design."

Yun Gui electric vice president Shen Chen said.

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< p > innovation has changed the old appearance of Ruian automobile and motorcycle fittings industry.

Since its establishment in 1995, Rui Ming holding group has been concentrating on automobile cylinder head.

Starting from making parts for domestic auto brands, Rui Ming's cylinder head not only appeared on BMW, Mercedes Benz's joint venture in China, but also supplied by Fiat, GM and other global factories.

The key parts and components were assembled and then assembled by leading enterprises. A number of large scale assembly enterprises grew up, such as the brake system module, the automobile sunroof assembly module, the gearbox module of the leader group, and so on.

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< p > a group of enterprises are persistently carrying out micro improvement and micro innovation on products, stacking up the whole product upgrading, Nirvana butterfly.

Since 2009, continuous development has been made to improve the automatic knitting flat knitting machine. The new products of Jin Yanpi's gold billet knitted products are leading in the industry.

Giant shoe industry is working hard on shoemaking technology. Every year there are numerous and large equipment improvements, in order to stabilize the quality of shoes and reduce the defective rate of products.

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< p > the lesson of slow pformation in the long term tells Wenzhou people that it is too important for an enterprise to choose an industry or a product.

Only by accelerating the pformation speed can we get out of a fast running way.

At the same time, the visible hand of the government is also stepping up efforts to speed up the pformation of traditional industries.

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< p > new technology and new ideas are upgrading the local traditional enterprises.

Traditional shoes and clothes can be fashionable.

East Mongolia clothing has emerged from a large number of OEM clothing enterprises. From fabric development to style design, all of them have been printed on the "made in Wenzhou" mark, and profit margins and voice rights have been greatly improved.

The traditional clothing industry is pforming to a more fashionable fashion industry.

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The integration of the P and Internet and the Internet of things information industry and traditional industries will enable low-voltage electrical appliances and auto parts to plug into the Internet wings and upgrade to new competitive industries.

Bada is the world leader in the mini hoist industry. Du Zuohai, general manager, once worried that the cake of this subdivision industry is too small and continues to rise. Now it is jumping for the brand-new product intelligent lawn mower.

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< p > laser technology and other emerging industries can be used to pform and upgrade all associated traditional products, and drive technology innovation to become the biggest engine of the entire economic pformation.

To make the tableware home, to grind the knife's grinding technology onto the advanced robot arm, and develop a robot for polishing, which has won the attention of many sanitary wares.

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< p > < strong > the three forces of the enterprise, market and government work together, and the pformation of Wenzhou is speeding up.

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< p > pformation and upgrading must have pains, and keep the bitter in return for sweet /p.

< p > it is not easy to reinvigorate the traditional industry.

Far away from big cities, the attraction of high-end talents and technology projects is not strong. Abundant private capital has not yet had a strong interest in high-tech industries with a longer return period. Wenzhou's economy is hard to recover.

Although micro pformation is supporting the pformation of traditional industries, it does not take great efforts and does not invest heavily. Instead of taking big measures, the slow boat of pformation can only be backward and passive.

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< p > from the target value of the evaluation system of the industrial strong city, the industrial added value rate of Wenzhou was 22.26% from 1 to April, accounting for 18.68% of the output value of new industrial products, and the ratio of industrial R&D expenditure to main business income was less than 1.2%, which is obviously different from the target of 30%, 35% and 2% of the 2016 evaluation system in the whole province.

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< p > "how to pform and turn around, many enterprises are still at a loss."

Xie Bingchao, chairman of the new century (new century boutique) Development Holding Co., Ltd., has long observed the Wenzhou enterprises. "In the early years, we turn the pformation into a premature death."

"A lot of people run to do diversified investments, and investment failure in turn is a drag on the main business. Transformation and upgrading are in vain."

Huang Fajing describes some of the cases of "pition" failure.

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Less than P, Zhuang Ji, a leading brand of domestic men's clothing (Zhuang Ji store), has suffered from international trade contraction and global shipping market diving after blind pformation into the shipbuilding industry. At the end of 2012, he was deeply in the dilemma of capital chain.

It is a pity that in the face of the failure of shipbuilding business and the liquidation of assets, Zhuang Zhuang's clothing industry is still good, its sales volume is still growing, and its profit last year has remained above 70 million yuan.

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< p > consistent blindly follow the trend, resulting in today's industry homogeneous competition is serious.

Take Ruian Tong Xia Town as an example, there are more than 400 enterprises producing ignition switches, electric horns and filters.

Fierce competition of the same kind will inevitably result in mutual reduction of prices, compression of profits and slow down the pace of pformation.

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< p > Wenzhou capital must understand: with the maturity of the market economy, there will be no opportunity for investment to easily earn high returns.

There is nothing wrong with capital's long sleeve dance. It is more sensitive and decisive and needs to be maintained. Once again, the capital is mature and the capital of Wenzhou can be skillfully integrated with the market.

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< p > investment frustrated, let some enterprisers turn around.

Statistics show that corporate confidence is hard to improve in the short term and low willingness to invest.

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< p > "in fact, many small and micro enterprises are powerless, the human cost growth is more than 11%, and the operating pressure is too great.

However, if the machine is to be replaced, the production line will be reinvested.

A young scholar studying the Wenzhou economy expressed her concern that technological pformation and upgrading of equipment required a large amount of capital investment, and many small businesses could only survive.

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The statistics from < p > 1 to May confirm this view.

The profits of large and medium-sized enterprises increased by 20.8%, while the profits of more than 3800 small and micro enterprises increased by only 1.1%, and the cost of production continued to rise. The profitability of small and micro enterprises was weak in the short term and it was difficult to improve significantly in the short term.

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< p > a household goods enterprise in Ruian is experiencing the "labor pains" of this pformation.

As a supplier of IKEA, an internationally renowned chain of home furnishing brands, the annual volume of orders is increasing. However, the price demanded by the other party must also decrease every year. In order to retain this large customer, the profit of the company will be reinvested almost every year.

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P decided to spend money on the most advanced equipment in China. Longwan's Wen Xiong machinery still has growing pains.

Jiang Ruiyu, the chairman of the board, was worried that the high-end equipment bought could only be accumulated in the workshop, and almost no technicians could be operated because of lack of talents.

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< p > far away from the location of big cities and the high cost of living, Wenzhou's high-end talents are stretched to the limit.

In addition, funds are "picky and picky", and there are still few "blood pfusions" for small and micro enterprises. Private capital that is willing to invest in technology has not yet been remitted into a big river.

The shortage of land resources leads to the expansion of production scale and the difficulty of production capacity.

Affected by this, many good enterprises and good projects have migrated to varying degrees.

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Less than P, we can live up to the bitterness of our present life before we can change it into sweet taste.

At the critical moment of climbing over the ridge, Wenzhou can no longer miss this opportunity for pformation.

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