Fashionable Children'S Clothing: Can It Become A Good Remedy For Traditional Department Stores?

< p > according to the analysis report of the Bank of China, the performance of department stores generally declined because of the decline of overall business prosperity in recent years.

On the one hand, the craziness of the electric business has brought a nightmare to the department store industry, which not only greatly weakened the advantages of the traditional department stores and the category, but also succeeded in diverting the existing consumer groups of the department stores with low cost advantage, and even caused some department stores to become the fitting rooms under the electricity line.

On the other hand, it is difficult for department stores to keep up with the annual increase in operating costs, such as hydropower, rent, labor costs, and so on. At the same time, due to the pressure of market competition, discount promotions make the gross profit margin of commodities lower and lower, and the industry average gross margin level is less than 15%.

In addition, consumers are more and more inclined to experiential consumption, and the demand for consumption places is increasing. They not only have one-stop shopping experience, but also enjoy art appreciation.

In addition, the high price of department stores leads to low cost performance, which makes traditional department stores face difficult predicament such as declining sales and declining profits.

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< p > strong > code > a href= "http://sjfzxm.com/news/index_cj.as" > Fashion < /a > children's wear < /strong > /p >

< p > < strong > traditional shopping centers seek breakthrough point < /strong > < /p >.

< p > in order to survive, traditional department stores have to place themselves in a violent revolution.

Faced with the general decline in revenue, some shopping malls began to establish a buying mode operation mode, while others promoted the shopping environment vigorously. In addition, there was another kind of more effective way to increase the introduction of fashionable children's clothing brand, and the "change face" of traditional department stores was quietly proceeding.

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< p > in April of this year, the Nanjing new hundred announcement announced that, with the successful acquisition of the British 100 year old Fraser Department Store Group (HouseofFraser) with 200 million pounds, after completing the acquisition, Nanjing Xin Bai will hold a 89% stake in this century old shop.

This has become the largest direct acquisition of A shares in China, and has also made the largest retail investment overseas in Chinese history.

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< p > for the acquisition, a new 100 person in charge of Nanjing has said abroad that because the homogenization of domestic department stores is very serious, it is particularly important to integrate with the international market. It will also take this opportunity to achieve a major pformation from traditional department stores to modern department stores.

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< p > at the moment when e-commerce is playing a more and more serious role in traditional department stores, the latter's pformation is becoming more urgent.

The pformation of the industry now presents two kinds of differentiation: either embrace the electricity supplier, take the initiative to develop e-commerce business, expand sales channels, or improve shopping grades and pay more attention to user experience.

The successful example of the former is Yintai department store, while the latter is represented by Beijing Xinguang Tiandi Hangzhou Tower.

At the same time, the scene model was introduced in spring in Paris, Ningbo. Through the 3D effect, the children's clothing area was built into a Ocean Park type children's city, so that parents and children could enjoy shopping pleasure.

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< p > the development strategy adjustment of many department stores involves the field of children's clothing, and begins to test the water buying system to explore the road of pformation.

It seems that coincidence is closely related to the vigorous development of fashionable children's clothing in recent years.

According to statistics, the size of children's clothing market in China reached 140 billion yuan in 2013, and it is expected to exceed 170 billion yuan in 2014.

With the implementation of the policy of the second child after 80 and 90, the huge number of children in China will bring rapid development to the children's wear market.

Obviously, increasing the fashionable children's clothing market is a new breakthrough for the development of our traditional department stores.

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< p > < strong > < a > href= > http://sjfzxm.com/news/index_cj.as > > Fashion > /a > children's Wear Exhibition < /strong > /p >

< p > < strong > let you learn to glue customers < /strong > /p >

< p > at present, the traditional department stores are mainly affiliated, but with the revival of self operation, the operation mode of the buyer's system is regarded as the direction of pformation and development by many department stores.

However, the development of the buying system in China is not smooth.

The industry said that the buying system in China "acclimatized", first, because consumers everywhere are familiar with the brand choice of buyers; two, China has not yet formed a mature buyer training mode, lack of discerning and capable buyers resources.

In addition, because of the lack of fashion sense and attractiveness in the shop design, the Department Store children's clothing stores, which are the source of the loss of tourists, are few.

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< p > in the face of many problems, how does the traditional department store train a batch of qualified buyers? Through the establishment of fashionable children's clothing brand self shop, let every consumer who stops by the shop stop and eventually form a purchase? < /p >

< p > July 22nd ~24 day, < a href= "http://sjfzxm.com/news/index_cj.as" > fashionable children's Wear Exhibition < /a > Cool Kids Fashion is held at Shanghai New International Expo Center.

During the period, the world-famous fashion children's clothing brand from 0~16 years old presented a grand fashion children's dress feast to buyers, retailers and fashion buyers all over the world.

It is worth mentioning that the exhibition also held three keynote speeches: "fashion children buying instructor sharing sessions", "fashionable children's clothing shop visual merchandising system design", and "2015/2016 autumn and winter children's fashion trends".

According to the CKF organizers, they invited the executive director of Hongkong fashion buyer Association, Steve, shop vision designer Shaun Armstrong, Peclers Paris trend and fashion project director Massimo Carminati.

It is reported that since 2009, Steve has introduced Hongkong's fashion buyer operation system and Hongkong international sourcing mode to mainland China, and has trained a large number of new buyers in Shenzhen and Shanghai.

Shuan has 25 years of experience in Visual Merchandising Management in fashion retailing industry, and has a unique understanding of the international fashion window design style.

Massimo, a French company from Bbe Claire, who has more than 40 years of trend forecast and style consulting experience, predicts the trend of the audience, decipher the future consumer aesthetic preferences, and provide practical suggestions for style.

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