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Retail Electric Shock Is Still Crossing The River By Feeling The Stones.

2014/8/4 15:19:00 12

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Retail Industry E-Commerce Marketing Strategy

Shen Guojun, chairman of the board of directors of intime general store, said: "the development of electronic commerce is irresistible. If the traditional retail enterprises remain unchanged, P will die." Now, facing the challenge of the electricity supplier, the traditional retail enterprises are facing the bottleneck of sales. "Embracing the electricity supplier" becomes the slogan of all traditional retail enterprises. 
 the "leader" on this road -- two years ago, the "insecure" intime department store, after the cooperation with Ali in March this year, the number of registered members over the past 30 years has exceeded the number of the past 16 years. This sharp contrast has once again shocked the traditional department stores. 
 a stone stirs up waves. 
 July 16th, Wang Jianlin, chairman of Wanda, revealed that Wanda will jointly set up the largest electricity supplier in China with the largest number of electricity suppliers in China. The first phase will invest 5 billion yuan, and the profit model will be found in 3 years or so. 
 the big business group is also pushing the electricity supplier. It said that in July 18th it launched the e-commerce website "tin dog network". It wanted to build an open and full channel retail mode based on the advantage of the entity store cluster, serving the more than 200 entities of the big business group. 
 in addition, Wangfujing department store has built up an electronic business platform -- Wangfujing mall has been launched last year. Earlier this year, it announced that it would cooperate with Tencent Inc on the basis of WeChat public platform business function and WeChat payment service. 
"P >" Hua Lian also signed an electricity supplier solution at the beginning of this year, and the core goal of the cooperation is to guide passengers to offline shopping centers with online activities. 
 not just "a href=" http:// "www.91se91.com/news/index_c.asp" > department store < /a >, according to media reports, in 2014, WAL-MART will open smaller stores in the form of convenience stores instead of super shopping centers, and strengthen O2O self mention. 
 1. layout O2O, "thunder and rain little"? /p >
 the traditional retail enterprises in Zhengzhou, as early as last year, have made a point of paying attention to the O2O mode. 
Less than P, but compared to the bold words, the pace of retail enterprises is cautious. 
 "at present, the focus of WAL-MART's development is to reduce commodity prices and improve services." Li Yingnan said that at present, Zhengzhou's WAL-MART did not set foot in the electricity supplier. 
 yesterday, it was more than ten days from the high profile of "big dog net" which was announced by DAC group. However, the reporter did not find the website through Baidu search. 
 "website is still in the internal testing phase." Big business Zhengzhou district official told reporters. 
 and there is no specific plan or news for Wang Jianlin's "to spend 5 billion yuan to build Wanda electricity supplier". Zhengzhou Wanda Plaza responsible person said that the group is in a special stage, does not accept any interview about the electricity supplier. 
 2. is currently restricted to free WiFi, and micro-blog and WeChat promote /strong < .
 reporter understands that at present, the understanding of the traditional retail enterprises in Zhengzhou is still at the initial stage for the < a href= "http:// www.91se91.com/news/index_c.asp" > O2O mode < /a >. In the early days of spanformation and "fumbling period", many people in charge of electronic business in many interviews said so. 
 and at present, the most common practice of these enterprises for O2O mode is shopping mall free WiFi, WeChat and micro-blog propaganda push. 
 now, when consumers enter Wanda Plaza and use the WiFi of the Plaza, they will recommend the APP (mobile client) to download Wanda and Wan Hui network. After installation, they can get the push and introduction of shop discount information. Besides, there are no other online services. 
 Zhengzhou Wangfujing department store's O2O attempt is also limited to the cross and reciprocal benefits of online (Wangfujing mall) consumption, such as online / offline consumer get offline / online coupons. There are no more closely integrated points, such as online shopping line, online shopping, local distribution and so on. 
 Zhengzhou Denis electricity supplier responsible person also said that Denis is now using micro-blog and WeChat to do some activities push and fans interaction. 
 3. < a href= "http://? www.91se91.com/news/index_c.asp" > WeChat < /a > payment and APP /p >
 is the next development priority /p >
 based on WeChat's more in-depth function development and its own APP construction, it is the next step for most retail businesses. 
 perhaps it is a cooperation with Tencent Inc. Wangfujing department stores are moving faster in WeChat platform applications. 
 "Zhengzhou shop has begun to try WeChat payment." Zhengzhou Wangfujing Department Store Department official said, in the future will also use WeChat to develop more service functions, such as restaurant booking, car navigation. Moreover, Wangfujing department store has its own APP in trial operation. 
 Zhengzhou Denis electricity supplier responsible person said, in November, Denis's self media APP will be on the line, and after the opening of David City, APP will have more functions, including restaurant booking, purchase movie tickets, etc., and there will be no cash payment function in the future. 
At the same time, he also revealed that Denis is now in contact with WeChat. If the cooperation is negotiated, WeChat will also be paid in the future.