E-Commerce Supervision Into Self Injury And Platform Will Be How To Choose?

< p > the selling event originated from a small trading company, "Xiang Peng Heng Ye", which made fake brand authorization documents and customs declaration documents. In the name of original purchase or purchase, it sold luxury items through the electronic business platform.

Once this incident was exposed, the platform vendors were pushed to the cusp of the storm. How could the future business operators choose their own platforms and platforms? What are the options for the future electricity supplier in terms of product quality supervision? < /p >

< p > < strong > B2C < a href= "http://sjfzxm.com/news/index_cj.as" > electricity supplier < /a > "proprietary + platform" mode becomes mainstream. < /strong > /p >

< p > in recent years, China's online retail market has achieved explosive growth.

Among them, B2C electric business relies on its advantages in the category, as well as the gradual follow up and improvement in the logistics and after-sales service experience. It has promoted the scale of B2C pactions growing and ushered in the prosperity of B2C market.

The forward-looking Industry Research Institute released the "2014-2018 year China e-commerce market outlook and investment strategic planning analysis report", which shows that the proportion of B2C in the online retail market is rising all the way, and the annual proportion of 2013 (2013 stores) has reached 35.1%, which is 28.3 percentage points higher than that of 6.8% in 2008.

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< p > B2C < a href= "http://sjfzxm.com/news/index_cj.as" > electricity supplier < /a > can be divided into platform electric business, self operated electricity supplier and vertical electricity supplier.

Simply understand, the platform type electricity supplier is to build a shopping mall on the Internet to attract businesses to enter, to achieve annual profits, advertising fees, commissions and so on to achieve profits; the self operated electricity supplier, namely, the business enterprise itself, sells goods at a high price through the low price to sell online, in order to earn the difference profit; vertical e-commerce, namely, a brand enterprise in a subdivision area, builds its own website to sell its own brand products.

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< p > specific, Tmall is a pure platform type of electricity supplier, while jumei.com, Jingdong, Amazon, and No. 1 store /1 all adopt the mode of self run + platform. They can sell the brand that can get the authorization of the platform or the right of distribution, through proprietary mode, but can not get the authorized brand, and then open it to the third party merchants. The third party sells products on the electronic business platform, and then extracts a certain proportion of commission from the paction volume.

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< p > < strong > the quality of the platform type electricity supplier is controlled as /strong /strong > < /p >.

< p > platform electric providers have many advantages: diversified profit models, stable profits, and strong ability to resist risks, and they can rapidly expand the category and have broader development space.

Therefore, in recent years, the self operated B2C electric providers have broken through the bottleneck and have switched to the open mode. All the mainstream e-commerce platforms have speeded up the business to enter their open platform.

Such as Jingdong, jumei.com, Amazon, 1 mall and so on, are gradually expanding the third party platform from their own businesses.

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< p > > a href= "http://sjfzxm.com/news/index_cj.as" > third party < /a > platform business has also brought great benefits to the electricity supplier enterprises.

According to the data in jumei.com prospectus, the total turnover of jumei.com's third party business in 2013 amounted to 40352 billion US dollars, accounting for 49.42% of the total annual turnover.

Jingdong's direct sales revenue in 2013 amounted to 67 billion 18 million yuan, third party services and other revenue were 2 billion 322 million yuan, while third party business was relatively small, but the growth rate was very fast (241 million yuan in 2011, 1 billion 46 million yuan in 2012).

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< p > however, there is a fatal flaw in the platform electricity supplier, that is, the quality of the products of the third party platform is difficult to control.

Although all electric business enterprises will conduct qualification examination and payment guarantee to guarantee the quality of products for third party platform merchants, these measures can not fundamentally eliminate fake products.

On the one hand, it is difficult to quickly identify the qualification document fraud. On the other hand, the commodity platform can not be controlled in the specific sales process, which left a loophole for businesses.

Once a fake happens, the negative impact on the whole platform and even the brand can be huge.

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< p > < strong > will self electric business replace platform electricity supplier? < /strong > < /p >

< p > self operated electricity suppliers can control the source, supply and logistics of commodities, and realize the vertical supply of goods. This provides a strong guarantee for the quality of commodities, which just makes up for the inherent defects of the platform business model.

From this perspective, the self operated e-commerce mode is better.

Especially for the listed e-commerce enterprises, product quality control is particularly important. Self employment may be a better choice.

At present, jumei.com has indicated that the business model of platform like plates may be rebuilt in the future and gradually turn to self operation.

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< p > of course, there are also some disadvantages in the self run mode. The gross profit level is low, the profit is difficult to guarantee, and the whole business is still a small profit business mode.

The author believes that there are advantages and disadvantages of platform based e-commerce providers and self operated e-commerce providers. Platform based e-commerce providers will not be replaced, and open platform is still an important direction to increase profits in the case of self profitable e-commerce mode.

In the future, every platform will have greater efforts in commodity quality control, and the qualification examination for merchants will be more stringent.

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