Baby Brand "All With Single" All Kinds Of Coquettish Brands Stick To Their Positions And Dig Deeper Into The Market.

As a domestic baby strap. Leading brand Yan Chengxiao, general manager of Hugs Bear brand, said that this exhibition is mainly based on the display of the new mummy bag and waist stool. The waist stool strap is a popular product in the infant and child strap industry. On the basis of the original product on the market, we have made many improvements. The Hugs Bear brand always focuses on the development and manufacture of related products for infants and young straps. In the future, there may be some extensions on the basis of the original industry, such as anti baby belt, baby backpack, mummy bag, and so on, instead of cross products such as baby bottles, washing and other products. Yan Chengxiao believes that with the aggravation of the fragmentation of the baby industry, the baby industry full of impetuous breath is bound to usher in a major reshuffle. By that time, only one of the top three or four brands will survive.

stay negative At the same time, Yan Zhi Xiao did not deny expansion. It says that when a baby bear is doing a baby strap, it will re subdivide its category in the existing category. Such as Mummy bags and stray bands related to baby straps, instead of crossing categories into another area. One has no energy. Two, the existing brands are not kept well, and will be occupied by other brands if they are not careful.

Yan Chengxiao also said that when your brand already has enough influence in the industry and has already gained popularity in the eyes of consumers, your products need not worry about online or offline channels. At least in today's highly competitive channels and platforms, a good product can often add a score to a channel.

In addition, there are a number of single category enterprises, such as Jiali, nesting and other enterprise personages frankly, "we said to adhere to the consciousness of the single category is to ensure that the original category development and industry status, and then find other products selling points, will also consider the extension of the category."

As the main enterprise of 3D pillows for infants and young children, He Dejia, the head of Fujian Mitsui Technology Co., Ltd. also admitted that "in the future, we will not rule out other categories, but we will never consider the expansion of products before we can find the new selling point of products that have not yet been able to achieve the leading position in the industry."

Wang Xiaofeng, director of sales center of Fujian Industrial Development Co., Ltd., said that almost all the products used by the 0-6 year old baby will be covered with diapers, others belong to training products.

"The main products of the company are diapers and paper diapers. Wet wipes have also been put into operation. The future products will extend to washing, clothing, early education and mother products. "Bai ran company positioned itself in the maternal and infant products industry." Ma Fei, managing director of 100 run company, said.

It is reported that this CBME China baby pregnancy exhibition, children's wear exhibition, many diapers brand, children's wear brand also launched the washing products, baby products manufacturers to the development of the whole category.