Kaiser Shares "Go Out Of Business" Into Financial And Mobile Travel

At present, its Women's wear The proportion of leather and men's wear product line is roughly 37.74%, 31.48% and 28.27%. In order to deal with the grim situation, Kaiser shares currently implements the diversified development strategy of "clothing business as the main and financial investment as subsidiary", first investing in private banks, and recently acquiring hand travel companies.

In June 2013, Kaiser invested 30 million yuan to invest in Tianjin Binlian microfinance limited liability company, accounting for 10% of the registered capital. The company completed the registration of industrial and commercial changes in January 2014. In December 2013, the company initiated the establishment of Shantou hi tech Zone Silver Xintong small loan company limited, which invested 30 million yuan, accounting for 30% of the total registered capital. It is the largest shareholder and is currently in the preparatory stage. In January 24th of this year, the company signed a framework agreement with the Qing Hui leasing shareholder on the acquisition and cooperation of the financial leasing company. The company intends to purchase 46% of Qing Hui lease.

According to the idea of Kaiser shares, the company takes financial investment as a supplement, and small loan business as a breakthrough, and gradually expands the financial sector, expands the scope of operation, enhances the risk prevention ability, and adds new profit growth points to the company.

The most popular concern is the acquisition of hand travel companies in the near future. In June 19th, Kaiser announced the price of 750 million yuan to acquire 100% stake in Shenzhen cool cow Interactive Technology Co., Ltd. (hereinafter referred to as "cool cow interaction"). Among them, Kaiser shares are expected to pay 10.17 yuan / share for 450 million yuan and 300 million yuan in cash.

In recent years, the game industry has become a "cake" for A share listed companies for its strong liquidity, profit scale and mode recognition. Kaiser shares are attracted by this, in the background of the growth of the main business slowdown, regardless of the main difficulty of the clothing industry and the game industry, the difficulty of integration is very large, and eager to get a piece of cake from the game market.

Feng Yusheng, director of Kaiser shares, told the media that the clothing business of the company was obviously affected by the electricity supplier. The company has been deeply aware of the changes brought about by the Internet. Cooperation with cool cattle will implant Internet genes for the company. However, some analysts pointed out that because the main business of clothing is not related to games, there is no possibility of business integration. Although the takeover can play a role in stimulating the stock price in the short term, it is hard to say how long the effect will be.

In July 8th, Caesar The company announced that it had passed the "motion on increasing the capital and changing the content of the industrial fund" by the company announcement. It increased the two new partners of Shenzhen Ink Technology Co., Ltd. and Guangdong Oriental investment partnership (limited partnership), and Shenzhen Bo Yang purple ocean Asset Management Co., Ltd. withdrew, and the scale of the fund increased to 260 million yuan. After the change, Shenzhen state gold and vertical Cci Capital Ltd invested 2 million 600 thousand yuan, accounting for 1% of the total investment; Kaiser shares invested 137 million 400 thousand yuan, accounting for 52.8462% of the total investment; Shenzhen ink technology, Chen Fushui and Guangdong Oriental elements invested 40 million yuan, accounting for 15.3846% of the total capital contribution. The special industry fund is mainly engaged in the Internet cultural industry (mainly Internet games, advertising, literature, video and film and television, animation and its derivatives and other sub sectors) equity investment or debt investment and related consulting business. This means that Kaiser's shares will be added to the Internet game again.

　　 Main business In terms of the three sales models of self operated stores, shopping malls and distributors since last year, Kaiser shares have increased the sales mode of joint stores to improve the layout of offline network, quickly seize the market and reduce the risk of overall operation. By the end of 2013, the total number of outlets was 462, with a net increase of 5, including 37 self operated stores, 183 shopping malls, 214 distributors and 28 joint stores. The company has also added "five lines of advanced customization" business, combining traditional Chinese cultural elements (such as five lines, etc.) with the color and design of clothing, and diversifying the business channels of Kaiser five line advanced customization department with the help of the electricity supplier mode. At the same time, relying on non-public offering, the company will raise funds to set up a design center in Hongkong through the capital raising subsidiary of Hongkong, and use the international design resources of Hongkong to attract international design talents to join in and enhance the company's design ability.

For the company's next strategy, Zheng Heming, chairman of Kaiser shares, told the media that under the background of the downward trend of traditional clothing industry, the company will soon be transformed into two main industries of "clothing and Internet culture".