Textile And Garment Industry Should Seize New Opportunities For Development In The New Normal

< p > < strong > recognize the new normal of internal and external economy < /strong > < /p >

< p > Yan Yan believes that < a href= "http://sjfzxm.com/news/index_p.asp" > textile industry < /a > is not independent in the global economy, and will be affected by the global environmental economy and domestic economic development. Therefore, we need to recognize the new normal of the international environment and the new normal of the national economy.

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At the international economic level, from the global economic crisis to the current economic recovery, it is not difficult to see that the world economy has improved. However, the distortion of economic development mode, economic structure and financial structure still exists in the world. P

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< p > as the three most important economic region in the world, the economic situation of the United States, the euro area and Japan is different now.

To judge whether the economy is improving or not, we need to pay attention to the leading indicators of the economy. By the MPI (purchasing managers' index) and employment rate, the current unemployment rate in the United States has dropped from about 10% to 6% in the peak.

In the euro area, in May this year, its purchasing managers index hit a new high of 53.5% since 2011. This led to the May euro area's purchasing economy index reaching 53.9%. Although in June, influenced by the French recession, the purchasing economy index of the euro economic zone decreased slightly, but still maintained at over 50%, which still reflected the development of the economy.

In Japan, the long term economic downturn has basically passed, and it has basically got rid of the long-term deflation and entered the growth stage.

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< p > Yan Yan also pointed out that the global economy has increased and the overall feeling is not strong enough.

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< p > first, there is no particularly prominent new economic growth. The new round of technological revolution has not yet formed a strong pulling effect on the global scale.

The IMF forecasts that the global economic growth in 2014 will be 3.6%, and the whole economic growth momentum is still weak.

This has also affected global trade, resulting in insufficient motivation.

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< p > two is that the unemployment rate in developed countries is still at a relatively high level, and the US employment is slightly better. However, the unemployment rate in the euro area is basically above two digits, which is quite different from that before the economic crisis.

The employment situation is not good, the unemployment rate remains high, and the willingness and ability to consume the whole market have declined.

Therefore, textile enterprises should consider their own market positioning, make timely adjustments under the condition of slow development, and work hard at sensitive prices and how to find market elastic demand.

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< p > three is the international political environment, and the regional political crisis is becoming more and more serious.

Whether it was Malaysia Airlines plane crash (a href= "http://sjfzxm.com/news/index_p.asp" > Ukraine < /a), it was also a smashed incident in Vietnam, or even a changing political situation in the Middle East, Egypt and Syria.

It can be said that regional political risks have been rising.

In this regard, when considering the global economic situation and investment orientation, textile enterprises should not only see development but also see crises.

In the new normal, textile enterprises need to have a clear understanding and consider all kinds of problems in the global economic situation.

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At the domestic economic level, Yan Yan also pointed out that three points need to be given special attention to P.

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< p > one is to experience the shifting speed of growth.

The era of rapid economic growth has ended. Now it has entered a new stage of improving efficiency. We should consider the progress of science and technology, improve the quality of workers, management innovation and design creativity.

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< p > two is concerned about the continuous adjustment of the structure.

This adjustment is normal and will continue to grow from lack to development, and from imbalance to rebalancing. Therefore, it is also an important foundation for China's future economy.

We need to make changes in the coordinated development of consumption, investment and exports. We need to pinpoint the creative demand accurately. We must first, second and third industries cooperate to drive economic development, and we should pform from self combat to cooperative operation.

No region or enterprise can be independent of the global economy and the whole industry.

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< p > three is to pay attention to the new normal policy.

We must realize that macroeconomic regulation has become the norm. In the past, the situation of purely stimulating the economy was no longer in existence. In the process of structural reform, the state will seek sustainable development with pain and pain. The government will focus on building a mechanism for fair competition so as to make the entry and exit of the market fairer.

The policy is conducive to the market and creating a fair competition environment. This is a very good news for the textile industry developed under the situation of full competition.

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"P > < strong > to improve soft power needs hard work of /strong > < /p >

< p > in Yan Yan's view, the textile industry must follow the trend and conform to the new normal of the international and domestic industries, so as to realize the pformation of industrial development.

There are many problems in the rapid development of domestic and foreign economy. However, when the speed of development falls, many problems will emerge.

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< p > the textile industry used to remanufacture, create light, speed and quality. What it did was the product, ignoring the brand.

Nowadays, these situations have become the challenges faced by the industry in the process of going forward.

