Fujian Hope Company Confirms That The Boss Is Expert In Walking, And Homogenization Is The Root Cause.

< p > < < a href= > http://sjfzxm.com/news/index_z.asp > > Hongkong > /a > Ding Hui, chairman of the listed company, Quanzhou, has been confirmed that the volume has been lost. After that, enterprises in Fujian and Quanzhou have been exposed to several similar incidents.

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< p > world company today call Hope Les brand owner Quanzhou red Rui Xing Textile Co., Ltd.

A front desk customer service staff confirmed that the boss had indeed lost contact.

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< p > Red Rui Xing customer service: it is impossible to contact, but now the company is working normally.

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< p > reporter: is the salary now issued? < /p >

< p > Red Rui Xing customer service: wages were issued last month.

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< p > reporter: do all people have wages? < /p >

< p > Red Rui Xing < a > Customer Service < /a >: we do not know specifically, anyway, we have received wages here.

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< p > data show that Hope Les introduced the domestic menswear brand from Germany in 2006 to Quanzhou redruing International Co., Ltd., located in the 28 to 35 year old man.

In 2007, Hope Les opened his first store in Shanghai. Since then, it has opened 372 stores in China.

Earlier this year, a person in charge of Hong Ruixing's company also said that the brand was considering the listing of Germany.

But now the boss is lost, but the supplier can't get through the money.

An insider disclosed that the brand was not in good condition and that the bank that had worked with the company had terminated its lending relationship with it.

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< p > in addition to Quanzhou Rui Xing company and another shoe company listed in Singapore, Fujian Jinjiang alligator Group factory has also been shut down for several months, starting from the end of last year, and unable to contact the person in charge.

The world telephone company has been calling the alligator company today, but the telephone failed to connect until the deadline.

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< p > public data show that as of November 2012, the total number of industrial enterprises in Fujian Jinjiang reached 20 million yuan, and the number of industrial enterprises totaling more than 100 million yuan reached 1580. The total number of industrial enterprises with a total income of more than 5200 yuan reached 100 million yuan.

In these enterprises, traditional shoes and clothing enterprises occupy more than half of the country.

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< p > the key to sports brand marketing experts CEO Zhang Qing told the world company reporters that in such an industry, there are so many similar companies with similar operations and similar products. It is a delicate thing: when the industry is good, there is a lot of glory. But once the industry goes into the cold winter, it will not happen.

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< p > Zhang Qing: because Jinjiang's industrial chain is relatively more concentrated, from raw materials to production, processing and manufacturing has formed a large-scale economy, and it has a successful precedent. The power of example is endless. When Anta, XTEP and other enterprises are bigger and stronger step by step, it will surely be a great temptation, and the industry chain that it has been relying on is relatively perfect. It should be said that a brand can be established and registered in a trademark.

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< p > for large companies, it is easy to rely on their own capital advantages and tide over difficulties in crisis.

Anta, for example, has experienced a series of shop closes, and Anta's revenue has finally recovered in the first half of this year, reaching 4 billion 120 million yuan, an increase of 22.4% over the same period last year and a net profit of 800 million yuan.

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< p > but is it only a dead end for a small company in a crisis? Of course not.

Zhang Qing believes that following the wind will die, this is natural, but for many brands in Jinjiang, we should take a long-term view.

For example, some Jinjiang brands are beginning to pay attention to outdoor products, which is very good.

The industry is just starting, and there is still room for growth in the future.

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< p > Zhang Qing: you can see that some small brands focus on outdoor activities instead of doing things like wind and water. For example, some do mountaineering, others do hiking, others focus on functional clothing, others focus on supporting some peripheral products, and their scale is not very large. Hundreds of millions of enterprises are few, tens of millions of, just like the stage of the emergence of Pan sports products.

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