Anta Interim Net Profit Rise And Orders Growth

< p > > a href= "http://sjfzxm.com/news/index_cj.as" > China < /a > main sports shoes and clothing producers and sellers. Anta Sports Products Limited announced on Wednesday that net profit rose 28% in the first half of the year, and the order for orders in the first quarter of 2015 was on a low double-digit increase. The share price hit a new high of more than three years, and the market went up by more than half.

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< p > Anta announced its performance at the stock exchange at noon. The net profit in the first six months ended June was 803 million yuan, compared with 626 million yuan in the same period last year, and the profit per share increased from 0.25 yuan to 0.32 yuan in the same period last year.

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< p > > a href= "http://sjfzxm.com/news/index_cj.as" > Company < /a > also announced that orders for orders in the first quarter of 2015, which ended in July, were recorded on a low double-digit increase year by year, reflecting the company's capability of sustainable growth.

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< p > management reveals that the company has the concept of "going out" in the future.

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< p > "we will continue to focus on the Chinese market. The overseas strategy has not yet started. It is difficult for the brand to go out. The future concerns not the brand going out, but the enterprise going out."

Ding Shizhong, chairman and chief executive of Anta, said at the press conference, but did not disclose details.

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< p > he cited two examples of internationalization of enterprises through mergers and Acquisitions: Chinese personal computers and mobile phone brand manufacturers Lenovo bought IBM PC business, and Chinese private car manufacturer Geely bought Volvo.

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< p > a href= "http://sjfzxm.com/news/index_cj.as" > excessive < /a > expansion and product homogeneity are too high, so that the sports industry has fallen into the dilemma of excessive inventory and sales stagnation since 2011, including Lining, Anta and other large brands have experienced the bitter pill of regressive profits.

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< p > Anta pointed out in the announcement that although China's domestic sporting goods industry's inventory level and price reduction activities have gradually improved, but the overall lack of product differences and fierce competition between the industry, so that the industry still has uncertainties.

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In the first half of the year, the turnover of the company increased by 22.4% to 4 billion 120 million yuan, and the gross profit rate was 45.1% at the same period, up 41.1% percentage points from the same period last year, 4 percentage points P.

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< p > as for advertising and publicity expenses, the percentage of business turnover increased by 0.9 percentage points compared with the same period last year.

The company said that because of hosting the Sochi Winter Olympic Games this year as a sports year, hiring new NBA players to endorse new products has also increased operating costs.

In addition, the proportion of FILA brand self employment increased, and the cost of personnel and rental increased, but the total expenditure was still within the budget.

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< p > Anta currently has 7701 stores, including 987 children's sporting goods stores and 441 FILA stores in mainland China, Hongkong and Macao.

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After the announcement of the P, Anta's share price rose at midday, and its intraday sales rose by 5.3% to a high level since July 2011, closing up 5.17% to HK $14.24.

It has risen 7.12% in the past month.

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