Chinese Garment Enterprises Must Have Internet Thinking.

< p > < a > href= > http://sjfzxm.com/pioneer/ > > < /a > > the clothing industry enterprise can be divided into three kinds of situations: some enterprises are actively developing fast fashion and personalized products, and the diversification of marketing channels, including the implementation of O2O and the innovation of business mode, has maintained a relatively good momentum of development.

There are also a large number of large enterprises, especially some men's clothing enterprises, whose performance has declined dramatically.

The last category of enterprises is "hard to survive".

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The current situation of China's garment industry is the reflection of whether the enterprises can adapt to the pformation from the industrial age to the information age. P

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< p > to our times, scholars at home and abroad have made different interpretations from different perspectives. Although all kinds of expressions are different, the common understanding is that the whole world has entered the "Internet Era", and it is also agreed that people and enterprises in this era must have Internet thinking.

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< p > Internet thinking is the thinking way of re examining the market, users, products, enterprise value chain and even the entire business ecosystem in the context of the continuous development of mobile Internet, big data, cloud computing and other technologies.

In the book "the new Internet thinking -- the enterprise deformation meter in the next ten years" written by Dave Cban and others in the US, the Internet thinking is specifically described, including user thinking, simple thinking, iterative thinking, service thinking, socialized thinking and platform thinking.

Here we do not judge the completeness and accuracy of the expression. At least, the Internet thinking is concrete.

Only with solid Internet thinking can enterprises adapt to the sustainable development of the times.

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< p > < < a href= > http://sjfzxm.com/pioneer/ > Internet > /a > thinking, and realizing the realization of thinking, so we need to master the Internet technology and pform the industrial chain.

Internet technology includes three levels of hardware, software and application, and the specific applications are mobile Internet, big data, cloud computing, 3D printing technology, etc.

The significance of Internet technology to traditional industries lies in its application in pforming traditional industrial chains.

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< p > many enterprises in the clothing industry actively use the mobile Internet, big data and cloud computing to pform the industrial chain, and innovate and develop.

Shandong red collar group has made 3D printing technology logically industrialized and industrialized. After years of efforts, a mass customization production line of suits has been formed to meet individual needs.

It is the Internet thinking and the application of Internet technology that the most traditional garment enterprises have built a new industrial chain.

Some experts say that in the Internet era, successful enterprises are Internet companies.

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At the end of the "P", Internet thinking is the most fundamental business model.

Productivity determines the relationship of production, and the characteristics of Internet technology will affect its logic at the commercial level to a certain extent.

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< p > > as described in the book "Internet new thinking, the enterprise deformation gauge for the next ten years", we have introduced the Internet thinking. The concrete manifestation of these Internet thinking has completely changed the business model we formed in the industrial age.

If socialized thinking regards the arrival of the socialized commercial era, the consumers that the enterprises are faced with in the form of Internet, and the information is pparent and immediate, this will change the whole form of enterprise design, production and marketing.

Just like the "C2M" mode built by Shandong red collar group, the production plant directly faces consumers, thoroughly eliminates the intermediate links, and subverts the outdated business rules that are not suitable timely by means of network platform operation interaction method and value interaction methodology.

"C2M" is both a business mode and an industrial platform. It has attracted a lot of attention from many industries including garment enterprises.

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< p > Internet era, Internet thinking and Internet technology.

The Internet business model has become the key to the sustainable development of all traditional industries including pformation and upgrading, including the garment industry.

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