Wedding Market Gold And Silver Jewelry Business Is Not Good, Consumers Prefer Magic Star Stone And Other Jewelry.

Since P > a > long term < /a >, the wedding market in China is the main position of gold and silver jewelry.

Especially in the traditional July and August wedding "golden month", gold and silver jewelry are all the main actors.

However, this year, reporters saw in gold stores that sales of gold and silver jewelry were not as popular as before, and consumers were more interested in fashionable and colorful jewelry.

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< p > a salesperson at a gold store told reporters that although gold jewelry has a place in the marriage market this year, the main selling is traditional jewelry with good luck.

In terms of daily wear, few consumers are willing to choose gold jewelry. Jewelery, such as magic stone, jade, pearl and so on, is more suitable for daily wear, so it rises rapidly in the jewelry market.

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The reason why P appears to be cold is not related to the lack of design and style of gold jewelry.

Nowadays, consumers' purchasing consciousness has changed, and consumers are increasingly pursuing the effect of jewelry in everyday wear.

Gold and silver jewelry has always been a conservative image of people, lack of design innovation, fashion consumers are considered to be traditional, rustic, of course, will be cold shoulder.

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< p > < < a href= > http://sjfzxm.com/news/index_z.asp > > /a > magic star stone, etc. most of the jewelry are novel and unique, and keep up with fashion trends and styles, giving consumers more choice.

For example, the magic star stone, because its appearance and diamond are the same, the fire color is more brilliant than the diamond, but the price is only 1/10 of the diamond.

Jewelry, which is inexpensive, fashionable and exquisite, is popular among consumers in the first place, becoming a sales star in jewelry stores.

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< p > a jewelry store official told reporters that the wedding market is still the first place for gold and silver jewelry.

Influenced by Chinese traditional culture, domestic consumers still have high enthusiasm for buying gold and silver ornaments, but in the past, stereotyped and lack of individuality design has been unable to meet the needs of consumers.

Jewelry in the future must be adjusted at any time according to market demand, and can not simply continue the tradition.

In this regard, the development of gold and silver jewelry remains to be seen.

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< p > the industry believes that gold and silver jewelry is very traditional in jewelry industry, and it is somewhat outdated in design and technology.

And because gold and silver are soft, it is difficult to be embedded with other jewellery, which makes gold and silver jewelry have some defects in design.

Nowadays, all innovations in gold and silver jewelry can only be started in detail.

In a short time, the popularity of fashion jewelry such as magic star will not change.

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