How Do Retailers Face The Impact Of E-Commerce Companies?

According to the research report released by AI P, the online trading volume of chain stores in China reached 3 billion 960 million yuan in 2013, accounting for 1.1% of the total transaction volume of chain stores, accounting for 0.2% of the total online shopping market scale, accounting for 0.5% of the total B2C market. By contrast, foreign department stores are quite different. According to statistics, in 2013, the US retailer Staples (Staples) network sales accounted for 45% of the total sales of the group, while the network sales accounted for nearly 10% of Messi's department stores in the US. < /p >
< p > last year, the total scale of online shopping market in China was over trillion, indicating that the focus of consumer consumption is gradually turning to the Internet. However, the development of electric shock in department stores is far from satisfactory. Compared with foreign retailers giants, what are the differences between China and the United States? < /p >
< p > < strong > Staples: closing the offline store, < a href= "http:// www.91se91.com/news/index_c.asp" > net sell < /a > accounted for half the share < /strong > /p >
Staples, as a representative of the retail industry in the United States, is also inevitably attacked by the Internet sales force. P In the face of Internet giants like Amazon, Staples actively adjusts, plans to turn off 225 offline stores by 2015, and will use more resources to sell on the Internet. In 2013, Staples's network sales share accounted for 45% of the group's total sales. In terms of multi-channel, Staples has been trying all kinds of attempts, and the newly opened shops have adjusted their area to half of the original, because Staples has found that small area stores plus online retail can better adapt to the current consumption situation, and the reduced store cost can also improve the performance of Ping pits. < /p >
< p > in addition to making relevant adjustments on the store, in order to face up to the competition with Amazon, Staples has increased its sales brand from the previous 100 thousand to the current 500 thousand, because the sales demand for office supplies has been much lower than that of the people's Internet based office conditions, so expanding the category has become an inevitable choice for Staples. < /p >
< p > although the sales performance of Staples has dropped somewhat at the end of last year, it is still the leading retail giant in the US. Compared with the hesitation of Chinese enterprises in the transition period, American retail giants such as Staples make decisive decisions, timely transfer the bow, actively respond to market changes, and adjust sales strategy. < /p >
< p > < strong > < a > href= > "http:// > www.91se91.com/news/index_c.asp > > Messi department store < /a >: integrate line and line to realize full channel operation < /strong > /p >
Messi P, founded in 1858, has been developing for more than 150 years. It has been in operation of Messi's department store and Bloomingdale (Bloomingdale "s") dual brand after its budding, bankruptcy, merger and reorganization period, redevelopment period, transformation and development stage, and owns 19 private brands. < /p >
< p > over the past three years, the market value and sales scale of Messi's department store have been increasing continuously. With the help of localization strategy, Messi stores, which once focused only on the East and west coast of the United States, have opened stores all over the country. As of this year, the number of entities in Messi's department store has reached more than 800. < /p >
In order to adapt to the changes of the Internet and resist the impact of the online retail giant and create a shopping experience online and offline, Messi has launched a full channel operation strategy, and has implemented the O2O mode to all the stores and online stores, P. The full channel strategy, which is centered on consumers, uses all sales channels to seamlessly link consumers' shopping experience in different channels, while maximizing the satisfaction of the consumption process. < /p >
For this reason, Messi has created an experience channel for her offline store. Consumers can deeply feel and choose their favorite products. If the store does not have suitable items for "a href=" http:// www.91se91.com/news/index_c.asp "> consumer /a, Messi will deploy it through its own system and deliver goods to the door. At the same time, in its stores, Messi also equipped with electronic screen and self-service machine and other equipment to facilitate consumers to search and browse related products information and inventory at any time. In addition, it also provides mobile Internet services such as WIFI, mobile APP and other mobile Internet services to meet consumers' immediate shopping needs. < /p >
"P > this series of adjustments, Messi department stores regard consumers as the center of service, focusing on the needs of consumers, and constantly adjust them in order to achieve a one-stop shopping experience for consumers. < /p >
< p > besides actively making adjustments, Messi's another advantage is self brand operation. Compared with the way of distributing brand products, the self owned brands of Messi store can produce higher gross profit, and department stores have more initiative. In addition, the practice of self purchase of goods by foreign department stores, by buying up the right to operate the brand, makes the department stores homogenization relatively low. Compared with others, if they can run a good brand, their sales volume will not be too bad. < /p >
< p > strong > Chinese department stores should be more open and responsive to < /strong > < /p >.
< p > the rise of the Internet business is an indisputable fact that all enterprises are trying to transform. Wanda is so, Yintai, Wangfujing department stores and so on. However, the domestic retail enterprises are not successful in the case of electric shock. On the one hand, the huge internal system makes it difficult for enterprises to make transformation. On the other hand, the internal enterprises are not unified, and the open and conservative parties make internal decisions blocked. The three aspect is the difficulty of building online systems in traditional enterprises, the huge SKU management and the merger of membership systems are the key factors that will affect the interests of each shop. Therefore, it is not easy to achieve a unified channel across the board. < /p >
< p > but the trend of retail O2O can not be ignored. The experience advantage of offline stores is also not comparable online. How to make better use of big data management, how to better take into account the interests of all parties within the enterprise, and how to cope with the changes brought by the tide of the Internet quickly, is a pressing matter for the enterprise. < /p >