The Footwear Industry In Fujian Has Lost The Wind. Experts Say Downhill Is Inevitable.

< p > > a href= "http://sjfzxm.com/news/index_c.asp" > Fujian < /a > footwear industry suddenly sprang up the "lost contact" wind, and the three companies of North Korea, crocodile, and parks have successively reported the loss of their employers and arrears of wages.

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< p > Zhang Ruibiao, chairman of Quanzhou red ruxing Textile Co., Ltd., the news of "running away" is from a forum bar in Quanzhou.

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< p > a netizen broke the news that the factory of Fujian Jinjiang alligator group had been shut down for several months, and the company owed some of its employees' wages.

Reporters learned that the company's staff pay matters continued from the end of last year to today, because of corporate finance problems have been unable to pay, employees can not contact the boss, and some employees have been through the local labor dispute arbitration committee to defend their rights.

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< p > July 23rd, < a href= "http://sjfzxm.com/news/index_c.asp" > half new < /a > Fujian stock index (01353) shares plunged sharply, from 2.15 yuan in July 18th to 1 yuan, more than 50%, 23 days suspension.

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< p > July 24th, according to the Hongkong daily news, the certification blogger is Chen Liling Linda, general manager of Dingxin shoe material Co., Ltd., Quanzhou. The president and Ding Hui, his wife Chen Ruiying (Shun Xing general manager of building materials), have defrauded and owed a lot of money. Now two people absconded with the money.

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< p > these three enterprises are traditional shoes and clothing enterprises. They still operate in the traditional mode of thinking.

Is the sudden collective "lost contact" a declaration of war on the traditional mode? < /p >

Zheng Xinan, deputy director of the brand research center of the Beijing Capital Economic and Trade Center, interviewed by CNR net financial reporter, responded that the downtrend of traditional shoes and clothing industry is inevitable. P

In particular, sportswear is more obvious, like the original Lining and 331 degrees, which are now very large.

With the rise of the Internet consumption mode, now 80 and 90 are becoming the main consumers of consumption. In the next 30 to 50 years, online consumption will be driven. O2O is the way out for the industry.

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< p > < < a href= > http://sjfzxm.com/news/index_c.asp > > store > /a > the cost of selling products, including land price and manpower, is far higher than that of the electricity supplier.

Therefore, the supply chain is gradually unable to supply, and there are also arrears of wages and losses.

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According to P, traditional shoes and clothing enterprises are more difficult to operate under traditional thinking mode, and their capital turnover is also limited.

The shoe clothing business entity store business mode has gradually been replaced by the electricity supplier mode, whether it is only pformation O2O to escape the fate crushed by the wheel of history.

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< p > Zheng Xinan believes that physical stores will not disappear. Like analogy media, paper media are going downhill, but they will not disappear. They will be a high-end channel acquisition way.

The same is true for physical stores. The attributes will change, and the greater role in the future may be for entertainment.

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