The More Expensive Baby Clothes Are, The Better.

< p > however, the consumption habit of this "a href=" http://sjfzxm.com/news/index_x.asp "to catch up with" /a "high priced children's clothing is only a period of adjustment for many parents and one child. When this stage is passed, more and more parents will realize that the most expensive children's clothing is not necessarily the best, and fully understand the scientific standard of choosing children's children's clothing, and gradually become rational consumption. This is the most healthy and long-term state of the baby's children's wear market.

Therefore, the more expensive the better, the selling phenomenon will not last long. The children's clothing enterprises should still stabilize their price in time, so that the used consumers feel value for money, so that children's children's wear brands can rise when they are popular and tend to be rational.

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< p > < strong > resolute not to drop < /strong > /p >

< p > < strong > makes people think that the price is reasonable. < /strong > < /p >

< p > parents always want to give their children the best, but the best is not for most people to afford.

However, young parents are not sure where their children's clothes are, and they will be defaulting as expensive. That's why the more expensive children's clothing is, the better they sell.

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Less than p young parents said that they didn't want to buy too expensive products, but when they bought them, they thought that the quality of the baby's children's clothing was more secure, and then they would buy the best as far as possible within their own range. Only a month later, they found that their children's clothes cost so much money, but they could not be worn very soon.

Grandparents with children's experience also prefer to buy more expensive products for their children. It is because four old people are surrounded by a newborn. They want to express their love for their children. Instead, they may have internal comparisons, causing them to temporarily ignore the previous experience of taking children. < a href= "http://sjfzxm.com/news/index_x.asp" > < /a > a small amount of irrational consumption.

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< p > in addition, merchants also take the consumer's shopping psychology, insist on the high price tag and seldom discount, create a false appearance of asking for a price.

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< p > "when consumers buy more expensive commodity habits, they do not trust children's brand names that regularly offer discount activities.

It is believed that those children's children's clothing brands that engage in promotional activities are chosen because they can't sell or even have poor quality. The price reduction just shows that the price before this brand is expensive, only after the discount price, so the quality can't be compared with those high priced products that are not discounted.

Wang Jingzhi, head of the Barbara store, told reporters.

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"P" is precisely because of these reasons, there will be fewer children in children's clothing discount, but the high price children's clothing sales are hot.

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< p > < strong > increasing rationality < /strong > < /p >

< p > < strong > consumers buy right, do not buy expensive < /strong > /p >

< p > at present, this kind of consumption psychology that only depends on the price to measure the quality of products is only a period of adaptation. When the family adapts to the situation of many elderly children, the consumption will gradually become rational.

For example, the elderly will guide their parents, baby clothes, and then fine also have to be cotton, otherwise not conducive to the growth of the baby, it is best not to dye, so that health.

With the establishment of these two standards, young parents have a certain understanding of the purchase standard of baby clothes, and will no longer blindly buy those clothes that are beautifully designed, laborious and expensive, but not suitable for babies.

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"P" is a standard of consumption for young parents who are becoming a standard for children's children's clothing science. In this rational consumption trend, how many of those baby child clothing brands that insist on non discount are worth so much money, and how many parents are willing to buy these baby children's similar "day prices"? "So, when the rational consumption stage comes, baby children's clothing enterprises not only need to mark reasonable commodity prices, but also require consumers to see the reasons for their products to be priced."

Marketing scholar Tang Fei said.

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< p > < strong > heavy cost performance < /strong > < /p >

< p > < strong > tide rise and fall and profit is guaranteed > /strong > /p >

When the price of children's children's clothing market is higher than that of P, the consumers who are in the stage of rational consumption are hit by the price reduction. Many enterprises do not grasp the rhythm of market price fluctuation and can not cater to the consumer psychology.

In fact, in the final analysis, only by insisting on a reasonable cost performance to consumers and the market, can children's children's clothing enterprises maintain profitability in the rational consumption stage of the high price and the partial price drop.

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< p > children's clothing enterprises change their product prices according to market conditions, and the final result is to lose their loyal customers.

Tang Fei said: "when the enterprise enters the market, it will have its own target group and product price range. If this range changes dramatically, it will cause the target audience to be unstable. Just like a sieve, if it is stationary, the consumer who can cover up is the largest. If we keep shaking the sieve, the last thing will be less and less. That is to say, we have to set the target audience and target price range in the early stage of the enterprise."

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< p >, therefore, after a clear target audience and market positioning, the establishment of a reasonable price performance and persistence is the best way to build up public praise and maintain profitability.

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< p > "the phenomenon of the more expensive and better selling children's children's clothing now means that there is still a lot of market space to be developed. It is precisely because of the demand of consumers and the willingness to spend money on children's clothing that is higher than the level of consumption available to the children's children's clothing resources, so the phenomenon of consumers' preference to buy expensive" will emerge.

Tang Fei said.

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< p > but Tang Fei believes that this phenomenon of buying expensive will only last for a period of time, because whether it is the implementation of the "two child alone" policy or the natural development of the children's clothing market, it will promote the rational consumption of consumers, and attract more resources into the market of children's children's clothing to form a more complete market competition.

Finally, the rationalization of children's clothing consumption will be promoted, so that the children's children's clothing market will return to "normal" and let the children's clothing enterprises develop rationally.

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