Successful Shopping Centres Must Be Duplicated.

< p > because the shopping center industry began to enter a period of rapid development, the development mode of "double property" of "real estate + commerce" may change in the future. Large businesses will expand with product line and < a href= "http://www.91se91.com/news/index_c.asp" > competition < /a >.

A group of enterprises with strong background, leading position in the industry, and light assets operation as the target of pformation will peel off the business ecosystem of shopping centers, or even go public separately, and become another financing way of domestic emerging markets.

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< p > < strong > > a href= > http://www.91se91.com/news/index_c.asp > shopping center > /a > chain product line begins to enter the market < /strong > /p >

This week, the Yitian commercial group, which is famous in Yitian's Holiday Plaza, announced in Yitian this week that another commercial brand that they built in recent years, the holiday resort of P, will enter the market by the end of this year.

Zhang Wende, President of Yitian commercial group, told reporters in Nandu that the overall investment in Yitian holiday resort is very good, and the investment rate has exceeded 80%.

This shopping mall will take Southern China's first cross boundary experience new world as its core position, and the main concept of "cross boundary" - cross boundary area, cross boundary construction and cross boundary format, plus the six main stores, such as cinemas, Huarun 10000 boutique supermarkets, children's indoor amusement brands, top fitness clubs and so on, will become the commercial center of the area. After all, the brand effect of "Yitian" business will be there, which will have strong attraction for both the cooperative business and the consumers.

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The development of P's commercial brand into product line is a major trend in shopping center industry in recent years, and there are more and more successful cases.

Last month, Huarun land commercial real estate strategy and Shenzhen regional products conference, Huarun land chairman Wu Xiangdong announced that the three major commercial product lines will help to achieve the strategic objectives.

The Mixc, as a high-end commercial product line built by enterprises, has become the most demonstrative shopping center in China with its "one-stop" consumption experience.

Vientiane / multicolored city series, as the second commercial product series of enterprises, is positioned as a regional business center.

1234space, which opened in Dongmen in Shenzhen last October, is the third commercial product line developed by enterprises, bringing a new trend of life to the public.

Wu Xiangdong believes that through more than 10 years of research on commercial real estate and lifestyle, enterprises in the five areas of strategic thinking, resource acquisition, product definition and implementation, operation and management, and brand integration have formed the leading domestic commercial real estate core operation capability.

It is estimated that by the end of 2017, Huarun will have more than 40 commercial projects in the country. If the commercial real estate business is to be divested separately, the business will be equivalent to a listed company with a market value of 100 billion.

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< p > strong > large business enterprises will focus on building quality a href= "http://www.91se91.com/news/index_c.asp" > product line < /a > /strong > /p >

< p > Shenzhen shopping center is in the leading position in the whole country, and many commercial brands begin to show mature and even outward output under the careful carving of businessmen.

Huarun's "the Mixc", Xinghe's "COCO" series, Beijing based "Beijing based baerna", coastal group's "coastal city" and excellent "Zhuo Yue Hui" have become a hot commercial complex product line, and its replication and expansion speed will be faster and faster.

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This phenomenon is very natural in Guo Zengli, director of China shopping center industry information center, and represents a trend for the development of shopping centers in the future. P

He believes that the company's efforts to build product line brands contain multiple considerations: first, they will form a strong attraction for cooperative retailers and reduce the cost of investment.

After forming strategic cooperative relationship with some high quality enterprises, the shopping center's overall investment will be substantially "positive".

Secondly, the benefits of financing costs are self-evident, with low financing costs and high bargaining power. Excellent product lines can add to the attention of the capital market.

Third, it can reduce the uncertainty of the development cycle. Today, some shopping centers have delayed the opening hours due to problems such as investment.

But if it is a mature commercial product line, it will reduce or even eliminate this phenomenon, and enhance the trust and intimacy between the partners and partners, so as to form an alliance relationship.

Last but not least, strong, honest and word of mouth commercial brands will also attract the attention of the government.

As the shopping center is a powerful commercial carrier, it will bring impetus to the local industries and bring benefits for local consumption, economy, architecture, culture and land security. So the large enterprises have been competing to create high quality product lines in recent years to attract the attention of the local government, at the same time, as a weight for enhancing the competitiveness.

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< p > there are also large commercial real estate executives who privately told reporters in Nandu that the days before shopping center positioning for residential and office facilities will no longer come.

Nowadays, enterprises are gradually aware of the unique charm and commercial value of shopping centers. Many large enterprises are ready to list their commercial real estate business separately in the next 3 to 5 years. Then the domestic retail business market will usher in great development opportunities, and it is worth waiting for.

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