Ten Key Words Enable You To Read Rongsheng Group.

P > < strong > 1. "integrity" - the cornerstone of development < /strong > < /p >

Yu Chuankun, vice president of the P > Rongsheng Holdings Group, told reporters that Rongsheng's equipment supplier once made such an appraisal to Rongsheng: "the most expensive bargaining, the most generous payment of the goods."

Yu Chuankun said, "there are too many phenomena of lack of credibility in society, and honesty is the most valuable quality of an enterprise and a person."

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< p > Yu Chuankun said: "people who have dealings with Rong Sheng have said that Rongsheng is the most impressive" honest ".

Whether in the early days or now, "honesty and integrity" has always been a constant belief of Rong Sheng.

Rongsheng first took the lead in the domestic counterparts to pay the payment by 3 months' bank acceptance bill; took the lead in the credit rating management of the clients, formulated the "customer credit management regulations", assessed the credit rating monthly, and gave a certain amount of credit according to the grade, and took the lead in implementing the cash rebate policy.

This series of measures has won great trust from our customers.

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For more than a year, enterprises have been awarded "honor contracts and trustworthy units", "AAA level credit enterprises", "credit integrity enterprises" and "Zhejiang credit management demonstration enterprises". They have been awarded the honorary title of "gold customers" by many financial institutions. In 2008, Zhejiang's first enterprise credit research base settled in the group. "Integrity" has become an important gene of Rongsheng, which deeply affects the enterprise.

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< p > < strong > 2. strategy: "one vertical and one horizontal" is the outline of "/strong > < /p >.

People who are familiar with Rongsheng know that Rongsheng has a development strategy that leads the whole world, that is, the development strategy of "vertical and horizontal cross type".

This strategy is an important basis for all important decisions made by Rongsheng.

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< p > the strategy of "vertical and horizontal cross type" refers to the vertical extension and expansion of the industrial chain, further speeding up the pformation and upgrading of existing industries and enhancing the added value of science and technology.

Under the guidance of this strategy, Rongsheng moved upward and continued to expand the PTA industry, successively investing in PTA projects in Ningbo, Dalian and Hainan.

The PTA project in Dalian has created the three largest PTA industry in the world with the largest single line production capacity, the lowest energy consumption per unit product and the least investment per unit product.

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< p > < strong > 3. quality -- the life of the enterprise < /strong > /p >

< p > for an enterprise, participation in market competition is the most important quality. Yu Chuankun told reporters: "Rong Sheng always regards" quality as the life of an enterprise ".

As early as 2004, Rongsheng's product quality was recognized by the market and became the "top ten brand of Chinese market product quality and user satisfaction".

In 2007, we won the title of "national inspection free product".

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For more than 2009 years, Rongsheng has formed an excellent team in the process of quality management. Several quality management teams of the group have been awarded the title of "excellent quality management team of the national textile industry" in the year of 2009, 2012 and 2013 respectively. Rong Sheng also won the honorary title of "excellent textile enterprise quality management group in the whole year" in 2011.

Rongsheng has formed a unique quality management system TQM, and has passed the certification of ISO9001 quality management system, ISO14001 environmental management system and OHSAS18001 occupational health and safety management system.

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< p > < strong > 4. brand -- Protection of market status < /strong > < /p >

< p > reputation is actually a manifestation of brand, and for brand building, Rongsheng has the right to speak.

As early as 1999, when brand concept was just popular in China, Rongsheng registered its trademark "RONGXIANG".

Since then, Rongsheng has started a long road of brand building.

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< p > Rong Sheng's brand development has gone through three stages: creation, upgrading and maturity. At present, the brand of Rongsheng has played a decisive role in the domestic and even international counterparts.

In 2007, the group "RONGXIANG" won the "China famous trademark" and "RONGXIANG" brand polyester yarn was named "China's famous brand product".

In October 2009, the group was awarded the "ten brands of Chinese textile culture" honorary title.

In November 2011, he was awarded the "top 50 Chinese textile brand culture".

In March 2014, Rongsheng Formosa Petrochemical Co's "RONGXIANG" brand product was selected as the 2014/2015 China fiber fashion trend product.

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< p > < strong > 5. management -- Innovation + intention < /strong > < /p >

< p > what is management? There are too many definitions in the academic circles. In Rongsheng, management is to "straighten out the internal relationship and make the process run more reasonably, so that employees can work more satisfactorily."

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< p > Rong Sheng has been improving the management system for many years. After years of experience and research and demonstration, the group has established more than 50 management systems, successively awarded the honorary title of "Zhejiang province management innovation demonstration enterprise", "advanced enterprise of China chemical fiber industry marketing management", and "excellent group of textile industry quality management".

"The practice of constructing the core competitiveness of large scale private chemical fiber enterprises" has also been awarded the "two prize of modern enterprise management innovation in Zhejiang province".

And for two consecutive years was named "the national textile industry to implement outstanding performance mode of advanced enterprises".

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< p > < strong > 6. technology -- "machine substitution" leads the industry < /strong > /p >

< p > chemical fiber belongs to the industry with high input and high technology.

