Fast Fashion Brand Crisis Is Frequent, Footwear Industry Is Approaching Winter?

< p > "compared with the 2008 financial crisis, this round of SMEs' crisis is more serious."

In August 7th, Lu Yao, chairman of information technology of Fujian Run Feng Tang, told reporters on twenty-first Century economic report.

As a senior brand marketer who served as executive officer in several shoe and garment enterprises, Lu Yao had a premonition about the crisis. "Exposure is a big business with some influence, and many small businesses fail to pay attention to too much."

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< p > and the collapse of traditional shoes and clothing enterprises will involve the whole industry chain. Many upstream suppliers will go bankrupt. The chain reaction will lead many small suppliers to rush to the relevant enterprises to collect debts when they hear some news.

"Now that people are in panic, they are afraid that their creditors will suddenly disappear."

One industry insider said.

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< p > < strong > < a > href= > > http://sjfzxm.com/news/index_p.asp > /a > not case < /strong > /p >

< p > July 25th, the Hongkong listed company Fujian 1353.HK announced that its chairman, Ding Hui, had lost contact with the company. At that time, it was only six months since its listing.

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When p was listed on the market at the beginning of this year, it was once known as "releasing satellites" by the industry. Because of the decline of the traditional clothing industry, the company had confidence in many garment enterprises.

But in such a company, the chairman has no sign of "missing", and many suppliers are still recovering their wages.

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At P, it was rumored that Ding Hui lost money because of poor management, but so far, the reason for losing contact was not clear, but the volume was confirmed and premeditated.

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< p > July 31st, the board of directors of Hongkong said that in January 27th and April 3rd this year, a total of 82 million 280 thousand yuan of its wholly owned subsidiary, Ding Hui, was pferred to a British Virgin Islands company's account. In January 27th and March 31st of this year, Hongkong had instructed the 160 million yuan and 2 million 500 thousand yuan in the bank account of the Bank of communications in the Bank of communications to pfer to the bank account of the local bank of the world.

This means that Ding Hui pferred four yuan to 228 million yuan from Jan. to April.

At present, the company has called the police. Although it is called normal operation, the stores are in the state of clearing up and returning the funds, and some suppliers also stop supplying.

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< p > Ding Hui lost contact with the wind, and the owner of another fast fashion brand HOPERISE (Hope Les) in Quanzhou was also lost last week.

In August 3rd, news came out that the boss of the shop, Zhang Rui, lost contact with the company, but the supplier refused to make money.

It is also understood that the operation of the brand is not good, and the banks that have worked with the company have already terminated their lending relationship.

According to the news from the southeast morning post, although the company's boss lost contact, the company is still in operation.

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< p > > a href= "http://sjfzxm.com/news/index_p.asp" > < < /a >, the boss lost contact situation in Quanzhou has long been a clue, but because the company is a listed company and attracted media attention.

In Singapore's listed shoe companies, the Fujian Jinjiang alligator Group factory has also been shut down for several months, starting from the end of last year, and unable to contact the person in charge.

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< p > data show that alligator was founded in 1983 and its predecessor was the Yang Dai shoe and hat factory. Alligator claimed to have made the first pair of sports shoes in Jinjiang.

In 2008, alligator was listed in Singapore and operated by multi brands, including two men's wear brands, 5 molding production lines and over 2000 employees.

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< p > however, some employees disclosed that the company had already owed wages before the end of the 2013 (2013 stores). The senior executives said that after the festival, the normal business would be repaid.

However, this has been delayed for half a year, so far the employees have not received the wages owed.

At present, the activist group's alligator Light Industry Development Co., Ltd. and its Hemingway shoe industry employees are involved in safeguarding rights.

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< p > employees applied for arbitration in May, and the company promised to reissue their wages at the end of July, but it was still empty.

According to the twenty-first Century economic report reporter, the relevant employees are still in the right to protect, and can not contact the person in charge of the enterprise.

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< p > < strong > three factors overwhelm small and medium enterprises < /strong > /p >

Wei Hongtao, former executive director of a sports brand, said in an interview with the twenty-first Century economic report that most of the enterprises in Quanzhou were traditional shoes and clothing enterprises. Most of the enterprises did not keep pace with the times in the rapid expansion, but they still operate in the traditional mode of thinking.

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< p > "many" a href= "http://sjfzxm.com/news/index_p.asp" > small brand < /a > still think to make a brand is to open a shop, or to advertise.

But that era has passed, and in today's retail market, business thinking and market demand are seriously disconnected.

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< p > public data show that as of November 2012, the total number of industrial enterprises in Fujian Jinjiang reached 20 million yuan, and the number of industrial enterprises totaling more than 100 million yuan reached 1580. The total number of industrial enterprises with a total income of more than 5200 yuan reached 100 million yuan.

In these enterprises, traditional shoes and clothing enterprises occupy more than half of the territory. Some people once dubbed the CCTV sports channel as the "Jinjiang channel", and Quanzhou can also see the famous brand of celebrity endorsement everywhere.

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< p > Lu Yao said that before 2008, a large number of small and medium-sized brands could earn some money through the expansion of channels and horse racing, and some of them had already been listed before the financial crisis in 2008. At present, the operation of the small and medium-sized brands has been very good; and the second groups of enterprises survived after being tested by the financial crisis. They also survived the listing. The foundation of better operation was fairly normal. In recent years, the third batch of enterprises appeared again, but because of the influence of the big environment and the business mode, the brand foundation was not solid enough, barely listed, and the financing was not as good as liabilities.

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< p > < strong > there have been rumors that the chairman of the board of directors had lost too much debt before listing.

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< p > besides the format and mode of operation, the impact from e-commerce is also frequently mentioned by Wei Hongtao and Lu Yao.

Wei Hongtao said that many small and medium-sized enterprises have not made any changes under the impact of the Internet, but they still do according to the traditional store plus advertising mode. Most of the funds are wasted in invisible places, while the target population has not received effective information.

"The homogenization of market products is serious, and the mode of thinking is traditional. Currently, it is also impacted by e-commerce and the cost is high."

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"P" and Lu Yao also said that at present, a brand can easily store hundreds of stores, or even thousands, and seven or 80% of them are still in a state of operation. Some of them are still in a state of loss.

"Last year, there was a 200 million scale women's clothing brand looking for us to do brand consultation. The results showed that there were more than 100 million yuan in inventory, and only 2 of the garments sold in one season.

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< p > traditional shoes and clothing enterprises are becoming more and more difficult under the traditional mode of thinking.

A Quanzhou journalist told reporters on twenty-first Century economic report that at present, the usury of traditional shoes and clothing enterprises has reached 7 points, and not everyone can borrow them.

Banks are also cautious about the traditional mode of granting loans.

"Now many companies go to middlemen to ask for loans from banks.

Not at all, and not how to get loans again in the next year. "

Lu Yao expresses.

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"P >" 500 million yuan scale of traditional shoes and clothing enterprises if there is no risk of pformation, in fact, the current operation has been very difficult.

If there is a collapse, there are hundreds of households. "

He said.

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