&Nbsp, A Fashion City, A Fashion City.

In October 19th, a story called " Fashion capital "The famous clothing city" was held in Shanghai. Shishi, who always took the lead, became the first textile and garment industrial cluster to be released on the platform of China Fashion alliance. Gage group hand in hand Wu Haiyan brought cold transfer printing, Hualian fashion accessories, as well as Shishi fabric guild 10 enterprises environmental friendly functional fabrics "green imagination", from fabric to accessories to clothing, Shishi group army will fashion the voice of the wind and water.

　　 stone lion Fashion: from Haixi to the world

The biggest highlight of this release is gage group's cold transfer printing show. Wu Haiyan, the famous fashion designer, built 150 sets of costumes and presented them through 8 series of high-end men and women fashion series. On the T stage, the fabric is rich in color and soft in transition. The printing pattern has excellent performance. It shows a high quality, multi-level and three-dimensional effect pattern. It can be completely connected with the digital printing products of the computer. It is complementary to Wu's unique elegant and elegant stage language.

"Cold transfer printing" is a "revolution" in the textile and dyeing industry. Wang Yanzhu, chairman of gage group, can hardly conceal his love for this patented technology. He believes that the promotion and application of this patented technology will not only enable gage itself to achieve a new leap forward in the face of all kinds of difficulties, but will also promote the transformation and upgrading of textile and clothing in Fujian and even the whole country. According to his disclosure, gage has decided to use this technology to promote product transformation and re start the once rusty "Hadley" clothing brand. In the future, gage will also collaborate with the inventor of the patented technology and Shanghai Changsheng Group to establish a cold transfer printing experimental base and promote this new technology with core competitiveness to our domestic counterparts. "At present, the textile and garment industry is facing greater pressure as a whole. If we want to break through, we must seize the opportunity, introduce and master the core high-end technology, enhance the core competitiveness of enterprises and products, and further start the brand, in order to achieve higher returns and output."

Being a pioneer, this spirit has made gage and the cold transfer printing technology in the lab debut. In a way, it is also a miniature of the lion's fashion mileage. In the 90s of last century, Shishi Haibo had already started the exhibition of three famous designers on the two sides of the Taiwan Strait. So far, 20 famous designers of Chinese mainland, Hongkong and Taiwan, including Zhang Chao Da, Hu Yajuan, Qi Gang, Shi Xiyu, Cai Liyu and so on, have published works at the Haibo conference. In April 2010, the Haixi international fashion week came into being. European, Taiwan and domestic designers and brands appeared, becoming a handful of fashion week with a certain scale and influence outside Beijing and Shanghai. Through years of experience and accumulation, the small town on the west side of the Straits converged on the famous "leisure min dress" such as the seven wolves, the AI Dun Bao, the bin Nu, CABBEEN, and the west, and the domestic textile leading enterprises such as gage group and Wen Xing group.

In October 2010, Shishi moved his stage to the fashion capital of Shanghai. For Shishi, cooperation with China's fashion alliance is obviously not only confined to the show. It is understood that under the lead of the Chinese fashion alliance, the cooperation between the Shishi government and Shanghai Changning District has entered the agenda. The two sides will establish a high-level exchange visits mechanism to actively promote regional cooperation and promote the development of the fashion industry in both places. "We hope that through the cooperation with the fashion alliance, we can fully demonstrate the overall image of Shishi textile and garment industry, and more importantly, enhance the fashion docking and development of the industry. In the process of the development of China's fashion industry, it embodies the characteristics of Shishi and the value of stone lions," said Xu Weize, Secretary of Shishi municipal Party committee.

Fabric + Accessories + clothing: Shishi Fashion chain

Metal rivets, chains, ornaments, punk wind, antique metal buttons, decorative waist belt retro wind, diamonds, beads beling beling gorgeous wind, cold transfer printing style, small accessories also do not have customs. "At present, the development of China's excipient industry is obviously lagging behind the demand for clothing development. As a leader in the industry, we must have a sense of advanced innovation, form a development chain from raw materials to clothing applications, and assume the responsibility of supporting supply." in the interview after the conference, Huang Wenyuan, chairman of Hualian company, said that as one of China's largest manufacturers specializing in design, development, production and sales of plastic and hardware accessories, Hualian hopes to be based on traditional Chinese culture and combine the market with nationalization, popularization, concretion and diversification.

The other protagonist of this release is the "leisure life and green imagination" jointly released by 10 Shishi fabric enterprises including the Federation Sanhe and the big publishing industry. 2011/12 autumn and winter casual fabric trends are released. The fabric is mainly from the local enterprises of China's popular fabrics in 2011 (Qiu Dong). The whole issue will focus on green and environmentally friendly functional products, highlighting the "humanistic concern".

From fabrics, accessories to clothing, the participating industry has just formed the unique industrial chain of Shishi: more than 1000 textile production enterprises, about 200000 tons of knitted fabric annually, about 4000000000 tons of woven fabrics annually, nearly 70 dyeing and finishing enterprises, 4 billion 350 million yuan annual output value, more than 1000 subsidiary production enterprises, and the annual output value is close to 10 billion yuan. At the same time, Minnan style clothing connecting Jinjiang to southern Fujian and even the whole province has become one of the four major plates of China's clothing industry. There are 37 well-known trademarks in China and 89 famous trademarks in Fujian province. Such a series of data is the result of more than 20 years of Shishi textile and clothing deep tillage and meticulous work.

"The industrial chain of Shishi industry is synchronous and prosperous. As a whole, the division of labor and cooperation between each sector is close, complementary and mutually reinforcing, and it has become an industrial system from a separate perspective, and all the links have a nationwide first-class production base and a specialized distribution division market, showing a booming economic pattern of production and marketing". Xu Weize said that the supporting ability of the industrial chain is the traditional advantage and core competitiveness of Shishi. In the future, Shishi will continue to deepen the industrial chain integration, strengthen the combination of fashion and industry, combine fashion with the market, and combine fashion with brand, highlighting the cultural added value and brand added value brought by fashion influence and industrial chain innovation, so as to continuously enhance the competitive position of Shishi textile industrial cluster. "The Chinese fashion alliance has just provided such an opportunity. The cross boundary it advocated has even surpassed the industrial chain itself, and the cross boundary of the industry and the cross boundary of the region will bring more vitality to the development of Shishi."