Nike, Be Careful, Chinese Sports Brand Is Coming.

In 1962, University of Oregon graduates Bill Bowerman and alumni Philip Nate invested $500 each and set up a sporting goods company called "Blue Ribbon".

When the company was founded, there was no special office building, but they insisted on investigating the market, studying technology, finding celebrity endorsements, and launching creative advertisements.

By 2006, the company's annual sales volume has exceeded 15 billion dollars, and has 22000 employees worldwide.

This company is our familiar Nike.

In fact, the growth of any company is from scratch and from small to large.

In 1990, Lining sporting goods company was founded and became a major brand of Chinese sporting goods in 19 years.

In 1994, a "Anta" logo was displayed in front of a shoe factory in Jinjiang, Fujian. At that time, we did not know what the future of the sporting goods company would be like, and now it became a brand.

China's sporting goods market has nearly $10 billion worth of development so far. Fortunately, our local brands also take a place.

Now, the tentacles of Chinese local sports brands are beginning to reach the international sports stars. This also marks a crucial step towards internationalization.

What is the scale of these brands in the next few decades?

We do not know, but YAHOO news network has published an analysis article: "China's brand is catching up quickly, Nike, please be careful!"

More shoes and hat investment information, click here to enter the responsibility editor: Wang Xiaonan