Rongsheng Petrochemical is a national high and new technology enterprise. It has the core patent technology of polyester fiber and PTA manufacturing. In the field of PTA production technology, PTA raw material delivery, polyester technology and process flow, spinning technology, many technologies have reached the international advanced level.

In addition to production technology, Rongsheng's information construction is also second to none in the industry. The achievement of information construction of the group has been identified as a successful case and a typical example of learning in Zhejiang province.

At present, the enterprise has realized the full coverage of ERP system, basically realized paperless office, and modern network management has optimized workflow and improved efficiency.

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< p > in recent years, with the continuous rise of labor costs, enterprises are constantly improving the level of automation, Rongsheng is no exception, and in front of the same industry.

Since 2013, Rongsheng has speeded up the implementation of the "machine replacement" project. At present, the high-end automatic production line of Rongsheng differential fiber project has basically been installed and put into operation.

The total investment of the project is about 250 million yuan, which is derived from Germany. It can achieve a series of processes of doffing, pportation, testing and packaging in the spinning process.

Such a complete automation device is the first set in the country.

Compared with the traditional process, the automation process reduces the labor force by more than 40%, and more importantly, the automation device greatly improves the product quality and avoids manual operation errors and mistakes.

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< p > < strong > 7. < a href= "http:// www.91se91.com/news/index_c.asp" > talent < /a > -- the biggest wealth of enterprises < /strong > /p >

< p > for talents, Rongsheng clearly knows that talents are the fundamental driving force for enterprise innovation.

Rongsheng has an excellent R & D team of over 100 people.

In order to maintain the fountain of innovation, Rongsheng also introduced an expert team from South Korea and Taiwan, and established a long-term cooperative relationship with Zhejiang University, Zhejiang Sci-Tech University, Tianjin University of Technology and other institutions of higher learning, and established the Rongsheng science and Technology Association.

The group has formed a complete technological R & D and application system. It has set up municipal R & D center, academician expert workstation, provincial enterprise technology center, national post doctoral research station, and so on, and has a professional and technical team based on experts, doctors and senior engineers.

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< p > in addition to building a technical team, Rongsheng has always forgotten the responsibility of the enterprise to its employees.

In order to better develop the staff, Rongsheng has developed a set of flexible employment mechanism, such as mentoring, competition, job placement, and technical grading, etc., so that employees can clearly understand their career planning and feel that they have a bright future in Rongsheng.

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< p > < strong > 8. product development - < a href= "http:// www.91se91.com/news/index_c.asp" > competition < /a > weapon "/strong > /p >

< p > with the support of talents, Rongsheng's product research and development work has also done well.

Over the past 5 years, Rongsheng has continued to research and develop nearly 40 science and technology projects, and has developed a variety of functional and differentiated new polyester and fiber varieties, such as: special-shaped flattened shrinkable fibers, round hole flattened shrinkable fibers, pearl velvet fibers, free dyeing high shrinkage fibers, high burning point negative ion fibers, PTT/PET blended ester fibers and so on.

Over the past 3 years, more than 20 winning science and technology projects have been awarded.

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< p > while in the Shengyuan chemical fiber 400 thousand tons differential project, Rongsheng adopted a combination of small capacity and multi line, which can more flexibly arrange product specifications.

At present, the polyester and spinning production line of Shengyuan project has been gradually put into operation. The main products are differential products such as fine denier porous and profiled yarn, and the differential products such as flat wire and triangle shaped yarn have been partially produced in Shengyuan plant area.

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< p > < strong > 9. < a href= "http:// www.91se91.com/news/index_c.asp" > social responsibility < /a > - do not forget gratitude, /strong > /p >

< p > over the years, "based on society, bigger enterprises and social returns" is the entrepreneurial concept of Rongsheng. In 2007, it fully funded 20 million yuan to build "yonong town Rongsheng cultural center"; in 2008, the Wenchuan earthquake donated more than 320 yuan; in 2010, the Xiaoshan Charity Federation's Agricultural Association branch was founded, and the Group donated a naming charity fund of 20 million yuan; in 2011, the Group donated 20 million yuan to retain the title fund to support the development of education in Xinjiang Akesu area.

According to incomplete statistics, the public welfare expenditure of the group has exceeded one hundred million yuan since its establishment, involving cultural education, urban construction, poverty alleviation, disaster relief and so on.

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< p > < strong > 10. Planning -- Centennial glory Sheng < /strong > /p >

< p > Yu Chuankun told reporters: "Rong Sheng has always had confidence in China's entrepreneurial environment and the development prospects of the industry. Rong Sheng believes that with the deepening of China's reform, the continuous improvement of the operation of the industry and the further emergence of the role of the market, private enterprises will continue to improve themselves as long as they continue to improve themselves.

In the face of the future, Rongsheng will always adhere to the strategy of "vertical and horizontal" development, and continuously expand new fields in the vertical direction, and continue to do well in the field.

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< p > in the "Zhejiang 12th Five-Year" development plan of Rongsheng holding group, we clearly see: "by 2015, the group's overall business goal is to achieve sales of 100 billion yuan, creating profits and taxes 10 billion yuan."

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< p > confidence in the prosperity of the future, and we also have confidence in Rongsheng.

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