Analysis Of Shun Feng Hey Guest "Three Unlike" Predicament

Less than P, electric giant Jingdong and logistics giant Shun Feng are expanding the physical retail stores at this time. But are their prospects really good? Is it a castle in the air? < /p >

< p > in my opinion, the real difficulty of HSF is not how to describe the future beauty, but how to drain, continuous investment and mixed competition in the actual operation process.

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Less than P, Shun Feng hopes to realize O2O through the help of Hakka logistics and Shun Feng optimization.

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Less than P, the original users of SF are almost all presented by express type, while the number of SF preferred users is not large at present.

SF's planning is to gradually layout thirty thousand such convenience stores. It first deals with the cultivation of seed users.

Who will do the seed users, why do customers choose hey customers to buy products? This is what SF needs to answer.

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Less than P, Shun Feng convenience store can realize the growth of express business, but selling goods is very difficult, and fresh products will be the main force of SF, and user experience is hard to grasp.

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< p > according to the current situation, SF users should be the consumer group aged 25 years and ~45 years old, but unfortunately, the low download rate of SF mobile terminal and the convenience of single outlets will directly affect the user experience of this group.

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< p > I think the only reference for SF is the Japanese UNIQLO model: online promotion of offline stores, promotion of APP under the store.

At present, we should focus on market promotion, that is, drainage. We should promote the promotion of APP to the convenience store business offline.

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Less than P, Shun Feng also needs to introduce online partners.

Jingdong and Tencent cooperate to make up the short board of Jingdong, and SF can import traffic from Ali.

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On the surface of P, Shun Feng's electricity supplier, entity store and so on are in conflict with ALI, but I don't think so.

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< p > Ma Yun has been hoping to reduce the cost of the last mile of logistics, and Shun Feng has obviously taken a step.

Ali rookie is also necessary to optimize the logistics system, Ali at the front end, SF in the back-end, if this path can get through, far better than the result of competition between the two sides is much better.

Moreover, Ali's traffic is valuable to Shun Feng, while SF can feed the data from the store's tired area to Ali, and the competition between the two is bigger than competing.

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< p > the thirty thousand storefront shops of SF will be huge in terms of capital investment. As the main business, < a href= "http:// www.91se91.com/news/index_c.asp" > Shun Feng < /a > logistics, the investment will be even more expensive in the future.

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< p > 2013, < a href= "http:// www.91se91.com/news/index_c.asp" > Shun Feng < /a > a total of 27 prefecture level cities and 629 counties.

Up to now, SF has established more than 6000 outlets, covering 31 provinces, autonomous regions and municipalities in mainland China, involving more than 300 large and medium cities and more than 1900 county-level cities or counties.

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< p > it is not difficult to find that in 2014, SF logistics service outlets still maintained a high speed expansion trend. Therefore, SF did not want to slow down the progress of logistics business due to the convenience store investment.

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< p > > a href= "http:// www.91se91.com/news/index_c.asp" > logistics business < /a > continue to explore and explore County, township and so on, is an inevitable trend, and logistics expansion will bring enormous cost pressure.

According to the development thinking of Shun Feng, it will be a logistics department store in the future. So, can such a large layout and so many outlets be able to carry on?

Less than P, the pace of SF approaching EMS is still accelerating. The competition in the logistics industry will not weaken in the future. Community express and localized express will gradually erode the market.

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Less than P, Shun Feng has already had to face the competition from three dimensions at the same time, to the various electricity supplier giants, to the convenience store and the local fresh market, and then to the Jingdong, postal and other logistics enterprises.

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< p > the domestic cold chain system is still not perfect, and all electric providers expect to build their own cold chain system, such as Jingdong.

In this regard, Shun Feng can not fully guarantee the lead.

Besides the advantages of logistics, Shun Feng has no advantages in terms of product category and electricity supplier operation. There are still many places to expand and upgrade.

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< p > moreover, the community convenience stores are already full of different kinds. There are traditional physical chain stores and small private convenience stores. The local fresh market is the customary channel for consumers to purchase fresh products. The customers of SF seem to be beautiful, but after landing, they must face the challenges of consumers' purchasing habits and the competition of localized stores.

Multi channel drainage makes registration and storefront experience easy and convenient. This is a problem that SF needs to consider.

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