F: Considering Takeover And Merger To Go Out

　　 Xie Sports announces interim results for the first half of this year ending June, net profit rose 28.29% to 803 million yuan (RMB, the same below). When attending the interim results conference, the management of the company said that the company will increase the proportion of the electricity supplier to the company in the future. In the future, it will consider allowing the enterprise to go out through mergers and acquisitions.

Ding Shizhong, chairman and chief executive officer of sports and Sports Bureau, said that the main focus is on the Chinese market. Overseas development is not much, but it will consider borrowing Lenovo's acquisition of IBM's part of its business. He disclosed that the company is looking for suitable opportunities in the past two years, and has already acquired the target. However, there are still many uncertainties in the acquisition and merger.

　　 group The proportion of electricity providers in the business is rising. Ding Shizhong believes that e-business is impossible for any brand. There are only four sales channels in the sporting goods industry, including shopping centers, department stores, street shops and electricity suppliers.

Ding Shizhong also said that the company is exploring the development mode of the electricity supplier, because in the past one or two years, because of the large inventory, the electricity supplier was mainly based on inventory. This year's electricity supplier will be repositioned for online and offline development. In the next two years, the electricity supplier will continue to improve and become the driving force of the company's growth.

For the company's inventory problem, Ding Shizhong said that the company in 2012 and the industry, the same increase in inventory, so the company began in 2013 to solve the inventory problem, by 2014, inventory has returned to normal, library sales ratio of about 4%, is a normal level.

Ding Shizhong also said that over the past few years, the entire sporting goods market in the mainland has been growing, but in 2012 the company had a problem of excessive inventory. For example, the United States has a population of 300 million, with an average of 4.5 pairs of sneakers per person, and an average of 0.5 pairs of 1 billion 300 million people in the mainland of China, with an average of 1.2 pairs per person, with an average of only 2 pairs per person.

In addition, Ding Shizhong said that urbanization and population reform in the mainland will have positive benefits for the popular brands. Urbanization can increase the proportion of urban population and promote sports consumption, while relaxing the one child policy will bring benefits to the whole child business development.