Wanda Electricity Supplier Or Industry Giant O2O Mode Four Steps

< p > some people say Wanda electricity providers are limited to Wanda merchants, and the pattern is too small. Some say that it is strong under the line and weak under the line, so it is difficult to balance. Others think that Wanda's military culture is too emphasis on execution and no Internet gene.

These views are reasonable, but they may not be able to trap Wanda's electricity supplier to explore the pace of progress.

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< p > no matter whether it is smooth or not, it will be profitable for Wanda to do business.

The reason is very simple. After 80 and 90, the "mobile family" has become the main consumer force. Wanda does not make electricity providers. It is to break away from the trend and avoid customers.

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< p > Wanda has 90 Wanda Plaza, 57 hotels, 150 movie studios, 86 karaoke halls, and nearly 100 Wanda Department stores. It is estimated that the annual passenger flow is 1 billion 500 million times, and the revenue is 200 billion. Such a large platform, rich resources and favorable conditions are not enough to make an electronic business.

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< p > after 3 years of exploration, Wanda electricity supplier is still thundering and heavy rain, and the effect is not obvious, still can not see "Wanda O2O is what."

However, Wang Jianlin insisted that he should "fully develop".

In the half year of the 7035 word summary, with the length of 1269 words in terms of e-commerce, its determination to develop e-commerce is unswerving, this persistence is undoubtedly correct.

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< p > Wanda electricity supplier should play. It is certainly not the group buying mode of us group, panning and public comment. The powerful and proud Wanda Group may not have the patience to do that kind of hard work. It is obviously not reliable to inspect and evaluate Wanda O2O with the mode of group buying electricity supplier.

It should still be based on the combination of virtual and offline resources, that is, Wang Jianlin's "big member and big data" mode at the end of last year. It seems that the old laugh should be coupled with the "big payment" to become more complete. The "big member, big data and big payment" Trinity can best play the advantage of the Wanda Group.

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< p > how does this mode go? < /p >

< p > < strong > first, develop large members.

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< p > this is the foundation of Wanda's electricity supplier development.

It can integrate all the incoming businesses into its membership system through negotiation, and attract users' registration by means of integration and discount.

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< p > some may say that Wanda's online resources are scarce and difficult to attract enough customers.

Wanda has enough resources and means to enhance its attractiveness. For example, registered members can enjoy free high-speed WIFI, enjoy higher discount and enjoy faster after-sales service. Do you want to register? If necessary, Wanda can also cut off the cooperation between the merchants and the US group and the public. Just like Ali cut off the cooperation between Taobao seller and WeChat, it will be operated exclusively by Wanda electricity supplier. You have to register for group meals, group movie tickets, group beds and League songs.

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< p > according to Wanda Group's forecast, 140 Wanda Plaza opened in 2015, and the annual passenger flow exceeded 2 billion passengers. By 2020, there were nearly 200 Wanda Plaza, and the annual passenger flow was about 4 billion.

It is very possible for Wanda to develop about 100 million users in 2 or 3 years.

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< p > the purpose of Wanda's development of electricity supplier is first to grow business under the service line, and secondly to create new profits.

Even if the establishment and development of the membership system can not bring direct benefits, it is easy to see the role of Wanda Department in improving service, perfecting after-sale and optimizing experience. China's shopping centers are flooded, and why won Wanda Plaza win? Or we need to do something from the aspects of environment, service, interaction and physical examination.

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< p > in fact, Wanda Group is also doing this. Wan Hui network and mobile phone APP have already been launched, and cooperation negotiations with the incoming merchants are in progress.

Of course, it will not be plain sailing. There needs to be a process.

A lot of people think Wanda electricity supplier has been abandoned, is no doubt wrong.

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< p > < strong > Second, extract < a href= "http:// www.91se91.com/news/index_c.asp" > big data < /a >.

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< p > assuming that the registered users of Wanda break through 100 million people, its membership system will have great value.

Wanda can locate, collect and analyze the behavior of customers through automatic landing WIFI mode, and extract useful data.

