Electricity Supplier To The Countryside: Logistics Costs Are Not Low, Word-Of-Mouth Difficult To Build

< p > < strong > < a > href= > http:// > www.91se91.com/news/index_c.asp > Logistics > /a > the cost of going to the countryside is not low > /strong > /p >

< p > "the army and horses did not move ahead of the grain and grass". In the process of the electricity supplier going to the countryside, the most important thing is the logistics problem.

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< p > in recent years, due to the changes in customer consumption patterns, technological progress and the increasing power of retailers, China's logistics industry has been developing rapidly, maintaining a relatively fast growth rate, improving the logistics system, and increasingly mature and standardized operation of the industry.

The special planning for trade and logistics development pointed out that by 2015, a modern business logistics service system that is efficient, smooth, coordinated and green with the development of Commerce and service industry should be initially established.

With the development and excavation of the rural market, there is no doubt that logistics is facing wider and wider targets.

However, according to the data, the popularity rate of private express companies in China now is not satisfactory. Most of them are set up express points in the urban areas. There are less express points in the county, not to mention villages and towns.

Therefore, the electricity providers enter the rural market, and logistics problems become the most important problem.

"It is very difficult to buy goods not to order or pick up goods, which will greatly damage the online shopping experience of rural netizens, and lower the enthusiasm of online shopping, which is not conducive to the long-term expansion of the rural market of e-commerce providers."

Qiu Yicong, an observer in the electricity industry, said in an interview with reporters.

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< p > let industry insiders worry about the prospect of the electricity supplier going to the countryside, as well as the different distribution from the township market.

"Mature cities in the market have the characteristics of online shopping crowd concentration and fixed distribution area, which will save a lot of cost of distribution logistics for the electricity supplier.

However, in the township market, because the population density is smaller than the city, the net purchase price may be lower, which will greatly increase the cost of the distribution logistics of the electricity supplier.

Qiu Yicong worried that the electricity supplier would go to the countryside like a raging fire. Maybe it would become a "pit" for the electricity supplier to burn money.

"On the one hand, we should actively promote business to the countryside, but we will also bear the cost pressure brought to the countryside, which is not necessarily a good thing for the industry that just got a breather."

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< p > aiming at the pressure of logistics cost that the electricity supplier may bring to the countryside, the electricity supplier industry itself is trying to cope with it with innovative ways.

According to the reporter's understanding, Jingdong has launched the XianFeng Railway Station plan, which has been creatively put forward by the industry.

By selecting potential employees in the Jingdong distribution system, we will conduct centralized business and management training to enable them to independently handle the distribution work of a district or county.

According to reports, since the beginning of April this year, the 500 strong reserve training camp has successfully started the three season.

As the pioneers of XianFeng Railway Station, these workers not only shoulder the responsibility of filling up the distribution and sales work in the blank districts and counties, but also provide a series of value-added services such as pick-up, replacement, cash on delivery and so on.

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< p > < strong > service to the countryside word-of-mouth difficult to build < /strong > < /p >

Less than P, after trying every means to deliver the goods to the consumers in the township, the business people have to solve the problem after they get the goods.

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< p > reporter has learned that in the current electricity supplier industry, especially the B2C electricity supplier, although basically realized the sales level off the line mode, but in the after-sales service aspect, the electricity supplier also carries a considerable workload.

According to the reporter, take Jingdong as an example, at present, the installation of large household appliances and the detection of commodity quality disputes need to be connected with the offline resources, but for the electricity supplier, the imperfect network is obviously a big problem.

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< p > "take the installation of air conditioners in household appliances as an example. Through the cooperation with offline resources, the electricity supplier has also undertaken a lot of after-sales installation business.

However, in the township market, the vast and concentrated areas, the after-sales service can not keep up with the possibility.

Insiders said that the two or three line cities and rural areas and other remote areas had a headache for electric business enterprises.

It is a matter of great deliberation whether the pportation of the technical personnel, the pportation of the core parts or the local production, the customer service personnel's mobilization arrangements, the subsidies and benefits to the rural workers, and the location of the service point, the size and the manpower of the service point.

In addition, time, money, energy management and so on also need a considerable amount of input, too much investment and high cost. The input and output ratio of the electricity supplier is very small, which is not conducive to customer's after-sales service.

"After-sales service is often the most important way to establish word-of-mouth for e-commerce online shopping. If the after-sales service of online shopping brings consumers' dissatisfaction, Tucao will also affect corporate image and reputation."

Qiu Yicong believes that electricity providers are vigorously advocating the countryside, so that consumers can buy cheap goods, but also should consider the problem of after-sales service sooner or later, otherwise it will destroy the experience of consumers in town and township, and the reputation or interests of the whole industry will be damaged.

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< p > < strong > < a > href= > http:// > www.91se91.com/news/index_c.asp > brand cognition < /a > starting from zero > /strong > /p >

< p > the re establishment of the brand recognition of electric business is the challenge for the electricity supplier to go to the countryside. This is also the main purpose of the business people in the process of promoting the wall painting in the countryside.

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< p > "Taobao has a certain reputation in the township market because of its C2C business model and years of cultivation, but relatively speaking, like Tmall and Jingdong and other B2C websites, it is very little known in the township market. The brand and reputation established by the electricity suppliers in the big city market need to be re established in the township market."

In many business people's view, for most of the electricity providers, or "virgin land" of the township market, is both a challenge and an opportunity.

"The brand difference and the electricity supplier ranking in the big city market in the past are no longer exist in the township market, and everyone starts from scratch at a starting line."

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< p > according to the reporters, the major "a href=" http:// "www.91se91.com/news/index_c.asp" > the electricity supplier < /a > has also made brilliant moves in order to become the first choice of online shopping in urban and rural consumers.

According to Jingdong, it hopes to use half a year's "Caravan 100 city line" activities, into more than 100 cities nationwide, holding more than 150 experiential tour, for the three or four line city of the vast majority of people bring surprises and benefits.

In the event of caravan activities, Jingdong will hold a hundred meetings and meetings of hundreds of cities nationwide.

Through activities such as inviting netizens to experience caravans, on-site two-dimensional code order, local special performances, interactive quiz and other forms of communication with netizens.

And Ali's Taobao, Juhuasuan, Tmall electric city will also provide consumers in all more than 2600 counties and cities to "national package mail, delivery to households", so that consumers of the three or four line online shopping experience the same online shopping services and high-quality products of the second tier cities.

In addition to relying on the rookie logistics system channel sink, Taobao also from the previous wall shouting slogans, trying to upgrade to zero distance service close to the three or four line of urban and rural consumers: cooperate with brands to carry out Taobao "caravans", distribute online coupons, purchase physical experience, two-dimensional code, buy electricity and other activities, "online shopping to the countryside".

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< p > "well-known electric business enterprises can give full play to their own advantages, action and financial resources, manpower and resources, and carry out extensive publicity and promotion in a wide range, so that their brand advertisements will quickly sweep across the countryside, seize the consumer market, attract consumers, occupy the market, and even form a brand recognition monopoly phenomenon in some areas.

But for small business enterprises, the township market is also a profitable and fertile field.

Qiu Yicong analysis shows that the small and medium sized e-commerce giants in the big city market are in the same starting point as the large electric business in the township market, and can get their own living space by deep plowing the market and the consumer groups.

"It is not hard to deal with the big business tycoons, using roundabout tactics, selectively focusing on some potential areas. In some remote and remote areas, small business enterprises are becoming popular online shopping options are not necessarily."

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