Knowledge That Retail Practitioners Must Acquire

Every day 18:00 to 20:00 will usher in the peak day shopping, 50% of the customers will choose to shop at this time, most of them are busy day workers. Relatively speaking, shoppers at 12:00 to 16:00 each day have the least number of shoppers, adding up to 10% of the total 4 hours a day.

　　 What is the most popular commodity?

In 2013, the top ten hottest items in the supermarket were vegetables, fruits, meat, fish, beverages, snacks, daily chemicals, clothing, sanitary products and cooking oil.

Vegetable ranking is mostly attributed to housewives. Compared with last year, the ranking of clothing has been improved. This is somewhat unexpected, but it also reflects the true feelings of some people: the quality of their own eyes is often more moving than the low price of the Internet.

　　 Busiest time: 18:00 - 20:00

The supermarket industry has two busiest periods a day, early in the morning and late in the evening. In Ma'anshan chain stores such as Carrefour and big RFA, about 20% of the day's customers come from 8:00 to 9:30 every day, of which nearly 9 are middle-aged and elderly. When they enter the supermarket, they often go straight to the goal, the freshest vegetables, fresh meat and eggs in the morning.

50% of customers will choose to shop at 18:00 to 20:00. Shopping Most of them are busy day workers, and a large number of families choose to take the supermarket as a walk after dinner.

　　 Busiest position: Cashier

Supermarket cashier has always been the busiest job. Take Carrefour supermarket as an example, on average, every cashier post receives about 450 customers per day, and meets the national day and Spring Festival holidays. Reception Customers can reach the top 1000 places. But there are subtle differences here. The checkout counters on both sides tend to have less traffic than those in the middle. Consumers eager to settle accounts may wish to try this direction.

　　 The most "local tyrant" customer 40 thousand yuan for a shopping trip

In 2013, excluding the unit group purchase, about 10% of the customers in Ma'anshan purchased more than 500 yuan of goods in a supermarket shopping. About 2% of the customers spent more than 2000 yuan on single shopping, and the single consumption of the most local consumers reached 43 thousand yuan. He bought a whole set of high-end household appliances.

　　 The most easily forgotten corner: supermarket lockers

A small checkerboard can easily store the belongings before shopping, but many careless customers forget to take them out when they leave the store. According to statistics from several large chain supermarkets such as Carrefour, in 2013, about 20% of the lockers were forgotten on the day, and about 8% of the containers were stored for more than a week.