Nike Adidas Orders For Mass Production From China To Vietnam

< p > for this reason, insiders believe that this is mainly due to the rising domestic labor cost and price level in recent years, which has pushed up the price of export shoes. At the same time, the comparative advantage of China's labor prices has been weakening, and foreign trade orders have shifted to the Southeast Asian countries such as South Vietnam, where the factor cost is relatively low. The upgrading of foreign technology safety standards has raised the threshold of the export of Chinese enterprises, and to a certain extent, has affected the export of shoes in Quanzhou and other places.

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< p > > strong > < a > href= > http://sjfzxm.com/news/index_s.asp > > Quanzhou > /a > footwear exports decline < /strong > /p >

According to the latest statistics of the Customs & amp; stores (P), in the first half of this year, Quanzhou exported nearly 230 million pairs of footwear products, a decrease of 3.6% compared with the same period last year, and the average price increased by 12.5% over the same period last year.

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< p > > a href= "http://sjfzxm.com/news/index_s.asp" > reporter < /a > understand that the situation in Quanzhou is not a single case. Wenzhou, Taizhou and Wenling also have the same situation.

In the first half of this year, Wenzhou's footwear exports amounted to 13 billion 27 million yuan, down 3.92% from the same period last year.

China Customs Wenling office data show that in the first half of this year, the total export volume of footwear in Taizhou of Wenling was 513 million US dollars, down 3.94% from the same period last year.

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< p > the independent critic of shoes and garment industry Ma Gang told reporters that at present, China's footwear products are three main bases are Quanzhou, Wenzhou, Guangzhou, Chengdu women's shoes exports more, is also an important base, the export data of four places can basically represent the whole country's overall situation.

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< p > Zhu Qinghua, a light industry researcher of CIC, also pointed out that the situation of footwear exports in the whole country is not optimistic. "Under the background of RMB devaluation, the export of footwear does not increase and fall, indicating that China's footwear export crisis is bigger."

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< p > in the view of the industry, footwear exports from Quanzhou and other places are challenged again by multiple factors, and the high cost of production is the main reason.

Take Wenling, Taizhou as an example, because of the rising production cost, the price of export shoes is also increasing year by year, which can not form the price advantage for products such as Vietnam and other places, and the profits of enterprises are becoming thinner and thinner.

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< p > < strong > < a > href= > http://sjfzxm.com/news/index_s.asp > > /a >, Ma Gang told reporters that enterprises are also facing the situation of sluggish foreign demand.

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< p > it is understood that in the first half of this year, for the shoe exporting enterprises, such as the Middle East, Ukraine and other markets, the pressure is greater.

Statistics show that footwear is one of the major categories in Quanzhou's exports to Ukraine. In 2013, the value of Quanzhou's export commodities to Ukraine was 330 million yuan, and the export footwear was 120 million yuan.

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< p > since this year, because of the unstable situation in Ukraine, the export of Quanzhou footwear enterprises to Ukraine has declined.

In February this year, the value of Quanzhou's exports to Ukraine was 15 million 500 thousand yuan, down 64.4% from the same period last year, of which 2 million 730 thousand yuan was exported footwear, down 85% from the same period last year.

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< p > < strong > "cheap" manufacturing land grab share < /strong > /p >

< p > in fact, in recent years, because of the relatively low factor cost of the new "cheap" manufacturing areas such as Vietnam, it has begun to seize the market share of China's export shoes.

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< p > industry analysts told reporters that at present, the footwear industry is Vietnam's third largest export industry, and has become the second largest exporter of shoes after China.

Vietnam Customs Department statistics show that in 2013, Vietnam exported shoes about 10 billion 320 million US dollars, an increase of 18% over the same period last year.

In the first half of 2014, Vietnam exported about 4 billion 600 million US dollars of shoes, an increase of more than 20%.

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< p > it is understood that Vietnam has attracted a lot of orders from foreign enterprises due to its low labor cost and strong competitiveness of export products.

Statistics from Vietnam leather shoes and bags Association show that in the first half of 2014, Nike, Adidas, Puma and other enterprises have pferred large quantities of their orders in China to Vietnamese factories.

Previously, companies that only ordered in China also intend to invest in Vietnam.

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< p > however, Ma Gang pointed out to reporters that Southeast Asian manufacturing does have bigger challenges to China's exports, but this is a different level of competition. Vietnam is better at low-end manufacturing and cost advantages. Chinese enterprises certainly do not have the advantage compared with them, but in terms of quality, China's products still have the right to speak.

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< p > Zhu Qinghua said that in response to the rise of some new "cheap" manufacturing areas such as Vietnam, Chinese shoe enterprises should upgrade and pform their products and win by quality. They should not continue to struggle in the "price war".

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