Hangzhou Shopping Malls Test Water "Night Promotion" Passenger Flow Rises Linearly

< p > yesterday, Hangzhou returned to the high temperature channel. In the daytime, it is too hot to go shopping and eat hard. Many citizens adjust their work habits to "night after night", making the summer economy "more beautiful night". The high popularity of the night has also made many businesses smile. No, shopping malls, supermarkets and night markets jointly create "Banquet", plus the "horsepower" of smoking gold. < /p >
< p > < strong > > a href= "http://sjfzxm.com/news/index_f.asp" > phenomenon > /a >: the supermarket launched night market, for promotion war overweight, < /strong > /p >
< p > "when the supermarket was empty at night, when did it happen?" Miss Wu, who lives in Lianhua street, Hangzhou, said, "come over after work to buy some small dishes and queue for nearly 20 minutes in front of the cash register." < /p >
More than 6 o'clock yesterday evening, we came to a large supermarket on Qingchun Road. People in the supermarket were crowded and bustling. "Too busy during the day and too hot at noon, I don't want to go shopping at all. In the evenings, it's cool to get off duty. I'll go to the supermarket to buy some dishes and go home to fry them. Mr. Duan, who works nearby, said. < /p >
< p > it is understood that in order to seize the "night economy" business opportunities, many supermarkets in Hangzhou have been making a lot of money this year. They have taken the business out of the hypermarket, and have launched a night market outside the supermarket's open doors. The products are mainly seasonal products such as watermelon, electric fans, bottled drinks, blankets and so on. < /p >
< p > "when entering a href=" http://sjfzxm.com/news/index_f.asp "> summer < /a >, the consumption habits of the citizens also changed according to the weather. During the day, instead of going out, the main street is more lively at night. Nowadays, the "night scouring clan" is very large. The night time traffic in the supermarket occupies more than half of the whole day. It not only brings a lot of popularity to the stores, but also brings strong sales. The manager of Fengqing store in Lianhua, China (three pier), said that the store held two night market events in July, every Friday to 5 p.m. every Sunday. "Last night, because of the typhoon, the night market was suspended. Although the next time to fall, but it is estimated that half will not soon cool, and a few days' Autumn tiger 'will jump, so the night market will continue to do. From the current situation, sales of all kinds of single products sold in the night market have increased by 10%. < /p >
< p > Ding manager of Lianhua supermarket, Qingchun Road, is also very optimistic about the "night market economy" of the supermarket. "Fruit, ice cream, blankets and other commodities sell very well in the night market." Ding believes that "in summer, many citizens like to go out for a walk or go shopping in the evening. If they enter the supermarket at night, they only have a bottle of water, and they will be very time consuming. They can buy something that they want to drink in the night market. They will feel very convenient and willing to pay. Therefore, night market consumption is not only another profit growth point, but also promotes the random purchase of customers. < /p >
< p > in addition, a number of large supermarkets responsible person said that as the temperature gradually increased, recently, the supermarket in the evening also according to the actual passenger volume elongated 0.5 to 1 hours of business hours. < /p >
< p > < strong > > a href= "http://sjfzxm.com/news/index_f.asp" > phenomenon two < /a >: shopping mall tries water "night promotion", passenger flow rises linearly < /strong > /p >
< p > "during the day is so busy and hot, it is only in the evening that about 35 friends get out to get together, have a good meal, and go shopping with the little sister stores." isn't this summer night life beautiful? "Miss Zhou, who is engaged in drug sales, said," however, the discount of Hangzhou shopping malls on night consumption is almost invisible. Some shopping malls in Shanghai, Guangzhou and other places will launch a 24 hour business promotion in summer. If our local stores can do night promotions, I'm sure I'll do more. " < /p >
< p > Miss Zhou's shopping mall activities at night. No, this summer, a large shopping mall in Hangzhou has also been launched. In the past few years, JESSICA, a small white collar worker, had seen a message from the official WeChat of the department store when he brushed WeChat's circle of friends. < /p >
< p > "point to see the details, said that is from 5 to 9 o'clock in the evening to the designated brand implementation" full one hundred to send one hundred "preferential activities, including women's clothing, men's clothing, shoes bags, home knitting and other hundred brands. JESSICA said, "we usually go to the mall to buy clothes for the weekend. But in the summer weekend, it's too hot in the daytime. In the evening, we are busy gathering with friends and family. The mall can do night promotions in peacetime. It's really too powerful!" < /p >
"P", according to Xu, Minister of the shopping mall, the night discount is the first test of water, aiming at stimulating the purchasing power of the night buyers. "This attempt has seen a slight increase in sales of single products, and a significant increase in passenger traffic in the evening, which accounts for more than 2/3 of the whole day. We are now planning the next promotion. It is very likely that the promotion time will be at night. " < /p >
"P" is unique. Since the beginning of summer, the electrical appliance industry has also opened fire to the "night economy". It is reported that Gome launched a coupon activity for "night market" to "pre deposit 20 times increment" and "pre deposit 120 yuan to 2400 yuan". < /p >
"P > Zhang Bin, manager of Gome shopping mall on Tiancheng East Road, said," this activity is mainly aimed at consumers who are reluctant to go shopping in the daytime. The result is very good. From the sales data, the sales at night are two times that of the day, we are new stores, and the whole market is very few during the day, and this evening activity has increased the popularity of the evening. Sometimes, we have to postpone closing. < /p >
< p > < strong > phenomenon three: small shops are closed for half a day during the day, and "full blood resurrection" at night "/strong > < /p >.
< p > big shopping malls are "rich in money" and open the promotion war at night. So how do the small shops along the street make up for the naughty family? < /p >
< p > by visiting many small shops on Wulin Road, Stadium Road and Feng Qi Road, it was found that some small shops adjust their working rhythm in the hot weather, do business in the evening and do their homework in the daytime. Some stores regroup the shop assistants, store one or two people in the daytime, watch the shops in the peak hours of the night, and make a lot of efforts to cry out; others shop for half a day during the day, and then open their doors until noon, and at night they are closing 1 hours later than usual. In short, every small shopkeeper is trying to make the best of his money. < /p >
< p > a clothing store called "MIZU" on the Wulin Road sells mainly Hongkong cotton brand casual wear. Ling Renzhen, the landlady, said, "recently, the passenger traffic has doubled in the past few months, so we have arranged the work in the store again. During the day, we do accounts and do business wholeheartedly at night. Summer is the off-season of the clothing industry, but recently, if it is well done in the evening, even if it can not afford to buy a few pieces during the day, there will be a turnover of more than 3000 yuan in the evening, and the sales volume is almost the same as in the previous few months. < /p >
< p > Wulin Road, there is a "Yi Yi" women's clothing store. Salesman Tucao "hot summer everyone is lazy, daytime shop basically can not see a few figures." We do not open the door until 12 noon. In the evening, the guests will be a little bit more. The traffic will be 2/3 of the day. The night will be delayed for one hour and close at 10 p.m.. < /p >
< p > in a manicure shop on the stadium road, the shop keeper said, the door opened at 10 a.m., and there were only about two shop assistants in the shop. After four or five p.m., the sun went down, the customers slowly grew up, the clerk had to increase four four people, and then kept busy until closing. "Especially in summer, there are many people who come to the shops in the evening, and the traffic is the biggest after 8 p.m., and the clerks work very hard. < /p >