Coach Revenue And Profits Fell Double, China's Market Is Strong

Recently, P, the largest luxury handbag manufacturer in the United States (Coach), announced its 2014 financial year performance report.

The report shows that sales in North America in fiscal year 2014 dropped from 11% US dollars to 3 billion 100 million US dollars in the same period last year of US $3 billion 480 million.

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< p > > a href= "http:// www.91se91.com/news/index_c.asp" > North America < /a > direct sales in fiscal year 2014 decreased by 10% compared to the same period, while same store sales fell 15% year-on-year.

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At the same time, the net sales of Coach in fiscal 2014 decreased by 5% to US $4 billion 810 million from US $5 billion 80 million in the last fiscal year, with net income of US $870 million, compared with 1 billion 70 million US dollars in the same period last year. P

According to the constant exchange rate, sales in fiscal year 2014 decreased by 3% compared with the same period last year.

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< p > industry insiders say that the performance of Coach in North America has been reflected in the last fiscal season. Not long ago, the brand closed 70 stores in North America, and the market environment in North America was very bad.

Part of it is due to < a href= "http:// www.91se91.com/news/index_c.asp" > brand design < /a >, the lag of development strategy, and the other part comes from the impact of new luxury brands such as Michael Kors and Kate Spade.

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< p > > for this, "a href=" http:// "www.91se91.com/news/index_c.asp >" Cox "/a" (Coach) CEO Victor Luis said that in fiscal year 2014, the company was full of challenges, especially in North America, ladies handbags and accessories business.

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< p > but it is undeniable that the 2014 fiscal year is also a year of many achievements, including the successful integration of retail business in Europe, the total sales in China increased by more than 25% to 545 million US dollars over the same period, and double-digit growth in same store sales, pushing global male business sales to about 700 million dollars.

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< p > it is reported that in order to cope with the sluggish market, the future Coach will launch a package of brand remodeling plans, including the launch of the first design series of Stuart this autumn, and the launch of a new modern luxury retail concept in several major stores during the holidays.

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