Once the behavior of 100 million customers is converted into data, labeling each customer, calculating the probability of each customer's purchase, will have an extremely profound impact on Wanda Plaza's investment, operation, service, management, experience and benign interaction with customers. It can achieve precise investment, precise adjustment, precise marketing, precise service and meticulous management. These data are of great benefit to Wanda's implementation of differentiation, characteristic management and attracting passenger flow to enhance competitiveness.

Even if it can only bring 1 points of sales promotion, the cost of 1 points will be reduced by tens of billions of dollars.

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< p > the value of big data is more than that.

In recent years, the acquisition of Ali group has accelerated the development of multiple industries. Analysts say Ma is not only telling stories for Ali IPO, but also building a virtual government for the layout and mastering of big data.

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< p > the same as commercial real estate, Wanda's big data, its role will not be limited to promoting its own business, also can provide big data services to businesses, sell advertisements based on big data on Wan Hui network and APP, and guide the business to Taobao, Tmall's profit model.

Many of the Wanda's cooperative businesses are not only in Wanda, but also in stores outside Wanda. The big data of Wanda are equally valuable for them.

Advertising revenue after the establishment of a huge membership system is also one of the profit directions of Wanda's electricity supplier.

Gong Yitao believes that only the Wanda and Yintai are able to conduct offline data analysis in domestic retail enterprises.

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< p > < strong > Third, carry out < a href= "http:// www.91se91.com/news/index_c.asp" > payment business < /a >.

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< p > the improvement of its business performance and advertising revenue are the profit direction of Wanda's electricity supplier, but this is just the reason for its "play". These are not enough to become giants. To really become O2O giants, Wanda electricity providers need to develop the payment business vigorously and take the same road of development as Alipay.

Alibaba is now making money, and a large proportion of its earnings are derived from derivatives such as Alipay, Yu Ebao and other financial products.

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< p > Wang Jianlin said that to push the "one card", many people still don't think much of it and think it is not O2O.

In fact, it doesn't matter what the name is, isn't it important for O2O, the main profit of Wanda's electricity supplier and the fulcrum of the giant is probably the payment function of the "one card".

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< p > this "one card" does not need to issue card separately, it can be combined with Wanda membership card, and it should apply for online payment business license, and open online payment function.

There are 2 channels for issuing cards, one is Wanda Plaza, the other is holiday resort, the other is Wanda Bank (Wang Jianlin said that considering the investment of a bank, the unified issuing card of the bank, assuming that its name is Wanda bank), the business of this piece is quite large.

If in a few years, Wanda can really do 200 Wanda Plaza, 10 holiday resorts, more than 100 hotels, nearly 200 Wanda Department stores, and a large number of large singers, and using this card can enjoy many preferential and value-added services such as house purchase, shopping, holiday and so on. The attraction will be very strong. 100 million or even hundreds of millions of copies will be issued. It is very likely that if we calculate 20 yuan for each card, 100 million will be 2 billion for the Wanda Group, and 500 million will be over 10 billion. This is a good thing to do! < /p >

< p > < strong > Fourth, opening < a href= "http:// www.91se91.com/news/index_c.asp" > cooperation < /a >.

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< p > after leaving Wanda electricity supplier CEO, Gong Yitao chose to start his own business as a solution for shopping center big data analysis platform.

Gong Yitao said he hopes to build a brand comparable to Taobao in 3 years, so that the number of users and pactions of shopping centers in the service will reach half of Taobao's.

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< p > Gong Yitao's entrepreneurial inspiration obviously comes from Wanda electricity supplier, which at least indicates that Gong Yitao and his team are optimistic about Wanda's electricity supplier's development mode.

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< p > as Gong's owner, Wanda electricity providers can cooperate with them to jointly promote Wanda payment. Once Wanda paid to enter 500 shopping centers in 100 cities, would it not be possible to create a line of Alipay, which is far away from the giant? "/p".

< p > of course, Wanda electricity supplier can choose partners not only Gong Yitao.

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