In May this year, when the state leaders visited Henan, they proposed that China should be made to create changes to China, that China's speed would change to China's quality and that Chinese products would change to Chinese brands.

This is of guiding significance to the traditional textile industry.

In the future, the development of textile products should adapt to these changes and undertake the mission of innovation, quality and brand.

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China has long been a world-class manufacturing country. Among the major industrial products in the world, 500 varieties of China have more than 220 kinds of products, ranking the first in the world, such as cotton yarn, cotton cloth, chemical fiber, clothing and so on. P

But this world-class manufacturing power was realized on the basis of the rapid economic development in the past and numerous dividends. Cheap labor and massive resources were invested in the "world factory".

There are no advantages and disadvantages in manufacturing and creation, but the division of labor in different links in the industrial chain is different. However, as the pace of economic development slows down, the discourse power of different links in the industrial chain is different.

The profit of manufacturing is constantly compressed, and the space is constantly being narrowed. The manufacturing industry only has to increase creativity, at the same time, it is concerned about the national industrial upgrading policy, abandoning the "three low mode" of low cost competition, low added value and low end in the past to achieve creative manufacturing.

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< p > the urgency of this manufacturing industry exists in China and in other countries, but China is under greater pressure.

The United States has put forward the national strategic plan for advanced manufacturing. The United Kingdom has launched a strategy of high value manufacturing, encouraging local enterprises to produce more and more value-added products and increasing the proportion of manufacturing in the overall economy of the UK. Germany has launched the industrial 4 strategy to develop a new business model.

Under such a big background, we must attach importance to the level of manufacturing and creation, go from the low end to the high end, and enhance the soft power through the construction of our own brand.

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< p > China is a big manufacturing country, but its brand is relatively weak.

Brand not only refers to the terminal brand, but also the middle brand.

The fabric companies like Italy can do well in the middle brand and get a good return in the profit distribution.

Therefore, domestic enterprises should pay more attention to the promotion of industrial brand and service brand.

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< p > < strong > the new opportunities forced by < /strong > < /p >

< p > Yan Yan pointed out that in the aspect of textile products, Chinese textile also needs new thinking.

In the past, we only focused on ourselves, and now we should see that the whole industry is an open whole. Green manufacturing, flexible production, hardware thinking and Internet thinking should be promoted.

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< p > green manufacturing is the power of green economy.

The textile industry is a high resource input industry, but it is not ideal in terms of resource input and output ratio.

This is what the industry should pay special attention to in the future. Green economy promotes circular development and low carbon development. Low consumption and low emission green manufacturing technologies and processes will be the trend of development and introduction.

For example, the brand alliance ZDHC, initiated by 13 international retailers brands, is now working with the China Textile Industry Association to carry out strategic cooperation, and is committed to promoting the zero supply of harmful chemicals to the green supply chain.

In the current domestic and international economic and social environment, we must consider green manufacturing in order to achieve sustainable development.

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< p > Internet thinking is also indispensable for development in the new era.

For the textile industry, there are many points in the Internet that can be excavated at the intersection of technology and humanities.

This year's "millet porridge" trial can lead to some thinking. In March this year, after winning a new round of investment, they put the experience of millet mobile phone in the marketing of their shirts, put the crossover point on the Internet, and through the Internet thinking to do the marketing of the textile industry's terminal products, the 80 fabric a href= "http://sjfzxm.com/news/index_p.asp" > shirt < /a > after the launch of the Internet, nearly twenty thousand pieces were sold in 22 minutes, and 300 cotton long sleeved shirts were sold out in 5 minutes.

It is also a question mark whether the mode of millet is sustainable and replicable in the textile industry.

But the industry must recognize that Internet thinking has affected everyone's life and also affected the manufacturing industry.

Therefore, the industry will continue to deepen this aspect before we can better tap the demand elasticity of consumption.

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In the new connotation, when making product development, green manufacturing, flexible production, service innovation and free from conventional thinking are all the efforts and pursuits that the entire textile industry needs to strive for in P.

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< p > China's textile industry is in a new era of change. How to recognize the new normal and adapt to the new pformation and inject new connotation is the direction for textile enterprises to make product development in the next 5 or 10 years.

Recognizing that the new normal is knowledge and adapting to the new changes is an attitude. With knowledge and attitude, inject new connotation should be the methodology of our discussion and development.

For enterprises, pressure and problems are not terrible. The key is to choose the right method to analyze problems, solve problems, throw away the burden and enter a new stage of development.

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