Why Is The Japanese Convenience Store So Successful?

< p > at present, large retail enterprises begin to polarize in the competitive environment of "a href=" http:// "www.91se91.com/news/index_c.asp" > retail trade < /a > overall slowdown, rent, labor costs and so on, and mergers and acquisitions between enterprises begin to accelerate. In 2013 alone, the number of stores in the national department stores reached 23, and the number of foreign supermarkets in the large general supermarkets reached 28. China's retail industry is facing unprecedented challenges. < /p >
< p > in fact, Japan's retail industry also suffered the same blow 20 years ago due to the economic downturn. Around 1990, Japan's economy was stagnant with the stagnation of population growth. From 1990 to 2013, the average growth rate of Japan's economy was less than 1%, during which many negative growth occurred. Japan's retail format has also undergone great changes. According to statistics, the market size of department stores in 2001 decreased by 29.8% in -011, and the large supermarkets shrank by 28.2%. < /p >
In the past ten years, the development of "P" and "a" href= http:// "www.91se91.com/news/index_c.asp" > convenience store < /a > is also a drugstore and no store sales (including communication sales and network sales). Judging from the evaluation of various formats, convenience stores rank the top of the formats in terms of 1 million 400 thousand yen / square meter. In 2012, the top 10 enterprises in Japanese retail chains accounted for 5 seats, and 7-11 of them ranked first. < /p >
< p > the characteristics of Japanese small format development reflect the trend of retail format development, and will also bring some enlightenment to China's retail industry transformation. < /p >
< p > < strong > the background of the development of convenience stores in Japan < /strong > < /p >
< p > Japan's convenience store < a href= "http:// www.91se91.com/news/index_c.asp" > business mode < /a > introduced in the United States in the 70s of last century. In 80s, with the increase in the proportion of women entering society, people's demand for 24 hours of convenience increased and convenience stores expanded rapidly. At that time, they were recognized by the society and become an important part of Japanese retail industry. < /p >
< p > 90s, Japan began to enter a period of economic downturn, and the development of various large commercial formats was hindered. Due to the small retail format is less affected by the economic situation, the convenience stores have strengthened their store operation capabilities, expanded the categories of goods and services, and made the convenience stores develop further in 90s. After entering 2000, the Japanese government relaxed the restrictions on the distribution of convenience stores, and financial services such as bank ATM became a new business growth point for convenience stores. At the same time, the development of its own brand and the birth of its subdivision format are also pushing ahead with the development of the convenience store industry in Japan. The convenience store industry showed a very steady upward trend after 2000. < /p >
< p > < strong > conform to the changing needs of consumers and continuously develop and improve new products and services < /strong > /p >
< p > we take 7-11 from commodity to service transformation as an example to illustrate that at first the store was only a mini mini supermarket, then developed into a 24 hour convenience store, and then provided a variety of fast food products, while expanding various services that are convenient for consumers. The purpose of these attempts is to better meet the changes in consumer demand for convenience. < /p >
< p > 7-11 in Japan, fast food and daily distribution of food accounted for 38.3% of retail sales, and fast food in restaurants all adopted a self development policy. The headquarters development team has nearly 150 employees, and has formed a team of convenient suppliers, experts and experts. With fast food as the main product and continuous updating of goods, the market is refreshing. There are about 2800 varieties of shops, of which nearly 100 new products are launched every week, and the number of commodities updated annually is about 70%. < /p >
< p > at present, the convenience stores in Japan can not only solve three meals a day, such as ATM withdrawals, printing, payment and other services can be realized in convenience stores. Through the investigation of the purpose of many customers coming into convenience stores, it was found that the main reason for purchasing goods was 89%, but at the same time, there were other purposes (such as toilets, ATM withdrawals, printing, payment, etc.), which accounted for 80%. Only 20% of them entered the convenience store simply to purchase goods. The fulfilling of service functions has increased the frequency of customers' arrival and sales, and promoted the growth of sales of goods. < /p >
P convenience stores recently launched door-to-door business to meet the needs of aging customers. Stores are specialized in small distribution vehicles, which provide door-to-door services for some of the most popular commodity varieties, and are very convenient for elderly customers who are not mobile. < /p >