Jiangcheng Clothing: Electricity Supplier Performance Has Shrunk

This year, Liu Jun (a pseudonym) has become more and more anxious. His dress less than a href= "http://sjfzxm.com/news/index_x.asp" > Taobao shop < /a >, from more than 20 thousand months to more than 10 thousand yuan in the second half of last year, sales continued to decline in the first half of this year.

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< p > Liu Jun's store is only a microcosm of the clothing business in Wuhan.

Reporters learned that, in the top 20 sales of clothing business in Wuhan, many of the first half of this year sales fell cliff type, one of them has a benchmark significance of the electricity supplier, the performance fell by 90%.

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< p > industry analysis shows that the electricity supplier has gone through the early era of "clean up cheap". In the scramble of the mobile Internet and jumei.com, the best products and so on, a Taobao user dividend is coming to an end.

"The electricity supplier wants to expand the scale again, only the brand line can go."

The head of Taobao's search Department said "ghost seven".

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< p > < < a href= > http://sjfzxm.com/news/index_x.asp > > Wuhan > /a > a well-known clothing electric business. Last year, we converted thousands of square meters of warehouses into thousands of square meters of warehouses, and the performance in the first half of this year has also shrunk by 90%.

Yesterday, a person familiar with the matter revealed that the clothing electricity supplier has a benchmarking significance for Wuhan, and its performance has shrunk, making the industry feel chill.

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< p > reporter learned in the interview that in the top 20 sales of clothing business in Wuhan, there are still more than 70% sales of electricity suppliers.

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< p > "can be said to be a large area of underground slippery, the situation is very grim."

Liu Jun told reporters that a leading manufacturer of clothing for middle-aged and elderly people in Wuhan was fifty thousand or sixty thousand sales last month, but only twenty thousand or thirty thousand can be made this year.

Many friends are wondering why this year's clothing electricity supplier is so difficult to do "/p".

Less than P, Liu Jun is not the only one who doubts. Wang Jing is the seller of a group of women's clothing Taobao stores in Wuhan.

He told reporters that the sales volume of his Taobao store dropped nearly 30% in the first half of this year. Although he did not lay off his staff, the shop's "small two" were obviously idle, which made him feel a little nervous.

"In fact, from 2012, many peers began to feel tired.

By 2013, this effort has become more evident in sales, and has continued to intensify this year.

Wang Jing introduced.

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< p > from 2008 to 2011, Wang Jing believes that this is the "golden four years" for the development of clothing business in Wuhan.

"At that time, online shopping is still in the era of" cheap cleaning ". Consumers' trust in the Internet is not high enough to buy things that are low in price.

Wang Jing analysis, Wuhan's rent, land prices, labor costs are not high, the overall cost of production is lower than the coastal area, and relying on Hanzheng Street, Wuhan shop selling products "cheap and cheap", "in 2004 or so, Wuhan has seized the initiative."

"If you can find cheap sources at that time, you can easily get high traffic."

Mao Zhibin, an associate professor at the school of information management, Hubei University of Economics and a special lecturer at Taobao University, said that during that period, Wuhan was born in one percent, the women's clothing such as the capital and so on, and the well-known Taobao shop in the country.

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< p > however, in Mao Zhibin's view, the environment of the whole electric business has changed a lot now. "Cheap" has become a "quality" and "Amoy service". The price of online shopping is higher every year, and the era of extensive development of electric business is over.

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< p >, he said, women's clothing business is an excessive competition industry. With low price, it is difficult to stand out. Now well done women's clothing sellers are fast changing enterprises with unique design concepts, distinctive styles and clear positioning.

"Several well done sellers in Wuhan are now in the throes of pition, including the precipitation of brand stories, the determination of styles, and so on, and this is also the reason for the decline in their sales."

Mao Zhibin said that local clothing business operators have already realized this problem, and many are developing their own high-end brands. "Brand is the shortcoming of Wuhan clothing business operators, but high-end is not simply to raise prices, the corresponding design and quality is the core."

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< p > at the same time, Zhang Qingsong, the boss of the cafe group, believes that compared with the coastal areas such as Jiangsu, Zhejiang, Guangdong and Fujian, whether the information is acquired or the pformation of thinking has taken place, Taobao stores in Wuhan are lagging behind. This may also be an important reason why Wuhan business is becoming more and more difficult.

"At least half a year or a year, some new knowledge, such as Taobao's rule changes, has been used for half a year by other people, and we may know."

Wang Peng, a boss of a clothing factory in Gutian, Hankou, has told reporters that he goes to Shanghai or Hangzhou every two or three months to take part in the local electricity supplier training meeting. "There is not only a small number of e-commerce exchanges in Wuhan, but also obsolete information.

The electricity supplier is a fast changing industry, and the competition is brutal. The lack of information often brings about fatal consequences.

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< p > in addition, in the industry chain of the electricity supplier, Zhang Qingsong also believes that the gap between Wuhan and the coast is still very large.

"Easy pressing cargo" is the biggest problem facing the clothing business.

But Guangdong's enterprises can control better because they have better industrial chain support. "

In March of this year, Zhang Qingsong moved the store to Humen, Dongguan. He introduced that Humen has a very complete industrial chain of electric business. "There are specialized electric mall, the production company is responsible for design and production, and even the pictures are taken well.

We go to pick up the goods, whether it's one or one thousand, the price is the same, and there is no need to worry about shortage.

"But in Wuhan, a lot of wholesalers are not willing to talk with you, or they want to pay a high price."

Zhang Qingsong told reporters that Taobao store had to take more goods, "and it is very difficult to make a model after the explosion, it is likely to go to Hanzheng Street to find a broken cargo."

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< p > Wuhan's low price advantage is fading away.

The imperfections of the industrial chain have virtually pushed up the cost of the electricity supplier.

Wang Jing told reporters.

"Moreover, the electricity supplier in Dongguan has formed a cluster effect, which is very large, and the express cost is also lower than that in Wuhan."

Zhang Qingsong introduced.

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< p > recently, an article on "ghost foot seven" of Taobao's former search department was widely circulated in the WeChat circle of the industry.

In the article, he predicts: in the next two years, 50% of the electricity supplier enterprises will die.

"Ghosts seven" analysis, he made this judgment for two reasons: first, there will be more powerful enterprises pformation of electricity providers under the line, Taobao electric providers will face a significant increase in competitors, two is the PC traffic will decline, will not play the mobile Internet business enterprise, will go downhill.

"We have realized the urgency of the situation.

Not only are we facing challenges, but even Taobao itself is facing challenges. "

Wang Jing said, including vip.com, suning.com, jumei.com, superior products and other electronic business platform development, the future Ali's dominance will change.

"Especially this year, Jingdong and WeChat's hand in hand, there should be a big increase in sales.

In contrast, Ali has not made much breakthroughs in mobile Internet.

"Ghost feet seven" means.

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Dong Sheng, President of Wuhan dragon world apparel Co., Ltd., told reporters that the company has been trying WeChat sales this year. "Compared with the traditional electricity supplier mode, WeChat can achieve more low-cost and accurate information delivery, and the user group is relatively stable," P told reporters.

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< p > industry insiders predict that the flow of PC Internet will gradually lower than the flow of mobile Internet in the future. The existing Taobao electric business mode has become the Red Sea, and the future mobile Internet is the blue ocean.

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