Prada Enters The Development Downturn, China'S Market Keeps Rising

< p > recently, the luxury group Prada (Prada), which listed on the "a href=" http:// "www.91se91.com/news/index_c.asp" > Hongkong < /a >, released its first half sales figures: net operating income of 1 billion 750 million euros, an increase of 1% over the same period last year.

The group continued to languish in the South Korea, Hongkong and Singapore markets, down 2% from a year ago.

However, the mainland market was strong, and the second quarter increased by 12% over the same period.

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< p > > a href= "http:// www.91se91.com/news/index_c.asp" > Prada < /a > (Prada) group said that half year's performance has been determined by the unfavorable exchange rate trend, and the revenue has been increased by 4% according to the fixed exchange rate.

At the same time, the wholesale and retail business of the company increased by only 1%.

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< p > sales volume of wholesale business increased by 2% to 288 million euros at fixed exchange rates, and retail sales increased by 5% to 1 billion 442 million euros.

Retail is the most important sector of the group. Its 566 a href= "http:// www.91se91.com/news/index_c.asp" > Direct shop "/a" accounted for 83% of the total turnover.

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< p > it is understood that as of January, there were 27 Prada outlets in mainland China, mainly distributed in Beijing, Shanghai and Guangzhou.

In March of last year, the group opened 1 shops (opening 2, closing 1), and had a clear gap with plans to open 12 stores in China.

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< p > but Prada (Prada) is still optimistic about the Chinese market. Carlo Mazae, vice chairman of the group, announced at the beginning of the year that in the coming year, it plans to increase 80 branches worldwide. China is the first target and will add 10-15 branches.

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< p > related links: < /p >

< p > Coach the performance of North America has shrunk in the last fiscal season. Not long ago, the brand closed 70 stores in North America.

Partly because of the lagging nature of brand design and development strategy, the other part comes from the impact of new luxury brands such as Michael Kors and Kate Spade.

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P, Victor Luis, chief executive officer of Coach, said that in fiscal year 2014, the company was full of challenges, especially women's handbags and accessories business in North America.

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< p > but it is undeniable that the 2014 fiscal year is also a year of many achievements, including the successful integration of retail business in Europe, the total sales in China increased by more than 25% to 545 million US dollars over the same period, and double-digit growth in same store sales, pushing global male business sales to about 700 million dollars.

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< p > it is reported that in order to cope with the sluggish market, the future Coach will launch a package of brand remodeling plans, including the launch of the first design series of Stuart this autumn, and the launch of a new modern luxury retail concept in several major stores during the holidays.

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