The Baby Boom Industry Is A "Sunrise Industry" And The Demographic Dividend Will Accelerate Its Development.

< p > > a href= "http://sjfzxm.com/news/index_cj.as" > pregnancy baby /a > industry is developing vigorously as the "sunrise industry". The annual exhibition of pregnant baby in Shanghai is the largest in the world.

Industry and company tracking: 1, Semir apparel tracking: last week, we released the Semir foreign investment review report to maintain buy rating.

The company announced in July 17th that it would purchase 70% stake in Yu Han (Shanghai) Information Technology Co. Ltd. with a paction amount of 102 million yuan.

Yu Han Shanghai owns two big early education brands: "genius baby" and "little earth". The curriculum is mature and the layout of the channel is perfect.

We believe that the advantages of the company's main channel, capital and other aspects can form a synergistic effect with the early education business. This acquisition is the first step for the company to build the children's industrial chain. The prospect is worth looking forward to and maintaining the buying rating.

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< p > 2, pregnancy baby exhibition Semir clothing research: the company is exhibiting its Minibala brand, aiming at 0-4 year old baby. The products are mainly shoes and clothes, and will cover home textiles, toys, furniture and other categories. The main channel is to join. Now there are about 40 stores, and it is expected to reach 80 at the end of the year. The shopping center standard store area is 80-100 square meters.

3, the children's International Research Conference: the company announced in January this year that it announced the acquisition of Cybex, the European high-end child safety seat manufacturer. In July 22nd, it launched the "Cybex brand China listing ceremony" on the "CBME pregnancy baby show". In January, Future Ltd will introduce all the Cybex products at different levels in phases. At present, both the Jingdong and the Jingdong have already been launched, and the next line will be the mother and baby chain stores, such as Mothercare and MMGB.

4, the electricity supplier Sharon point of view: last week we released a report on the "number" that the new trend of Internet consumption and new changes in electricity providers.

In the mid term strategic meeting of shwan Chongqing, we invited an international expert expert to give a speech. The main point is: the domestic electricity supplier has formed a "double super and strong" competition pattern. The overdraft of consumer purchasing power has led to the overall decline of the market in the first quarter. The online and offline businesses are merging from the consumer to the industrial state. The future competition will shift from pure "promotion drive" to "experience driven", and the mobile terminal will become the central nerve under the online and offline links.

5, 100 round pants industry tracking: the company announced that it intends to buy "universal Tesco", resumed since the resumption of trading for 5 consecutive days, due to abnormal fluctuations in stock prices, self check.

6, < a href= "http://sjfzxm.com/news/index_cj.as" > Tai ya /a > share tracking: company announcement to buy "Huan Rui century" 100% stake, resumed since the resumption of trading for 3 consecutive days, at present due to abnormal fluctuations in stock prices, self check.

7. Fujian Nanfang tracking: the company announcement is to buy the 100% stake of Hongshan thermoelectric company, the 100% equity of Funeng new energy and the 75% stake of Jinjiang gas and electricity company through the issue of shares, and the paction price is 4 billion 650 million yuan.

8, Shanghai Jahwa tracking: the company through directional inviting tenders to determine the 2014 annual financial report related internal control audit winning bidder PWC Zhongtian accounting firm, the service fee is RMB 1 million 300 thousand yuan.

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< p > last week, the textile and garment sector was weaker than the market.

Textile and apparel index rose 1.06% last week, down 1.26% from the Shen Wan A index.

Among them, the textile manufacturing index rose 1.36%, the index of Shen Wan A fell 0.92%, the apparel home textile index rose 0.76%, and compared with Shen Wan A, it rose 1.56%.

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< p > our view: the baby industry is a "sunrise industry", and the demographic dividend will accelerate its development.

Concerned about textile and garment pformation company, its stock price rose continuously after the resumption, and the excess return was obvious.

(1) China's annual birth rate of 20 million newborns plus the "two child" policy will bring the demographic dividend to the fast development of China.

The baby industry will enjoy the demographic dividend in the next 5 years, and the industry will have broad prospects because of the escalating consumption level.

At present, the mother and infant outlets are the most powerful channel under the line, and the growth of online channels is fast. With the involvement of capital, the industry will accelerate integration.

We believe that the future of the baby and baby industry will develop towards the market in which the market is fragmented (the category is more comprehensive), the channels are diversified (the potential of electricity supplier and shopping center is large), the specialization of products (the concept of consumption is mature, the service is more subdivided) and the resource centralization (the development of large chain mother and infant stores is better).

(2) since the beginning of this year, textile and garment enterprises have accelerated their pformation. The main directions include hand travel, film and television media, cross-border electricity providers, children's education and so on. In July, the 100 yuan trousers industry and Thailand shares continued to limit trading, and let everyone see the new changes brought by the pformation to the company.

(3) point of view: in the near future, we continue to recommend the men's wear leading men's home (600398) with remarkable growth in performance. We recommend the acquisition of Semir clothing (002563) of the children's industrial chain, and the central military munitions leader (601718) of the central business enterprise, which focuses on the layout of the outdoor ecosystem. (300005) vigorously promote the "home" concept, Home Textile Leader Luo Lai home textile (002293) and fuanna (002327).

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